Ontraport’s automation suite allows you to create campaigns for any aspect of your customer lifecycle, such as attracting and following up with leads, capturing online sales and delivering your product, and generating referrals. Marketing automation happens in campaign maps, which are flowchart-like depictions of your customers’ journeys. You can create maps from scratch or tailor a pre-built map to your needs. After you launch your campaign, view your results in real time right on your map.
Campaign triggers are the events that start your contacts on an automated path. These events can be actions that a contact takes, such as purchasing a product, actions your team makes, such as making a follow-up call, or qualities a contact has, such as a birthday. Here's how to add triggers to your campaign maps.
A goal in your automated campaign is something you want your contacts to achieve, such as signing up for a membership site, purchasing a product, or visiting your website. Here's how to use goals to create highly targeted campaigns that adapt to your contacts as they interact more with your brand.
Use automatic emails to follow up with contacts and keep them engaged with your brand. From following up after a form fill-out to re-engaging old customers with new products, automated emails allow you to maintain personalized customer relationships without having to send manual one-off messages.
SMS text messages are a great way to send contacts discounts, purchase confirmations, appointment reminders, or any other information that you want them to see immediately. Here's how to set up your Ontraport SMS number and effectively use text message marketing.
Using postcards in your marketing strategy is a great way to set your business apart from competitors in the digital age. Here’s how to use postcards to send offers and coupon codes, say happy birthday, send reminders, and more with Ontraport.
Performance Mode is a view within each of your campaigns that allows you to keep track of campaign results in real time. Performance Mode is a view within each of your campaigns that allows you to keep track of campaign results in real time. Here’s what you should know about the various reports and stats that are available so you get the most out of this view.