What if your business could be better? What if you could improve your landing page conversion rate from 1% to 2%? That means doubling your results — opt-ins and sales — on just one page. That’s a huge opportunity for your business and just one of many attainable goals by means of split testing.
Ontraport has everything you need to split test your landing pages, emails, forms, postcards, SMS, and even retargeting ads running concurrently in each of your marketing funnels — and it really can’t be any easier. For landing pages, simply toggle on the split test button and create a duplicate version of your page with the desired variations. To split test your messages, just add a split test element to your campaign and choose to either split traffic evenly between your variate assets or route a percentage to a specific asset. As your split tests run their course, the app actively tracks your click-through, conversion and response rates — leaving you to tweak, replace or scrap what isn’t working ahead of your next campaign.