Our revamped branding falls right in step with the rollout of several exciting new features over the past few years, as well as our more intuitive and user-friendly interface.
“With the launch of significant features in the past two years, including our visual automation campaign builder, visual CRM and the enhanced landing page builder, Ontraport is positioned at the top of the all-in-one martech space today,” said Ontraport Founder and CEO Landon Ray. “Our new branding now follows suit, reflecting both our technological advancement and modern simplicity.”
Our updated logo reflects a simple, modern aesthetic, characterized by a custom font — aptly named “Automate.” Along with the logo, Ontraport has created a snazzy new icon using the word “on,” and a new tagline, which lets the world know what we do in one bold statement: “Turn your business on.”
The play on the word “on” not only reflects the first two letters of our company name, but also represents the way Ontraport powers and ignites business growth.
Our new colorways also reflect this feeling of action and motion. The vibrant blue elicits optimism and electricity, and its neon green highlight color is reminiscent of a neon “open for business” sign — the vintage version of turning a business on. The black complement is inspired by dark mode, trending throughout the tech industry.
The way we write our company name has also evolved, from “ONTRAPORT” to “Ontraport.” Like the new logo, moving from all caps to regular case is easier on the eyes, friendlier and more aligned with our commitment to simplicity.
What has stayed the same?
While Ontraport’s app has undergone significant changes over the last several years, the rebrand is purely aesthetic; the software itself and the way customers use it has not changed.
We made sure not to lose touch with our roots in the rebrand process, so we focused on capturing the essence of what Ontraport has always been: a comprehensive and user-friendly set of tools that businesses need to grow and scale.
“Ontraport has been a best-kept secret for a while now — like your favorite band before it went mainstream,” said Ontraport VP of Creative Laura Casanova. “Our software toolset has never been limited or limiting, and now our brand reflects this inclusivity and flexibility. Our vision and voice is as empowering, inspiring and relatable as our software has always been.”