As a business owner, you know firsthand the importance of maintaining a strong relationship with your leads and customers every step of the way. Despite the challenges of meeting all the needs of your growing customer base, you want to continue to offer them satisfying experiences. That’s a big job!
With a growing contact list, you need to be able to streamline your sales cycle so that you can continue interacting with customers authentically, and do so at scale. All business owners reach a point at which they need to balance growth with sales strategies that still feel genuine and personalized for their audience and customers. If you’re feeling like you’ve reached the point in your business when the human element is beginning to get in the way of scaling your processes, you’re actually in an exciting place.
Customer expectations are rising
Customers want – and have always wanted – fast, reliable and friendly service. Yet The Harvard Business Review states “around two thirds of customers feel that companies are not responding fast enough to their changing needs.”
You have to have a way to speak to your audience on their terms. The Ford business model, where “you can have any color as long as it’s black,” is out, and businesses that can’t keep up fall by the wayside.
Findings from Deloitte’s “2022 Global Marketing Trends” reveal that “the highest-growing brands (with 10% or higher annual revenue growth) are comprehensively addressing the entire customer experience.” It’s now truer than ever — customers will go to where they’ll be catered to.
Ready to achieve personalization at scale?
Learn how you can map out your unique B2B customer journey to start closing more sales.
Ready to achieve personalization at scale?
Learn how you can map out your unique B2B customer journey to start closing more sales.
Get ahead with personalized customer journeys
Keeping up with your customers' changing needs is essential. By creating an individual customer lifecycle, you’re directly investing in company longevity and setting yourself apart from the rest.
As mentioned in our guide: Mapping and Personalizing Your Customer Journey, “Because each lead and customer you encounter will behave uniquely and have different interests and needs, there’s no such thing as an effective one-size-fits-all B2B customer journey.” When you take the time upfront to improve your sales process, you not only save time down the road responding to your customers’ and leads’ needs, but you also make them feel cared about throughout their experience with you.
By creating an individual customer lifecycle, you’re directly investing in company longevity and setting yourself apart from the rest.
Customers prefer personalization
The wisdom of creating a personalized customer journey
The wisdom of creating a personalized customer journey
Planning and personalizing your customer journey will allow you to:
Assess your current marketing and sales processes so you can identify which parts of the customer lifecycle are already giving contacts a personalized experience.
Match your contacts with a categorized product or service so that loyal customers will receive different offers than entry-level contacts.
Define the different paths contacts will take in your marketing and sales funnels so that they get the most personalized experience possible.
Decide what to do with customers after they buy your product or service so that they’re more likely to engage with your brand as lifelong, repeat customers.
Sprinkle human interactions into your sales process where appropriate so that you can strengthen your relationship with leads and customers.
Replace repetitive tasks in your sales process with automation so that you can free up time for more effective and efficient human interactions.
Frequently Asked Questions
I’m new to sales process automation — what is it, and why is it such a big deal?
I want to get more conversions, but I’m busy. Does Ontraport have any done-for-you sales funnels?
My business is growing, and I want to keep my personal touch as I scale. Can I do that with Ontraport’s sales force automation system?
My business uses outbound lead generation to find customers. Can Ontraport help with that?
I want to use Ontraport to manage my B2B customer journey and B2B sales funnels. Will it have all the features I need?
I like the idea of done-for-you sales funnels, but what if I want my campaign to work differently than the template?
Turn your business on with Ontraport.