ONTRAPORT CAREERS
MARKETING
Attract New Leads, Convert Loyal Customers
 

ONTRAPORT’s Marketing team is built upon a foundation of experimentation and openness to learning and improving. Our motto is “Launch Fast, Optimize Constantly,” which means we take projects from idea to execution quickly so that we can try many new strategies, learn what works, and double down on our most successful efforts.

Our collaborative team highly values cross-training, so whether you are a writer, designer, videographer, data guru, marketing automation specialist or ad buyer, you’ll be encouraged to branch out beyond your comfort zone and gain new skills. At ONTRAPORT, we don’t just market our product — we use it. There’s not a feature of our all-in-one platform that we haven’t put to work in our own business, which means a passion for marketing automation is part of the job. If you’re driven to use cutting-edge marketing tools and strategies to launch marketing campaigns that model excellence for our clients and community, you’ll fit right in.


Available positions:
Senior Copywriter
Senior Copywriter

JOB DETAILS
Overview


The Senior Copywriter will be responsible for the creation of website copy, blog posts, guides, online ads, email marketing and other content marketing materials. The primary goal of this position is to produce high-quality, compelling content that drives existing and new client engagement with the ONTRAPORT brand. This role will work closely with the entire Marketing team to ensure unified messaging.
Duties
Prepare content for our main website and long-form ungated landing page content, including sales pages and software feature pages
Educate our audience through content via our different materials (blog posts, guides, worksheets, blueprints, print magazine, etc.) and complete accompanying ads, pre-sales articles, opt-in pages, delivery emails and other assets per the monthly publishing schedule
Write and update sales content (use cases, success stories, software comparisons, etc.) and complete accompanying ads and assets, and support event marketing and new feature release collateral
Write ads for social media outlets and search engines to promote our content and campaigns
Review and update opt-in, sales and order pages as needed and per the revisions schedule; review and update email funnels as needed and per the revisions schedule
Support editorial review of junior-level content
Participate in strategy sessions and kick-offs as appropriate to support content planning and direction
Collaborate with design, video, and ad teams to create cohesive content packages
Adhere to and maintain brand standards and brand style guide
Requirements
Advanced writing and communications skills
Strong creative copywriting skills that command audience attention and engagement, including headlines, ads and CTAs
Ability to communicate complex topics in simple ways tailored to varying audiences and outlets
Results-driven writing approach
Research and interviewing skills that garner interesting, comprehensive information
Knowledge of current digital marketing and sales trends, understanding of CRM and marketing automation and SaaS industry
Physical Demands

Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.
Curious about other jobs?
[bot_catcher]