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Create Sophisticated, Yet Simple CampaignsSay goodbye to clunky, hard-to-understand campaign building tools that don’t give you the power to build your campaign exactly the way you envision it. With ONTRAPORT’s Campaign Builder, you’re in total control over every detail of your campaign.
Design Dynamic, Intelligent Customer JourneysNo two customers or leads are exactly alike — so why should their journey with your brand be identical? Using Campaign Builder’s intelligent setting and filtering options, you can completely customize the path that each customer and lead follows after they enter your campaign.
Use the “Go-To” element to move contacts from anywhere on the map to where they need to go next, creating flexible customer journeys that adapt to their behavior and preferences.
Add restrictions and customized settings anywhere on your map so contacts never receive poorly targeted messages, giving you peace of mind that your brand’s reputation is secure.
Use the powerful condition filter to change a lead’s path depending on data you’ve collected or behavior they’ve displayed for a completely customized experience.
Get the Insight You Need to GrowWith powerful campaign reporting tools that reveal priceless information about your performance found nowhere else, ONTRAPORT’s Performance Mode gives you a clearer understanding of how leads and customers interact with every single element of your campaign. Knowledge is power, so arm yourself with the information you need to grow your business faster.
Use the contact flow report to get an instant view of where contacts are on your campaign map, and where they’ve been, so you can keep your business running like clockwork.
Find out how effectively contacts are moving through your map with a funnel conversion report, instantly revealing the conversion rates for every goal on your map.
See how the lifetime value of each contact changes as they pass through your funnels, making it clear which marketing elements have the biggest impact on your bottom line.
Identify Your Biggest Opportunities and Take ActionHindsight is 20/20, but what if you could understand how the actions you take will affect what happens next in your marketing campaigns? Use Campaign Builder’s innovative Projection Mode to fast forward in time and see the impact that tweaking one piece of your funnel will have on the end result.
See how your goal conversions would be affected by a change in the conversion rate at any other point in your funnel so you can decide where to focus your efforts first.
With just a few clicks, get insight into where your funnel’s biggest blockages are happening and anticipate what will happen if you strategically improve specific campaign touch points.
Get a big-picture understanding of how each of the pieces in your funnel fit together, making optimization and iteration painless.
How do I create a marketing campaign for my business?
Marketing campaigns are often made up of emails, SMS messages and postcards that promote your offer and send recipients to landing pages. Whether your ultimate goal is to get contacts to attend an event, buy a product, or complete a survey, you can use your marketing automation platform to easily create a marketing campaign to achieve the goal. For more information on how to create your own marketing campaign in ONTRAPORT’s Campaign Builder, check out this article.
What are some examples of marketing campaigns?
Marketing campaigns are the result of automating your company’s marketing and sales processes. You can create marketing campaigns for lead nurturing, product offers, abandoned cart follow-up, product launches, webinar promotions, ebook opt-in and delivery, and more.
What types of marketing campaigns should I start with?
When you start automating your marketing campaigns, tackle building the ones at the beginning of your customer lifecycle first. These are the campaigns in your “attract” and “convert” stages — such as email capture and lead follow-up campaigns — that focus on collecting leads for your funnels and nurturing them along to buy your product. From there, you can begin building more complex campaigns designed for the three later stages of the customer lifecycle: fulfill, delight and refer.
How can I plan for a successful marketing campaign launch?
A launch begins long before your campaign goes live. Before your campaign is ready for all to see, start by defining both your audience and your campaign goal. With your goals and audiences in mind, you can begin to create your automated campaign map and create the content to fill it.