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Attract New Leads
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Learn how to find the right customers and market your products to them as you build the foundation of your relationship.
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Attract New Leads
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Learn how to find the right customers and market your products to them as you build the foundation of your relationship.
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Lesson 1:
Introduction to the Customer Lifecycle
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- Understand the tried-and-true framework for the buying cycle to keep a steady flow of customers buying your products.
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- Apply each stage of the lifecycle in your own business to accomplish your specific goals.
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- Automate your marketing and customer relationship management based on the lifecycle for a streamlined workflow and time savings.
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Lesson 2:
The Attract Stage
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- Drive traffic to your landing pages to raise awareness of your products and services.
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- Capture page visitors’ email addresses so you can market to them.
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- Establish trust with new leads to prime the relationship to continue to a sale.
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- Create an automated funnel to attract new leads to your free, valuable content in exchange for their email address.
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Lesson 3:
Landing Pages
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- Know the difference between landing pages and websites so you can take advantage of the value of landing pages.
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- Use specific types of landing pages based on your goal to increase your chances of conversion.
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- Effectively design and write copy for your landing pages to achieve your goals.
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- Design a landing page to gain opt-ins for your free, valuable content.
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Lesson 4:
Email Marketing
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- Use email to deliver value to customers and develop a personalized relationship.
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- Send different types of emails at each stage of the customer lifecycle to keep recipients engaged with your brand.
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- Follow best practices for writing and designing emails so they land in the inbox and get opened, read and clicked on.
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- Write the emails that deliver your free content and follow up with your new leads.
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Lesson 5:
Segmentation & Nurture Funnels
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- Segment your customers the right way so that you can follow up in meaningful, targeted ways that drive conversions.
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- Leverage your customer data to provide personalized, responsive journeys to customers.
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- Automate your segmentation and follow-up to save time while remaining personal in your communication.
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- Write the emails that deliver your free content and follow up with your new leads.
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Next Up:
Convert Leads Into Customers
Convert Leads Into Customers
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Give your new leads personalized experiences and offers to draw them toward making their first purchase with you.
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Next Up:
Convert Leads Into Customers
Convert Leads Into Customers
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Give your new leads personalized experiences and offers to draw them toward making their first purchase with you.
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Turn your business on with Ontraport.
