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Create Sophisticated, Yet Simple CampaignsSay goodbye to clunky, hard-to-understand campaign building tools that don’t give you the power to build your campaign exactly the way you envision it. With ONTRAPORT’s Campaign Builder, you’re in total control over every detail of your campaign.
Design Dynamic, Intelligent Customer JourneysNo two customers or leads are exactly alike — so why should their journey with your brand be identical? Using Campaign Builder’s intelligent setting and filtering options, you can completely customize the path that each customer and lead follows after they enter your campaign.
Use the “Go-To” element to move contacts from anywhere on the map to where they need to go next, creating flexible customer journeys that adapt to their behavior and preferences.
Add restrictions and customized settings anywhere on your map so contacts never receive poorly targeted messages, giving you peace of mind that your brand’s reputation is secure.
Use the powerful condition filter to change a lead’s path depending on data you’ve collected or behavior they’ve displayed for a completely customized experience.
Get the Insight You Need to GrowWith powerful campaign reporting tools that reveal priceless information about your performance found nowhere else, ONTRAPORT’s Performance Mode gives you a clearer understanding of how leads and customers interact with every single element of your campaign. Knowledge is power, so arm yourself with the information you need to grow your business faster.
Use the contact flow report to get an instant view of where contacts are on your campaign map, and where they’ve been, so you can keep your business running like clockwork.
Find out how effectively contacts are moving through your map with a funnel conversion report, instantly revealing the conversion rates for every goal on your map.
See how the lifetime value of each contact changes as they pass through your funnels, making it clear which marketing elements have the biggest impact on your bottom line.
Identify Your Biggest Opportunities and Take ActionHindsight is 20/20, but what if you could understand how the actions you take will affect what happens next in your marketing campaigns? Use Campaign Builder’s innovative Projection Mode to fast forward in time and see the impact that tweaking one piece of your funnel will have on the end result.
See how your goal conversions would be affected by a change in the conversion rate at any other point in your funnel so you can decide where to focus your efforts first.
With just a few clicks, get insight into where your funnel’s biggest blockages are happening and anticipate what will happen if you strategically improve specific campaign touch points.
Get a big-picture understanding of how each of the pieces in your funnel fit together, making optimization and iteration painless.