Nearly every marketer dreams of pulling off the perfect marketing campaign — the kind where you go live on launch day and watch as everything falls smoothly into place without a hitch. It may seem attainable at first but, for many marketers, the further you get into your campaign, the more overwhelming it gets. Does this sound like you with your last campaign?
You’ve tried diving straight into your campaigns, but even after pouring countless hours into preparing and double checking, you have a bad feeling an essential piece is missing. You want to set a launch date, but the fear of going live with potential holes in your campaign is holding you back.
Also preventing you from setting a launch date is the uncertainty of project timelines and priorities for the assets within your campaign. Marketing campaigns have so many moving pieces that it feels impossible to assign priority levels and properly budget time for each one.