Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain.
Let’s say you have two ads running to your sales page. One is a free month offer, and the second is 25% off an annual subscription.
The links on your ads send your leads to the same page, and your UTM variables tell you which ad your lead clicked:
You can set up two two unique blocks on your sales page for each of your ads, then set their display conditions:
- Go to Edit block → Display Settings.
- the “Only show this block if the page URL contains specific text” option.
- Click Add condition.
- Select “contains” or “does not contain.”
- Add your URL variable, such as “Free+Month+Offer” or “25+off+annual.”
Your leads want personalized experiences, and ensuring that your ad and landing page complement each other is a fantastic way to show your leads that you’re paying attention to their interests.