When you were seven years old, if someone asked you to choose between doing your homework or playing a game, you would have picked playing a game without hesitation. If however — like many gifted youngsters — you had the wherewithal to turn your homework from a chore into a game, congrats! You tapped into the power of gamification.

The concept of gamification can easily be applied to your online course and is actually proven to increase engagement and drive referrals that’s why more companies are leveraging the power of it. For example, Fitbit incorporated gamification by gifting “badges” to users when they hit certain fitness goals, introducing social challenges, and incorporating a visual progress bar.

By adding a fun element to your online course, you are creating motivation and inspiring engagement in a new, refreshing way. An added bonus is that 80% of learners show increased productivity with more game-like experiences.

Why Gamification?

Taking an online course can be a lot like drinking from a fire hose. As rich in value as it may be, it’s often an overwhelming experience offering too much to absorb with too little motivation to finish.

Gamification is not about packing more “stuff” onto your existing online courses; it’s about thinking through the learning experience that you want to create for your customers. That starts with your end goal: How can you get your participants to easily learn more and, more importantly, take action on what they’re learning?

By adding one or all of the following gamification concepts to the way you design your next online course, you’ll raise the bar for your customers and ensure they’ll keep coming back for more — and tell their friends about it, too.

1. PROGRESS TRACKING ADDS A NEW LEVEL OF MOTIVATION

The idea behind progress tracking is simple: Most people are motivated by achievement. Why not show people their progress and reward them incrementally as they move through your course?

In most learning environments, students absorb information on their own — in isolation. Without indicators of how much they’ve completed and what’s left to get through, it can be a lonely proposition that many learners abandon or give up on.

On the other hand, with even the simplest progress tracking module in place, students can check off the modules they’ve completed — often in a granular way — giving them the benefit of referring back to certain lessons in a course, such as a specific part of a video using video bookmarks.

This is a simple but effective way of creating engagement with your online courses.

2. SOCIAL SHARING INCREASES BUY-IN AND ENGAGEMENT

We saw that giving people a way to track their progress taps into an individual’s intrinsic motivation to achieve and complete what they start. With a social sharing component, we can increase the effectiveness even more.

If achieving something is motivating in itself, sharing your success with others is even more powerful. By adding a social sharing component to your online courses, you make it almost irresistible for learners to celebrate their successes along the way … which then inspires them to keep going.

You can do this by awarding badges when students complete modules or mini courses, and you can implement a “share on social media” button that gives them the ability to playfully brag about their progress.

The added bonus to you as a course creator is that when students share their successes with your course, they’re building buzz and organically generating word-of-mouth marketing for your offerings.

3. UNLOCKING CONTENT BASED ON ACTIONS AND FOLLOWING UP WITH SLOWER STUDENTS

One tricky course creation decision that online content creators face is whether to deliver their courses in a “drip” format — where a new module is released on a weekly basis — or to give access to an entire course up front.

Gamification opens the door to the best of both worlds and gives your students the ability to move through a course at their own pace. If they’re keen students or they happen to have time set aside to go through your program now, they can quickly unlock content as they check off the progress items.

On the flipside, for students who sign up for your course but haven’t reached any of their progress objectives or interacted with any of your materials, you can set up automated emails to follow up with them and check in, motivating them to log in and keep going.

This type of individualized course release schedule means that students get to learn at the pace that suits them the most, which allows for a personalized learning experience and, most likely, new potential customers being sent your way.

4. GAMIFIED QUIZZES PROVIDE INSTANT FEEDBACK

The main drawback of an online course is the loss of immediacy: You’re not sitting in front of a live teacher who can assess whether or not you’re grasping a topic or making headway. With new technologies like gamified quizzes, you, the teacher, can build in checkpoints to see how your students are faring with your course materials.

There’s a tendency to want to make quizzes or tests that reflect the types of assessment exams we all took in school, but the idea behind using gamification to quiz your students is to motivate them by showing them how much they’ve already learned.

You can combine a quiz with social sharing or unlocking badges, too, which gives students something to look forward to after completing a challenge. You can also use quizzes as a way to unlock the next piece of content in your course. This provides your learners with instant feedback on their understanding of the course concepts.

5. WRAP YOUR COURSE INTO A COMPELLING STORY

There’s a reason that the entertainment industry is a billion dollar business: We’re endlessly fascinated by stories. We love a good storyline in a movie, a book or a video game, so why would an online course be any different?

This is where you can get creative in designing your course. You can craft a narrative for your students to go through as they unlock course modules, complete challenges or quizzes, and share their victories on social media.

The way you design your course interface also matters. If you’re creating a course where the student plays the role of a young orphan who needs to learn how to book flights across the globe to find his parents, you can drop Easter eggs and hints throughout your membership site with tidbits about where to travel next. Your curriculum can focus on how to book flights using airline points or round-the-world tickets.

You can also design your online course to have a “choose your own adventure” feel so that learning modules aren’t sequential but rather recommended based on the individual’s needs.

6. EARNING POINTS FOR TAKING ACTION AND LEVELING UP WITH BONUSES

If there’s one thing that video games have trained us to love, it’s earning points and rewards. With gamification, you can reward your students for the actions they take by giving them points or credits.

These points can be redeemed for bonuses such as bonus footage or advanced course materials. Depending on your course topic, you can even offer bonus done-for-you resources or access to other perks that can only be unlocked with points.

This type of point system has been found extremely effective in many industries, from hotel chains to retail stores. There’s something fun about rewarding your most active and engaged customers with more goodies, and it’s never been easier to implement a points system than in today’s digital age.

Bonus tip: You might also want to think about implementing a leaderboard to showcase your top students and to tap into learners’ competitive sides.

7. INCREASING CHALLENGES AND BUILT-IN ACCOUNTABILITY

One way to increase students’ confidence in their learning abilities is to give them ways to win while ramping up the challenges you present over time.

For example, you may start with a simple topic and quiz, which gives a student a boost in morale. Then follow that with a more advanced topic, giving students the ability to test their newfound skill levels.

Just as a video game increases in complexity, you want to design your online course to match the new abilities of your learners as they continue to absorb more information and master more skills.

Another way to foster confidence in your students is built-in accountability. You can use quizzes or social sharing for that, but the way that you create your course curriculum can also play a role. An automated email that checks in on students’ progress and asks them to reply if they’re encountering any difficulties along the way works wonders in keeping learners accountable.

These are just some of the gamification strategies that are sure to take your online course experience to the next level, all while driving more course sales and strong word of mouth.



About Nathalie Lussier

Nathalie Lussier is an award-winning entrepreneur, international keynote speaker, and author who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. Her bootstrapped startup AmbitionAlly, has been featured in Entrepreneur and is inspiring a culture of intuitive small business marketing software across the globe. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO. She's the creator of the hit 30 Day List Building Challenge.