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Continually Measure and Improve Your ResultsSee your marketing results in real time on an easy-to-understand display. With concrete evidence of what’s working and what’s not in your campaigns, you can see where to spend your time and budget. Trace digital footprints to discover what attracted leads to your business in the first place and what converted them into customers.
Funnel conversion rates
Landing page visits and conversions
Contact flow reports
Email open and click-through rates
First- and last-click attribution
What is marketing tracking?
Marketing tracking entails monitoring the actions that leads and customers take within your marketing campaigns. With data gathered from marketing tracking, you can discover which ads, landing pages, emails and other marketing assets your audience is clicking on, as well as what actions they take from there. Tracking information is gathered from unique identifiers or codes on a person’s computer or web browser that are communicated to your marketing tracking system.
How do I track offline marketing campaigns?
There are actually several techniques for measuring offline campaigns, thanks in part — ironically — to today’s technology. You can send offline traffic to a custom landing page so you’ll know exactly where people come from because the only way they could have known about the URL is via that specific ad. You can also use redirect domains, unique discount codes, and UTMs, which are words or phrases appended to a URL that allow you to see where your page’s traffic comes from. Here’s a more in-depth overview of these four strategies.
What marketing campaign metrics / analytics should I look at?
Depending on the goals of your business, there are a number of important marketing metrics that you should be paying attention to. Some examples include: click-through rate, cost per click, average time on page, ROI, first-click attribution, last-click attribution, number of sales opportunities, impressions, cost per acquisition, bounce/spam rates, number of email unsubscribes, repeat customer score, and purchasing frequency. Use this guide to see what metrics you should be looking at for each stage of your marketing campaign.