How to Turn Passion Into Profit With a Membership Site

Fifty years ago, people felt rejected by society if they didn’t fit into a certain cookie-cutter mold. Today, individuality is often celebrated — and frequently rewarded. Thanks to the internet, sharing unique hobbies and connecting with others with similar niche interests is easy and encouraged.

In fact, there are websites dedicated to passions of all types, filled with communities of like-minded individuals who connect in forums. These websites, often referred to as membership sites, come in all shapes and sizes, and there’s seemingly one for every topic (scuba diving, guitar lessons, yoga, card magic and even crystal healing certification courses — the list goes on).

And while it may seem daunting, done-for-you membership site platforms can help anyone with passion and expertise on a topic to easily start a site. All it takes is a little planning. The best part is, membership sites can be run from anywhere and, once they’re up and running successfully, they require minimal upkeep.

You're a few clicks away from turning your passion into profit

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“When new members join my site, they automatically start receiving member emails and stop receiving marketing emails. If members cancel their membership, Ontraport’s amazing automation takes care of it all for me. I’ve definitely been able to grow my business thanks to Ontraport."

— Luke Ward, Elevated Business

You're a few clicks away from turning your passion into profit

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— Luke Ward, Elevated Business

Membership sites work around your schedule and open up a whole new revenue stream

Many business owners are tethered to a static location and confined to certain hours of the day, but not those with membership sites — that’s the magic of them. They create automated passive income streams that don’t require you to be physically present to make money. You don’t have to work for your business anymore; you can have your business work for you.

Running a membership site allows you to expand your customer base. Your one-to-one service can transform into a one-to-many. As Mike Morrison, co-founder of The Membership Guys said, “Spend an hour with a client, you get paid once, and that time is gone; spend that hour creating material for your membership, and you’ve added permanent value to an asset that you’ll continue getting paid for over and over again.”

Bianca Gignac of Gigi Guides remarked on the convenience of membership sites, “I processed $51,000 in sales the other day, and I was actually at the park with my kid.”

What to ask before you get started planning your membership site

Don’t whip out the piña colada and hammock just yet. While it’s tempting to jump into creating a membership site, taking time to work out the specifics is crucial to avoid complications down the road. Planning and building processes for membership sites will take time and work but will ensure that you’re creating something people want to join.

After the membership site has launched, you’ll need to market it and have a plan for retaining your members. Researching your niche audience and determining the right content are also crucial to the success of your membership venture.

Part of building a successful membership program involves asking the tough questions about your product and your market, strategizing about your site content and how you want to deliver it, and determining the right membership levels and pricing.

You can start the membership site planning process by asking questions such as:

What type of membership site should I have? (e.g., online community, training site, etc.)
What exactly should I offer on my membership site?
How should I structure my membership program?
How should I deliver my content to members? (e.g., video courses, drip blog posts, etc)
How can I separate myself from the competitors?
What kind of pricing strategy should I have?

Planning and building processes for membership sites will take time and work but will ensure that you’re creating something people want to join.

Start earning money for your unique skills

If you’re currently running a business, you’re already halfway there in planning your membership site. Adding a subscription component to your business will be the tipping point for your company by allowing you to:

Share your knowledge one-to-many instead of one-to-one so you can reach a broader audience

Charge a monthly or annual fee for your exclusive membership so you can have a passive, new revenue stream

Create a sense of belonging and community for your customers so you can keep your members engaged

Give your members the ability to consume your content on their own time without you having to work around the clock

Help more clients achieve their goals so you can create a loyal customer base for your brand

Automate your business with a done-for-you membership site so your members can benefit from your expertise anytime and anywhere

This is just the beginning. If you’ve got a passion or an area of expertise you’d like to create a community around, check out Ontraport’s Membership Site Planning Worksheet. It’s a great resource for working through your questions and fine-tuning your membership site plan.

Start earning money for your unique skills

Share your knowledge one-to-many instead of one-to-one so you can reach a broader audience

Charge a monthly or annual fee for your exclusive membership so you can have a passive, new revenue stream

Create a sense of belonging and community for your customers so you can keep your members engaged

Give your members the ability to consume your content on their own time without you having to work around the clock

Help more clients achieve their goals so you can create a loyal customer base for your brand

Automate your business with a done-for-you membership site so your members can benefit from your expertise anytime and anywhere

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Frequently Asked Questions

What is a done-for-you membership site?

Once you’ve finished planning your content, Ontraport’s done-for-you membership sites are a great way to get up and running quickly. We handle all the technical stuff for you (like your site structure, automations, payment system, member center and page design), so you won’t have to hire a marketing consultant, developer or designer. All you’ll have to do is update the templates with your unique content, adjust the automation to your preferences and set live.

How does a membership site turn passion into profit?

Simply put, a membership site allows you to stop trading dollars for hours so that you can effectively scale your business. By sharing your niche expertise via online courses or content, you can reach infinitely more clients than your packed schedule currently allows. A membership site can also be low maintenance and almost fully automated. With Ontraport's all-in-one membership platform, you can automate your business operations and streamline your client management all with one software.

How do I make money with a membership site?

A membership site is the best way to create passive income through a new revenue stream and is ideal for those ready to expand their business. Whether your growth has stagnated or you’re simply ready to push the gas, launching a membership site with Ontraport will get you systemized and scaled in no time. You can start with our done-for-you systems or build anything you can dream up with our highly customizable platform.

What makes Ontraport one of the best membership site platforms out there?

Ontraport comes with everything you’ll need in a membership management software. With our fully customizable membership website builder, you can set up the site model and design that fit your vision, manage your members, share login details, keep members in the loop and more.

And the best part is, you can use Ontraport to power every aspect of your business — not just membership sites. Your marketing, payments, communication and more will all be in sync, which opens up more opportunities to engage with members and scale faster. You won’t see this level of functionality in many other membership site platforms.

What’s the easiest way to create a membership site in Ontraport?

Try using our prebuilt Membership Starter Kit system! It has all your essential membership functions set up for you, like facilitating signups, collecting payments, generating login information and re-engaging inactive customers, to name a few. Just like all of our done-for-you campaigns, it comes with a Setup Wizard that walks you through every step, from start to finish. All the copy, design and automation are already done for you, so all you have to do is fill in the blanks! It’s the easiest, quickest way to get up and running with Ontraport’s membership software.

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