Ontraport Careers
Marketing
Attract New Leads, Convert Loyal Customers
 

Ontraport’s Marketing team is built upon a foundation of experimentation and openness to learning and improving. Our motto is “Launch Fast, Optimize Constantly,” which means we take projects from idea to execution quickly so that we can try many new strategies, learn what works, and double down on our most successful efforts.

Our collaborative team highly values cross-training, so whether you are a writer, designer, videographer, data guru, marketing automation specialist or ad buyer, you’ll be encouraged to branch out beyond your comfort zone and gain new skills. At ONTRAPORT, we don’t just market our product — we use it. There’s not a feature of our all-in-one platform that we haven’t put to work in our own business, which means a passion for marketing automation is part of the job. If you’re driven to use cutting-edge marketing tools and strategies to launch marketing campaigns that model excellence for our clients and community, you’ll fit right in.


Available positions:
Senior Copywriter

Senior Media Buyer
Senior Copywriter

JOB DETAILS
Overview

The Senior Copywriter will be responsible for the creation of website copy, blog posts, guides, online ads, email marketing and other content marketing materials. The primary goal of this position is to produce high-quality, compelling content that drives existing and new client engagement with the Ontraport brand. This role will work closely with the entire Marketing team to ensure unified messaging.
Duties
Prepare content for our main website and long-form ungated landing page content, including sales pages and software feature pages
Educate our audience through content via our different materials (blog posts, guides, worksheets, blueprints, print magazine, etc.) and complete accompanying ads, pre-sales articles, opt-in pages, delivery emails and other assets per the monthly publishing schedule.
Write and update sales content (use cases, success stories, software comparisons, etc.) and complete accompanying ads and assets, and support event marketing and new feature release collateral.
Write ads for social media outlets and search engines to promote our content and campaigns.
Review and update opt-in, sales and order pages as needed and per the revisions schedule; review and update email funnels as needed and per the revisions schedule.
Support editorial review of junior-level content.
Participate in strategy sessions and kick-offs as appropriate to support content planning and direction.
Collaborate with design, video, and ad teams to create cohesive content packages.
Adhere to and maintain brand standards and brand style guide.
Requirements
Advanced writing and communications skills.
Strong creative copywriting skills that command audience attention and engagement, including headlines, ads and CTAs.
Ability to communicate complex topics in simple ways tailored to varying audiences and outlets.
Results-driven writing approach.
Research and interviewing skills that garner interesting, comprehensive information.
Knowledge of current digital marketing and sales trends, understanding of CRM and marketing automation and SaaS industry.
Physical Demands

Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.
Senior Media Buyer

JOB DETAILS
Overview

The goal of the Media Team is to drive and convert traffic to each of our campaigns utilizing each platform’s best practices and appropriate strategies for campaign goals. This will be accomplished through; building, publishing, launching, optimizing, managing, and reporting on specific advertising campaigns and promotions as they relate to a stage of our funnel. Additionally, stay abreast of each advertising platform's best practices, techniques and strategies, maintain the ability to measure and identify results, conduct successful tests, and scale strategy in line with the Ontraport brand. As a Sr. Media Buyer, you will focus on researching, conceptualizing, and executing new campaign strategies in order to maximize ROI and revenue. 

Duties
Write clear and attractive copy, utilizing content briefs to understand assignment requirements. 
Adhere to and maintain brand standards, use SEO principles to maximize asset’s reach, and revise existing assets as needed.
Conduct high-quality research, interviews.
Source images, stats and other related content.
Build campaign from start to finish following Ontraport standards best practices.
Conduct wireframe new split tests, map out new campaigns.
Suggest new strategies to improve results.
Research and create targets utilizing the content brief and ad grids in order to obtain the best results.
Manage campaign performance including; target improvements, ad revisions, budget changes, landing page conversions, etc.
Act as the lead on high profile launches, key marketing campaigns, and High Value/High Profile assets such as the main website.
Research new programs, strategies, and campaigns including new possible platforms, mediums, and networks.
Utilize data from tools such as Google Analytics, heat mapping software, Ontraport, and others to improve campaign strategies.
Create new ways to reuse existing assets to reach a wider audience.
Requirements
3+ Years experience working in Marketing Automation or the CRM industry.
Strong written and verbal communication skills.
Proven track record of delivering results including the ability to collaborate and respond to feedback.
3+ Year experience with Facebook advertising.
Comfortable in a dynamic, fast paced team environment
Critical thinking skills with high level quantitative data.
Research and interviewing skills that garner interesting, comprehensive information.
Self-motivated, enthusiastic, reliable, and logical.
Ability to see the big picture and still be deadline-oriented.
Ability to manage multiple campaigns at once.
Ability to break down patterns and trends.
Ability to remain organized at all times.
Ability to manage feedback, take criticism and revisions well.
Ability to quickly grasp complex concepts and determine appropriate approaches.
Physical Demands

Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.
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