Most CRMs limit you to managing contacts and sales deals. With Ontraport, the sky's the limit: Manage teacher-student-parent, applicant-application-reviewer, event registrant-event tickets-event location, and any other complex data relationships relevant to your company.
Get flexibility and control to match your CRM to your business
Get flexibility and control to match your CRM to your business
Structure your data for how you use it
Structure your data for how you use it
Connect records in one-to-one, one-to-many, or many-to-many relationships to ensure the right data moves together.
Serial Numbers ↔ Buyers: A buyer can only have one serial number, and a serial number has only one buyer.
Pets ↔ Owners: Each pet has one owner, but an owner may have many pets.
Surveys ↔ Responses: Each survey will have many respondents and each respondent may fill out multiple surveys.
Automate your custom workflows
Automate your custom workflows
With the right data structure in place you can run your process like a machine, with every follow-up message or task firing at just the right time.
Follow up separately to those who show up and don't
On the pet's birthday, send a promo to the owners
Trigger approval workflows and schedule interviews
Publish dynamic web experiences
Publish dynamic web experiences
Personalize and customize your web experience with pages that display data from your custom objects in real-time.
- Customer portals
- Membership sites
- Courses and lessons
- Directories/listings
- Event site
- Blog
- Knowledge base
The only non-enterprise CRM with custom objects
The only non-enterprise CRM with custom objects
Custom
objects
available
objects
available
Unlimited custom
object relationships
available
object relationships
available
Pricing
Ontraport
Starts at $41/month
Hubspot
Starts at $2,000/month
Salesforce
Not published
Zoho
Keap
ActiveCampaign
Compare before and after implementing custom objects
Compare before and after implementing custom objects
Without custom objects, it's nearly impossible to keep track of information and streamline workflows. With custom objects, it all becomes clear and works like clockwork.
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You have to create custom fields in contact records to store things like surveys, policies, projects, events, deals or pets.
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Keep data organized in appropriate record types.
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Contact records get complicated and overwhelming with so many fields.
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Relate records to each other for easy access.
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Data gets overwritten when you try to store a second related record.
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Manage and view different types of data differently.
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No history of previous records is stored.
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Never overwrite data.
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You have no ability to automate processes for more than one related record.
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Sophisticated automation is easy.
Example: Send a birthday campaign to the owner on a pet’s birthday… but what happens when you have two pets? Three?
Example: Easily automate birthday campaigns for each pet separately.
cancel
You have to create custom fields in contact records to store things like surveys, policies, projects, events, deals or pets.
cancel
Contact records get complicated and overwhelming with so many fields.
cancel
Data gets overwritten when you try to store a second related record.
cancel
No history of previous records is stored.
cancel
You have no ability to automate processes for more than one related record.
Example: Send a birthday campaign to the owner on a pet’s birthday… but what happens when you have two pets? Three?
check_circle
Keep data organized in appropriate record types.
check_circle
Relate records to each other for easy access.
check_circle
Manage and view different types of data differently.
check_circle
Never overwrite data.
check_circle
Sophisticated automation is easy.
Example: Easily automate birthday campaigns for each pet separately.
“
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By having access to custom objects and true ‘no code’ development on our site, we are only limited to our imagination.
Grow My TSP
A secure, scalable database to power your custom workflows
business
Flexibility
Use built-in automations, forms and automatically generated APIs to trigger workflows, capture data and connect with other tools.
security
Security
With cloud-based, centralized security and compliance with all standards, rest assured your data is protected at the highest levels.
low_priority
Scalability
No matter how complex your custom data models or how much you expand, you won't need to switch platforms, pay exorbitant fees or deal with diminished performance.
Custom objects work seamlessly with the rest of your toolset
Custom objects work seamlessly with the rest of your toolset
Dynamic CMS
Use your custom object data along with dynamic pages and blocks to create personalized, interactive web experiences for your visitors.
