Video marketing is a proven way to improve conversion rates by fostering an emotional connection to your brand. In this ONTRApalooza talk, Wistia’s Kristen Craft teaches you how to effectively communicate your products through video creation.
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01:38 — Create an emotional connection with your audience
05:30 — Invite your audience to be a part of your community by empowering them
08:15 — Find what’s sexy about your company
14:31 — What’s better than going viral? Going viral within your targeted audience
17:21 — Transparency evokes empathy
20:23 — Spice up the customer relationship — tell your story from a clever angle
23:10 — Everyone loves a hero
25:34 — Creating videos that will drive you toward your goal
31:15 — Wait, aren’t videos hard to make?
41:05 — Leverage your data to make better content
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Kristen Craft
As the Director of Business Development at Wistia, Kristen Craft enjoys helping people use video more effectively in their market. She loves working with Wistia’s partner community: building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks a variety of beer.
