Nearly every marketer dreams of pulling off the perfect marketing campaign — the kind where you go live on launch day and watch as everything falls smoothly into place without a hitch. It may seem attainable at first but, for many marketers, the further you get into your campaign, the more overwhelming it gets. Does this sound like you with your last campaign?

You’ve tried diving straight into your campaigns, but even after pouring countless hours into preparing and double checking, you have a bad feeling an essential piece is missing. You want to set a launch date, but the fear of going live with potential holes in your campaign is holding you back.

Also preventing you from setting a launch date is the uncertainty of project timelines and priorities for the assets within your campaign. Marketing campaigns have so many moving pieces that it feels impossible to assign priority levels and properly budget time for each one.

Adding to the confusion is the number of components within each project that need to follow a specific order of operations. Design for a landing page shouldn’t be done before the copy, and build can’t be done before design, but it seems like there’s no good way to keep track of which phases are completed in one place.

There has to be a more organized way to approach marketing campaigns that will set you up for consistent success, right?

Entrepreneurs Everywhere Stress About Marketing Campaigns

A lot goes into organizing and creating the perfect marketing campaign, and feeling overwhelmed or unprepared is normal. According to KissMetrics, one of the most common launch risks is not “mapping everything out to the last detail.” In fact, a study by Content Marketing Institute and MarketingProfs shows that 48% of marketers still don’t use a documented strategy for their campaigns.

Keeping track of so many campaign details is time consuming, and many entrepreneurs simply don’t have time blocked out to focus on campaign organization every day. Even if you did have the time reserved, the idea of actually mapping everything out is overwhelming. Where would you even start?

Get Your Campaigns On Track With an Organization Strategy

Getting your campaigns organized isn’t as hard to attain as you might think, and once it’s done, you’ll see marketing campaigns in a whole new positive light.

If you start by making a detailed map of your campaign, then use that map to list out every asset within your marketing campaign, you’re already setting yourself up for launch success. Just making every “to do” item visible to your team in one place is enough to keep projects moving and ease your mind.

According to The Marketing Campaign Checklist, “Without a visual representation of all the paths in your business that customers and leads may travel within your campaign, it’s near impossible to keep track of all the moving pieces.” By giving yourself a visual way of managing your marketing campaign from start to finish, you’re opening the door to a stress-free campaign launch.

Attention Marketers: Organization is “In”

Creating a detailed plan of your marketing campaigns not only reduces your stress level, but it can positively impact how well your campaign performs once launched. The link between success and organization is no coincidence: It drives you toward success because it keeps your eye on the prize. According to a Terminus article on marketing strategy, “Without a plan, you’ll just be doing things that may not serve your overall goal.”

Here’s Why Detailed Planning is a Must

Organizing your marketing campaigns will give you the tools you need to:

  • Know exactly which assets your campaign needs so that you’re sure you’re not missing an essential piece at launch time
  • Break each asset into smaller components so that each one can be delegated and completed separately for maximum efficiency
  • Decide which assets to prioritize so you can appropriately budget time for each one and plan your launch date accordingly
  • Figure out the order of operations in completing each component of an asset to eliminate confusion and rework for your team
  • Compile all of your campaign assets so that you can keep track of their completion status in one place
  • Create a basic concept of any pages you need to build for your campaign to give you a general idea of what each one needs before starting

Ready to pull off a stress-free and organized marketing campaign? Check out The Marketing Campaign Checklist.

About Lindsay Kent
Lindsay is a graduate of California Polytechnic State University, San Luis Obispo, and holds a degree in Journalism with a concentration in Public Relations and minors in Spanish and Integrated Marketing Communications. After working with several small businesses, Lindsay moved to sunny Santa Barbara to become Ontraport’s Content Manager.