Ontraport Careers
Marketing
Attract New Leads, Convert Loyal Customers
 

Ontraport’s Marketing team is built upon a foundation of experimentation and openness to learning and improving. Our motto is “Launch Fast, Optimize Constantly,” which means we take projects from idea to execution quickly so that we can try many new strategies, learn what works, and double down on our most successful efforts.

Our collaborative team highly values cross-training, so whether you are a writer, designer, videographer, data guru, marketing automation specialist or ad buyer, you’ll be encouraged to branch out beyond your comfort zone and gain new skills. At ONTRAPORT, we don’t just market our product — we use it. There’s not a feature of our all-in-one platform that we haven’t put to work in our own business, which means a passion for marketing automation is part of the job. If you’re driven to use cutting-edge marketing tools and strategies to launch marketing campaigns that model excellence for our clients and community, you’ll fit right in.


Available positions:
Senior Copywriter

Media Buyer/Digital Ad Manager 
Senior Copywriter

JOB DETAILS
Overview

The Senior Copywriter will be responsible for the creation of website copy, blog posts, guides, online ads, email marketing and other content marketing materials. The primary goal of this position is to produce high-quality, compelling content that drives existing and new client engagement with the Ontraport brand. This role will work closely with the entire Marketing team to ensure unified messaging.
Duties
Prepare content for our main website and long-form ungated landing page content, including sales pages and software feature pages
Educate our audience through content via our different materials (blog posts, guides, worksheets, blueprints, print magazine, etc.) and complete accompanying ads, pre-sales articles, opt-in pages, delivery emails and other assets per the monthly publishing schedule.
Write and update sales content (use cases, success stories, software comparisons, etc.) and complete accompanying ads and assets, and support event marketing and new feature release collateral.
Write ads for social media outlets and search engines to promote our content and campaigns.
Review and update opt-in, sales and order pages as needed and per the revisions schedule; review and update email funnels as needed and per the revisions schedule.
Support editorial review of junior-level content.
Participate in strategy sessions and kick-offs as appropriate to support content planning and direction.
Collaborate with design, video, and ad teams to create cohesive content packages.
Adhere to and maintain brand standards and brand style guide.
Requirements
Advanced writing and communications skills - recent writing samples required. 
Strong creative copywriting skills that command audience attention and engagement, including headlines, ads and CTAs.
Ability to communicate complex topics in simple ways tailored to varying audiences and outlets.
BA/BS degree in marketing, PR, journalism or English.
5+ years relevant experience in writing and/or editing, content marketing and communications on a global scale.
Results-driven writing approach.
Research and interviewing skills that garner interesting, comprehensive information.
Knowledge of current digital marketing and sales trends, understanding of CRM and marketing automation and SaaS industry.
Physical Demands

Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.
Media Buyer/Digital Ad Manager  

JOB DETAILS
Overview

Ontraport is an industry-leading CRM and automation platform designed to help scale businesses. Our Media team is built upon a foundation of experimentation and openness to learning and improving. Our motto is “Launch Fast, Optimize Constantly,” which means we take projects from idea to execution quickly so that we can try many new strategies, learn what works, and scale our most successful efforts.

The Media Buyer/Digital Ad Manager is responsible for the daily management and optimization of digital advertising campaigns across platforms (Paid Social + SEM). This role will assist in the development and execution of paid media strategy and effectively report campaign performance to key stakeholders. This position has a large “test and learn” component and requires the ability to conduct successful split tests, measure results and apply learnings to overall media strategy. 

Duties
Plan and implement digital advertising campaigns according to best practices across platforms including Google Ads, Facebook & YouTube.
Manage daily campaign performance and monitor KPIs to achieve campaign goals
Conduct in-depth keyword and/or audience research to find ideal targets to support goals of campaign briefs
Monitor campaign spend in accordance to Paid Media budget and report out to financial stakeholders
Analyze campaign & conversion data utilizing Google Analytics, Ontraport CRM, performance dashboards and other tools
Analyze landing page performance to propose improvements and optimizations
Create monthly and quarterly performance reports and present to leadership
Work directly with the content and design teams to develop high performing ad creative
Research new strategies, campaigns and opportunities for Paid Media team
Collaborate with consultants/agencies to optimize campaign performance 
Provide feedback on landing page performance to SEO and Web Development Teams
Requirements
3+ years experience with Paid Social or SEM advertising
3+ years working in SaaS or tech industry
Comfortable in a dynamic and fast-paced team
Ability to accurately present data to leadership and key stakeholders
Proven track record of delivering results including the ability to collaborate and respond to feedback
Strong written and verbal communication skills
Physical Demands

Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.
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