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Email Deliverability

If your emails don’t get delivered, what’s the point?

Ontraport has 15 years of experience managing and improving email deliverability on some of the biggest email programs in the industry.

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Email Deliverability

If your emails don’t get delivered, what’s the point?

Ontraport has 15 years of experience managing and improving email deliverability on some of the biggest email programs in the industry.

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Or get a demo

100% internal infrastructure, no outsourcing

Many email service providers actually use third parties like Sendgrid to send email. We have managed every aspect of the email delivery chain, from composition to reporting, since 2004, and real-life experience matters. We’re your team, and we will help you solve delivery challenges. No passing the buck.

100% internal infrastructure, no outsourcing

Many email service providers actually use third parties like Sendgrid to send email. We have managed every aspect of the email delivery chain, from composition to reporting, since 2004, and real-life experience matters. We’re your team, and we will help you solve delivery challenges. No passing the buck.

Direct access to our team of postmasters to figure out your ish

The vast majority of deliverability problems are solved by making tweaks to how you collect emails, manage your list, and what you send. But, it’s not always obvious what tweaks need to be made. Fortunately, our team of postmasters is available to review your program and coach you to successfully improve email deliverability.

SPF, DKIM and custom sending domains available at every service level

These technologies are the building blocks of good deliverability today, so we don’t reserve these features for our biggest spenders. Every client has access to these email deliverability best practices to build a reputation and get into the inbox.

SPF, DKIM and custom sending domains available at every service level

These technologies are the building blocks of good deliverability today, so we don’t reserve these features for our biggest spenders. Every client has access to these email deliverability best practices to build a reputation and get into the inbox.

Seedlist testing to monitor your progress

Our integration with 250ok allows you to send seedlist tests to measure your standing and track your progress with the various inbox providers. Having a way to see what’s happening in the real world is important, but getting these tools for yourself is financially out of reach for most small businesses. 

Ontraport Unique Feature

Private IPs (and private pools) available for large senders

For larger mailers, our postmasters can further isolate your mailstream — and your reputation — by sending through a dedicated IP (or pool of IPs). This puts you in complete control of every aspect of your email program and your deliverability success.

Ontraport Unique Feature

Private IPs (and private pools) available for large senders

For larger mailers, our postmasters can further isolate your mailstream — and your reputation — by sending through a dedicated IP (or pool of IPs). This puts you in complete control of every aspect of your email program and your deliverability success.

Deliver high volume quickly

Ontraport has delivered billions of emails a year on behalf of thousands of customers all over the world for well over a decade, and in that time we’ve built some of the industry’s most capable and bullet-proof delivery infrastructures, allowing us to send hundreds of thousands of emails out the door in minutes for any one account. Talk to our sales team to discuss these capabilities if large-volume send times are important to you.

Ontraport Unique Feature

Use any third-party SMTP

Real talk: If your provider blows it, you’re in deep doo-doo. Imagine having to switch platforms in the middle of an important launch or sales event… nearly impossible. At Ontraport, we’re so confident in our capabilities that we don’t hold you hostage. If you ever want to use a third-party SMTP (like SendGrid), we’re happy to flip a switch for you.

Clean your list automatically

Sending emails to old, unengaged contacts is worse than useless; it actually hurts your sender reputation and lowers your overall delivery rates. Keep your list squeaky clean with an automated list-cleaning campaign that encourages aging leads to get in touch and quarantines dead leads so they can’t hurt your business.

Ready to improve email deliverability?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
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Start your free trial
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Or get a demo

Ready to improve email deliverability?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
settings
arrow_forward
Or get a demo
“Ontraport treats everyone as an individual, delivering just the email they need at just the right time. Whether it's a nurtured sequence, a sales campaign, email mini-course, or timed content that coincides with course materials, the emails that go out to tens of thousands of people around the world every day keep me seamlessly in contact with every one of my clients and students.”
– Alanna Kaivalya
Ontraport treats everyone as an individual, delivering just the email they need at just the right time. Whether it's a nurtured sequence, a sales campaign, email mini-course, or timed content that coincides with course materials, the emails that go out to tens of thousands of people around the world every day keep me seamlessly in contact with every one of my clients and students.
Alanna Kaivalya
Related Features

Combine Ontraport’s email deliverability with its CRM and automation tools to land your messages in the inbox at the right time. 

Campaign Automation

Send emails automatically after a purchase or any other action. Create campaigns to split test, segment and time your email communication perfectly.

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Learn more

Email + SMS Messaging

Design your messaging around your brand. Use professionally designed templates or our easy editor.

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Learn more

Unified Contact History

All the interactions your clients have with your messaging are passed into your CRM database so you can easily see which messages were delivered, received and opened.

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Learn more
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Related Resources

Everything you need to know about email deliverability

Making sure your emails do not land in your customers’ spam folders is a battle that involves many players. Here’s a rundown of them and how they impact email deliverability.

The truth behind your email stats

The stats you look at — and the way you interpret them — could be steering you wrong. Here’s what most email service providers won’t tell you.

The marketer's email delivery handbook

Learn what you can do to improve email deliverability for your business, and get the most out of your email marketing campaigns with our free guide: Email Delivery Handbook.

Send email with confidence

Ontraport combines email marketing automation, integrated contact management, and industry-leading delivery rates into one marketing automation platform.

Let’s reach the inbox.

Ready to improve your email deliverability?

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Start your free trial
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Or get a demo

Let’s reach the inbox.

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arrow_forward
Or get a demo

Ready to improve your email deliverability?

Frequently Asked Questions

What is marketing automation and why is it so important?

Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.

When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.

What is a digital marketing funnel?

Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.

With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.


What does email delivery refer to?

Email delivery is about successfully getting your emails to the receiving server without bouncing. It’s easily confused with email deliverability, which is about getting your emails into your recipients’ inboxes rather than their spam folders. You can have good email delivery if your messages are being delivered to leads and customers, but still have bad deliverability if they’re landing in the spam folder instead of the inbox.

So if your email platform is showing a 99%+ delivery rate, but you’re noticing that a chunk of your emails still aren’t hitting the inbox, it may be time to revamp your deliverability by following
these best practices.

How can I improve email deliverability?

To improve email deliverability, you have to know what inbox providers — like Gmail, Yahoo and Microsoft — look at to determine whether or not your mail should be delivered to the inbox or the spam folder. These inbox providers look at five things that combine to form what’s called your reputation chain:
  1. Email content and promoted domains
  2. Historic engagement metrics
  3. Send-from address
  4. Return Path and authentication
  5. IP address
If you follow email marketing deliverability best practices, you should find yourself consistently hitting the inbox and avoiding spam. Check out this article to learn more about specific strategies that can boost your delivery rates.

How do I know if Ontraport is the best marketing automation software for me?

When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
  • A website or landing page builder to share your business with the world online
  • A system for capturing leads and sending marketing emails
  • A contact management system (CRM) to keep track of clients and prospects
  • A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.

Take a look at our
buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).

Is Ontraport a good choice for B2B marketing automation?

Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.

Turn your business on with Ontraport.

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