Tired of Manually Chasing Down and Following Up With Leads?

Let’s face it, manually following up with lead after lead without closing any sales is frustrating for business owners and sales teams, but NOT following up with your prospects is like throwing all your marketing dollars down the toilet. It’s the classic Catch-22 predicament. Maybe you’ve been focusing a huge chunk of your time and energy on acquiring more prospects through great marketing efforts  so much that you’ve started to neglect methods of converting those leads into sales. So how do you choose between lead generation and sales?

Perhaps you’re wondering if you and your sales team is equipped with enough resources to follow up with the prospects that you’ve been generating. You don’t have a 100-person sales team that can afford to call prospects all day long and nurture them into paying customers. In fact, you might be your entire sales team. How are you going to balance all the priorities and moving parts of your business to make the time to follow up with leads?

You might even be wondering, “What’s the point of following up with these prospects when I have no idea if they’re actually going to buy my product?” It seems as though you have to call 50 different leads to even get one on the phone for more than 30 seconds. This is frustrating because you know you could be generating so many more sales, but it’s just not happening.

Sales Isn’t Easy and There’s Only So Much You Can Do Manually

Not closing enough sales to generate the revenue you need can be discouraging, but you and your sales team can only do so much manually. Believe us, you’re not alone. On average, 50% of marketing leads receive zero follow-up from sales teams. And 79% of marketing prospects never convert into sales due to a lack of follow-up via lead nurturing.

There’s a reason that so many small businesses struggle to convert leads into customers. When your sales team is constantly swamped with prospect information, it’s hard to keep track of who needs to be nurtured, who needs a sales call, and who’s ready to purchase. In a survey of over 3,000 of our prospects and clients, they reported that one of the main reasons their sales were underperforming was due to a lack of effective sales and follow-up systems. Not all leads are the same and, without carefully crafted sales processes, it’s far too easy to get overwhelmed.

Free Up Your Time and Sales Resources by Streamlining Your Processes

A lack of repeatable, dependable and automatable sales processes is the difference between your current revenue and your vastly greater potential revenue. You can bridge that gap by using Sales Force Automation to streamline your entire sales process to help you generate more leads, follow up automatically, and convert leads to customers while establishing and maintaining exceptional client relationships. According to Ontraport’s Director of Product Engagement Rochelle Yoshida, “Every company has a sales process; it’s really just a question of whether it’s consistent, repeatable, scalable and measurable.”

Sales teams are often inundated with important but time-consuming tasks when their time could be better spent closing sales with “hot” leads. Implementing Sales Force Automation creates a clear prioritization of tasks, automatically. As Tom Somers of Verizon Wireless said, “When each step in the sales process is handled correctly, the close is the natural conclusion.”

Not Convinced? Check Out These Automation Stats:

Automation can truly transform your sales and drive substantial revenue. According to Forrester Research, companies that emphasize lead nurturing generate 50% more sales leads at 33% lower cost per lead. When asked what their primary revenue contributors were, a large majority of marketers identified automation systems (78%) and lead scoring based on content and engagement (68%) as their main contributors. To top it all off, CSO Insights demonstrated that 89% of companies that aligned sales and marketing lead generation efforts reported measurable increases as a result of lead nurturing.Implementing Sales Force Automation software streamlines your entire sales process by identifying exactly what actions need to take place to convert prospects into customers, freeing up sales resources and automating lead follow-up.  

Here’s Why Learning About Sales Force Automation Can Put Your Business on Track to Meet and Exceed Your Sales Goals:

  • You’ll learn how to automate previously manual and time-consuming tasks so you can leverage the time of every member on your sales team.  
  • You’ll implement personalized and effective follow-up funnels that engage your prospects and create remarkable customer experiences.
  • You’ll nurture your leads through the customer lifecycle to ensure that you close sales, upsell products, and generate referrals.
  • You’ll streamline and scale your sales processes so that your business can effectively convert more leads with less effort.
  • You’ll learn how to automatically identify, tag and score your leads so you don’t waste time on unqualified or uninterested prospects.
  • You’ll learn the tools that you need to be familiar with so you can seamlessly implement Sales Force Automation software into your business.

If you want to learn more about Sales Force Automation and how to best integrate it into your business, check out our free video workshop Everything You Need to Know About Sales Force Automation.  

About Tatiana Doscher
Campaign Strategist Tatiana Doscher is a graduate of the University of California, Santa Barbara with a dual B.A. in Communication and Global Studies. After working with several small and local businesses, Tatiana joined Ontraport’s Marketing team. She loves running, hiking and enjoying Santa Barbara’s beautiful beaches.