Simply becoming a partner doesn’t open the floodgates. You need to know how to promote the business you’ve partnered with in order to be successful. Here are the five most effective ways for new partners to start getting quality referrals.
1. Identify Your Target Audience
First you need to nail down your target audience. There’s no sense in referring people who aren’t going to become a sale — it’s a waste of time for everyone. Make sure your target audience aligns with your partner’s ideal market.
That doesn’t mean you should skip over qualified leads that your partner wouldn’t normally target. Everyone has access to different networks, so utilize them. Just remember that the people you’re referring need to make a sale for you to reap the benefits, so make sure you’re targeting viable candidates to maximize both your time and your partner’s time.
2. Co-host a Webinar
Do you have a special skill, area of expertise, or a large audience to reach out to? Team up with your partner business and co-host a webinar with them. Webinars are an amazing way for you to gain trust and credibility as a partner and increase your traction as an industry leader in your field. By helping your partner-business create content, you’re fostering a strong win-win relationship from which you both can benefit far into the future.
To see some ROI, try creating a call to action slide at the end of the webinar that convinces your audience to join Ontraport and drop in your partner link.
Another way to nurture your webinar audience is to…
3. Create a Partner-Specific Landing Page
Landing pages are an easy and effective way to persuade leads to take a desired action. Ontraport Pages makes it easy to create landing pages. Create a landing page all about your partner. It’s a great way to gain leads’ contact information and generate referrals.
Ensure your copy is enticing, your page is well-designed, and your value proposition is clear. Answer the following questions on the page:
- What are you promoting?
- What are the benefits of doing business with your partner?
- Why should they trust you?
If you have the time, add awards from your partner or seals of certification or partnership as social proof. Make sure to include any valuable resources your partner may utilize in their own marketing processes. Videos are amazing on landing pages and practically guarantee high engagement. Be sure to add your partner link as an enticing call to action on your landing page in order to convert more visitors and generate more referrals.
4. Write a Blog Post
Create a blog post all about your experience with your partner’s product and service. Provide credible information and talk about what features you find to be the most useful. Find some useful tips and tricks and share them on your blog.
Try comparing your partner’s product with those of close competitors — people love doing research before they buy, so help them make their decision. Utilizing case studies when possible works wonders here. Make sure to include compelling content, mind-blowing stats, and your partner link somewhere within the post so you can get rewarded for your hard work.
5. Get Social
Word-of-mouth (WOM) marketing is still the most effective marketing strategy out there. Hit the ground running and become an extension of your partner’s infantry. Hype them at conferences, network your butt off, and promote your partner all over social media. People are far more likely to buy something a friend or colleague has recommended, so get the word out and the referrals will come. So get social and utilize word-of-mouth marketing. Just be sure the people you network with mention your name when they sign up and you’ll get credit for that new user.