Have you ever wanted to create a seamless transition between your ad and landing page without having to publish several slightly different versions of the same page?

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain.

Let’s say you have two ads running to your sales page. One is a free month offer, and the second is 25% off an annual subscription.

The links on your ads send your leads to the same page, and your UTM variables tell you which ad your lead clicked:

  1. mysalespage.safechkout.net?utm_campaign=Free+Month+Offer
  2. mysalespage.safechkout.net?utm_campaign=25+off+annual

You can set up two two unique blocks on your sales page for each of your ads, then set their display conditions:

  • Go to Edit block → Display Settings.
  • toggle switch the “Only show this block if the page URL contains specific text” option.
  • Click Add condition.
  • Select “contains” or “does not contain.”
  • Add your URL variable, such as “Free+Month+Offer” or “25+off+annual.”
  • Click White save button

Your leads want personalized experiences, and ensuring that your ad and landing page complement each other is a fantastic way to show your leads that you’re paying attention to their interests.

About Kristen Dewey

Kristen holds a degree in Communication and Liberal Arts from the University of California, Santa Barbara. With five years working as a writing tutor at SBCC and experience as an Ontraport support rep, Kristen now uses both her writing and software expertise in the role of Content Engagement Coordinator. Outside of her time at Ontraport, she is also involved in a variety of creative writing projects.