Nearly every marketer dreams of pulling off the perfect marketing campaign — the kind where you go live on launch day and watch as everything falls smoothly into place without a hitch. It may seem attainable at first but, for many marketers, the further you get into your campaign, the more overwhelming it gets. Does this sound like you with your last campaign?
You’ve tried diving straight into your campaigns, but even after pouring countless hours into preparing and double checking, you have a bad feeling an essential piece is missing. You want to set a launch date, but the fear of going live with potential holes in your campaign is holding you back.
Also preventing you from setting a launch date is the uncertainty of project timelines and priorities for the assets within your campaign. Marketing campaigns have so many moving pieces that it feels impossible to assign priority levels and properly budget time for each one.
Adding to the confusion is the number of components within each project that need to follow a specific order of operations. Design for a landing page shouldn’t be done before the copy, and build can’t be done before design, but it seems like there’s no good way to keep track of which phases are completed in one place.
There has to be a more organized way to approach marketing campaigns that will set you up for consistent success, right?
Wondering how to create a marketing campaign that converts?
Don’t let a disorganized marketing campaign cost you money and clients. Follow these marketing automation strategies for sustained success
Wondering how to create a marketing campaign that converts?
Don’t let a disorganized marketing campaign cost you money and clients. Follow these marketing automation strategies for sustained success
Entrepreneurs everywhere stress about marketing campaigns
A lot goes into organizing and creating the perfect marketing campaign, and feeling overwhelmed or unprepared is normal. According to KissMetrics, one of the most common launch risks is not “mapping everything out to the last detail.” In fact, a study by Content Marketing Institute and MarketingProfs shows that 48% of marketers still don’t use a documented strategy for their campaigns.
Keeping track of so many campaign details is time consuming, and many entrepreneurs simply don’t have time blocked out to focus on campaign organization every day. Even if you did have the time reserved, the idea of actually mapping everything out is overwhelming. Where would you even start?
Get your campaigns on track with an organization strategy
Getting your campaigns organized isn’t as hard to attain as you might think, and once it’s done, you’ll see marketing campaigns in a whole new positive light.
If you start by making a detailed map of your campaign, then use that map to list out every asset within your marketing campaign, you’re already setting yourself up for launch success. Just making every “to do” item visible to your team in one place is enough to keep projects moving and ease your mind.
According to The Marketing Campaign Checklist, “Without a visual representation of all the paths in your business that customers and leads may travel within your campaign, it’s near impossible to keep track of all the moving pieces.” By giving yourself a visual way of managing your marketing campaign from start to finish, you’re opening the door to a stress-free campaign launch.
Attention marketers: organization is “in”
Creating a detailed plan of your marketing campaigns not only reduces your stress level, but it can positively impact how well your campaign performs once launched. The link between success and organization is no coincidence: It drives you toward success because it keeps your eye on the prize. According to a Terminus article on marketing strategy, “Without a plan, you’ll just be doing things that may not serve your overall goal.”
Here’s why detailed planning is a must:
Organizing your marketing campaigns will give you the tools you need to:
Here’s Why Detailed Planning is a Must
Organizing your marketing campaigns will give you the tools you need to:
Know exactly which assets your campaign needs so that you’re sure you’re not missing an essential piece at launch time
Break each asset into smaller components so that each one can be delegated and completed separately for maximum efficiency
Decide which assets to prioritize so you can appropriately budget time for each one and plan your launch date accordingly
Figure out the order of operations in completing each component of an asset to eliminate confusion and rework for your team
Compile all of your campaign assets so that you can keep track of their completion status in one place
Create a basic concept of any pages you need to build for your campaign to give you a general idea of what each one needs before starting
Frequently Asked Questions
I’m new to sales process automation — what is it, and why is it such a big deal?
I’m not sure how to create a marketing campaign in Ontraport. What do I do first?
We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
How can Ontraport support my ROI-driven digital marketing strategy?
What is marketing automation and why is it so important?
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
Turn your business on with Ontraport.