Keeping a pulse on the success of your marketing and sales is easier than ever with Ontraport’s built-in analytics features. Collect insightful data about your leads’ and customers’ behavior — such as which landing page they visited, which ads they clicked on, and which emails they opened — with our tracked links, UTMs and tracking scripts. View all your results in one place on your custom metrics dashboard or in real time on your visual campaign map.
A UTM is a simple code that you add to the end of your URLs to track visitors’ interactions with your site. Find out how to enable UTM tracking in your Ontraport account and correctly set up each of the five variables.
The Ontraport Tracking Script is a snippet of code that allows you to see which of your web pages a contact has visited. Because this script is automatically installed on Ontraport Pages and WordPress sites integrated with PilotPress, you’ll only need to set it up for your non-Ontraport pages.
Performance Mode is a view within each of your campaigns that allows you to keep track of campaign results in real time. Performance Mode is a view within each of your campaigns that allows you to keep track of campaign results in real time. Here’s what you should know about the various reports and stats that are available so you get the most out of this view.
Ontraport’s Metrics Dashboard allows you to build a customized view of all your company’s measurable stats in one place. Here’s how to make your dashboard, which includes options to name, categorize and refine each metric, as simple or in-depth as you want.