KNOW EXACTLY WHERE YOUR LEADS AND SALES ARE COMING FROM

Track Your Marketing Campaigns to Increase Your ROI
KNOW EXACTLY WHERE YOUR LEADS
AND SALES ARE COMING FROM
Track Your
Marketing
Campaigns
to Increase
Your ROI
MEASURE YOUR RESULTS WITH ADVANCED TRACKING CAPABILITIES


Keep up-to-date records of website traffic, opt-ins and the origins of contacts entering your marketing funnel by easily adding tracking variables to all of your marketing collateral. ONTRAPORT’s advanced tracking features give you invaluable insight into what’s working within your marketing campaigns and what you need to improve so you spend your time and marketing dollars effectively.

Immediate


Generate up-to-the-minute analytics of your marketing campaigns so you always know exactly how many contacts are entering your database, where they came from, and how your campaigns are performing.   

Insightful


Identify key marketing performance indicators and get a bird’s eye view of your campaigns so that you can optimize your strategy for an increased return on investment.

Comprehensive


View detailed statistics such as lead source, average lifetime value, sales totals and more so you can be confident that you’re not missing anything, and you’re investing your marketing dollars where they matter the most.

FIND OUT WHERE YOUR HOTTEST LEADS ARE COMING FROM
 

ONTRAPORT tracks the origin of all your leads to help you determine the effectiveness of each of your marketing channels and campaigns. You can track and generate reports to get insight into key metrics, including:

Individual campaign performance so you can measure the results of your efforts and spend time on campaigns that make the biggest difference.

Which lead sources generate the most new leads and revenue so you’ll know where to invest your budget for the greatest ROI.

Lifetime customer value statistics for each tracking parameter help you see where your most valuable relationships are generated.

OPTIMIZE YOUR WEB PAGES BASED ON DETAILED PERFORMANCE DATA
 

Our built-in page analytics allow you to track important performance metrics so that you can adjust your web pages for better conversion. With ONTRAPORT’s powerful tracking features, you can:

Track unique page visitors and conversion rates so you know exactly where to focus your optimization efforts.

Split test (A/B and multivariate) individual elements on your web pages and emails so that you can steadily improve your pages’ conversion rates.

Trigger automated outcomes when a contact visits a specific URL to send them the most targeted follow-up at the perfect moment.

INDIVIDUALIZE YOUR MARKETING WITH PERSONALIZED URLS
 

With Personalized URLs, also known as PURLs, it’s easy to send contacts to a landing page that’s been personalized with information just for them and track individual contacts’ responses to your campaigns. Using PURLs, you can:

Let visitors see their own name and info right on your page’s headline, URL or anywhere within the content to improve your conversion rate.

Track visits to each contact’s PURL so that you can see who has visited your pages and track responses to offline messaging, including postcards.

Easily export your PURLs and use them to create relevant direct mail and third-party mailing campaigns.

TARGET YOUR CONTACTS ON SOCIAL MEDIA WITH RELEVANT ADS
 

Use ONTRAPORT’s integration with Facebook to automatically control the advertising messages your customers see using the information you already have in your database. With the Facebook Custom Audiences Integration, you can:

Focus your social advertising efforts on the most qualified leads to reduce your ad spend while getting more impressive results.

Improve the performance of your campaigns by targeting people who are as similar as possible to your existing customers.

Use your ONTRAPORT CRM data to avoid displaying ads to your existing customers, saving your advertising budget for fresh prospects.

Start making data-driven marketing decisions to boost your ROI.
 
Start making data-driven marketing decisions to boost your ROI.

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