Back to ontraport.comopen_in_new

Marketing analytics

Keeping a pulse on the success of your marketing and sales is easier than ever with Ontraport’s built-in analytics features. Collect insightful data about your leads’ and customers’ behavior — such as which page they visited, which ads they clicked on, and which emails they opened — with our tracked links, UTMs and tracking scripts. View all your results in one place on your custom metrics dashboard or in real time on your visual automation map.

Explore our Ontraport University course on reporting in Ontraport here.

Set up UTMs and tracking scripts
Track your automation performance
Track your email performance
Track page performance
Sales reports and ecommerce tracking
Partner program tracking
Measure your business results
Marketing analytics blueprint
Discover everything you need to set up effective marketing tracking for your business with this comprehensive guide.
Marketing analytics blog
Check out our in-depth blog articles for strategic insights and best practices for implementing marketing analytics in your business.
Marketing analytics use case
Boost conversions by fine-tuning your marketing content with split tests that show you what’s working in your marketing automations and what’s not.