When serial entrepreneur Landon Ray started what is now ONTRAPORT, he was quickly buried in work. Describing himself as a “caricature of the overwhelmed and haggard startup founder, dazed by the Frankenstein of a business [he’d] created,” Landon struggled to keep hold of all the moving parts of his business.

“The phone was ringing off the hook for sales inquiries and support requests, and I was the only one who knew how to do any of that,” Ray said.  

He needed order — fast. After he hired his eighth employee, Lena Requist, now the current ONTRAPORT President, everything changed. She understood the value of systems and how they can organize the chaos of a startup into clear, repeatable, trainable, measurable and scalable processes.

“Today, at 10x the size, it’s a relative cake-walk,” Ray said. “I’m certain that our focus on systemizing our business has made the difference between success and failure. It’s that big of a deal.”

Landon’s experience is mirrored by entrepreneurs everywhere whose businesses weren’t prepared for growth.

Many Other Small Business Owners Face Those Same Concerns

Growing a successful, low-stress business isn’t easy. In fact, 45% of entrepreneurs admit they’re overworked and stressed in the latest Gallup-Healthways WellBeing Index.

This is largely due to growing without the right measures in place to handle that growth. As Jeff Charles, the founder of Artisan Owl Media notes, “In time, a business may boom beyond growth expectations. Small business owners who haven’t planned for this increase in customers and product/service production are liable to fall by the wayside.”

The solution is as simple as creating systems which are manageable, predictable, measurable and delegatable processes that turn your business into an efficient machine.

Systems Relieve the Stress

The solution is as simple as creating systems which are manageable, predictable, measurable and delegatable processes that turn your business into an efficient machine. Systems ensure stability by eliminating the chaos, providing consistent guidelines for you and employees to follow, and letting you test to see what’s working and what’s not.

In Systemize Your Business, Ray says, “Building SYSTEMS is the work that is the actual building of a business. You will never perform enough services or sell enough gadgets to build a business because those things have nothing to do with business building.”

By having detailed, written systems for all operations of your business, you are ensuring reliability from your employees, services and products.

The Power of System-Building

Systems help you create remarkable experiences for your clients by providing a fail-proof framework for consistent, repeatable success.

As best-selling author Joseph A. Michelli pointed out, “Consumers want the predictable and consistent.” Take your morning coffee run to Starbucks as an example. You expect to get a double shot soy latte exactly the same way every day, and you know it will be just as delicious and caffeinated each morning. This wouldn’t be possible without detailed systems of how to make the coffee.

Systems can help you relieve the stress of work overload by streamlining your operations and creating great customer service that boosts the overall productivity of your business.

Systems are the sine qua non of the cliche ‘work smart, not hard’…

CrazyEgg, Hello Bar and KISSmetrics Cofounder Neil Patel believes that systemization is the key to cutting repetitive, time-consuming tasks out of your day-to-day schedule. Patel says, “Systems are the sine qua non of the cliche ‘work smart, not hard,’ and by creating systems you can grow your business, save time, dodge problems and improve productivity.”

Create Systems for Your Own Business

Systems make it possible for you to:

  • Successfully train employees the right way the first time so you can be assured that they’ll produce the same results every time.
  • Know exactly what operations need to be performed so that no task is ever overlooked.
  • Create a framework of systems that are unique to your business and attractive in the eyes of prospective buyers and investors.
  • Reduce the constant stress and responsibility on your shoulders so that you have time to enjoy a good work-life balance.
  • Grow your business by using systems that work on a larger scale so that your business doesn’t take over your entire life.
  • Repeatedly use the same detailed systems so you can make reasonable forecasts about your business results.

If you’re interested in knowing more about how to start systemizing, our free guide, Systemize Your Business, has details on the benefits of systems and where to begin.



About Camille Smith

Originally from the Blue Ridge Mountains in Virginia, Content Marketing Strategist, Camille Smith came out to California to attend UCSB and fell in love with Santa Barbara’s perfect mountain to ocean ratio. During her time in college, Camille also worked on the growth marketing teams for several technology companies. When she’s not putting her Communication degree to use at work, she’s using her minor in French to remind everyone the correct pronunciation of her name à la française (pronounced cah-mee, not kah-meal).