Sales + CRM
Whether you need to send an email or remind a team member to perform a follow-up task, it's possible with custom objects.
Ontraport DB
OntraportDB is the central, cloud-based database that powers every part of your business from sales and marketing to support.
Related resources
Related resources
See how custom objects empower you to build online courses, event sites, customer portals and more.
See how companies in all industries are streamlining ops and scaling with custom objects.
In this video, learn how custom objects keep your data organized, and see examples of them in practice.
Frequently Asked Questions
Frequently Asked Questions
Ontraport's mission has always been to remove the burden of technology so businesses can bring their value to the world. We remove that burden not only through our all-in-one software and award-winning service, but also through our accessible pricing.
We believe that all businesses need an enterprise-grade, powerful unified platform in order to scale — and shouldn't be held back by costs.
Unlike Salesforce or HubSpot, which often require six-figure, multi-year contracts plus developers and costly add-ons to unlock key features, Ontraport keeps essential functionality within reach. We deliver serious power at a transparent, fair price because we see ourselves as partners in your success.
We get it — choosing a platform to run your business is a big decision. Ontraport has been helping businesses grow for nearly 20 years, earning the trust of companies around the world.
With over 500 five-star reviews, thousands of active users in our collaborative online community and hundreds of success stories and testimonials, Ontraport customers don’t just use the platform — they stick with it because it delivers real results.
We also have a proven record as a secure and reliable platform. We meet the highest standards for data protection and maintain strict compliance with government regulations. You can learn more about our security and compliance standards here and here.
Ontraport maintains an average 99.99% uptime, with a cloud-based infrastructure that’s continuously monitored and optimized for performance. Our team actively works to keep systems running smoothly, with recovery protocols in place to safeguard your data before issues arise.
You can always check our real-time system status for live updates on uptime and performance, and learn more about our reliability here.
Ontraport is designed to keep your data safe, private and compliant with industry security standards. Here are some of the security and compliance features we have in place:
- PCI DSS Level 1 compliance: Ensures secure payment processing and data protection.
- GDPR compliance: Meets the highest standards for handling personal data.
- Role-Based Access Control (RBAC): Lets you manage team permissions and restrict access to sensitive information.
- Multiple backup layers: Protect your data with redundancy and disaster recovery protocols.
- Automation log tracking: Provides full visibility into every action taken in your account.
You can learn more about our security policies here and our platform’s reliability and scalability here.
Yes! Ontraport connects with many popular business applications, including shopping carts, payment gateways, analytics tools and communication platforms.
For even more flexibility, Ontraport offers an open API for building custom integrations. You can also connect your account to Zapier, making it easy to sync with thousands of other apps.
Check out our integrations page for details on how Ontraport fits into your existing setup.
Ontraport’s expert support team is available 7 days a week to help you get the most out of your account. You can reach us by live chat, email or screenshare during business hours, and our comprehensive knowledge base and Ontraport University training videos are available 24/7.
Here are our current support hours:
- Monday – Friday: 6 A.M. – 8 P.M. PST
- Saturday: Email support only
- Sunday: 11:30 A.M. – 8 P.M. PST
Support has been a core focus at Ontraport since day one — which is why we offer fast, fully in-house support at every plan level, with no paywalls. Our team is known for quick response times and unlimited screenshares, and our hundreds of five-star reviews on G2, Trustpilot and Capterra highlight just how far we go to help.
Absolutely. Ontraport is centered on a powerful database, OntraportDB, that's scalable as big as you grow and customizable as far as you envision. Our infrastructure is built with scaling businesses in mind — you won't be limited, and you won't need to switch platforms as you grow.
Learn more about how Ontraport supports growing businesses here.
Yes! Whether you need a full CRM migration or simply want to move over a few tools, we’ll help you migrate your data to Ontraport so you can get up and running quickly. Check out our done-for-you services page to learn more.
Features
© Ontraport 2024
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