For larger mailers, our postmasters can further isolate your mailstream — and your reputation — by sending through a dedicated IP (or pool of IPs). This puts you in complete control of every aspect of your email program and your deliverability success.
Advanced email infrastructure and expertise lands your messages in the inbox
Advanced email infrastructure and expertise lands your messages in the inbox
Many email service providers actually use third parties like Sendgrid to send email. Ontraport has managed every aspect of the email delivery chain, from composition to reporting, since 2004. We’re your team, and we will help you solve delivery challenges. No passing the buck.
The vast majority of deliverability problems are solved by making tweaks to how you collect emails, manage your list, and what you send. But, it’s not always obvious what tweaks need to be made. Fortunately, our team of experts is available to review your program and coach you to successfully improve email deliverability.
These technologies are the building blocks of good deliverability today, so we don’t reserve them for only some users. Every client has access to these email deliverability best practices to build a reputation and get into the inbox.
bring_your_own_ip Private IPs (and private pools) available for large senders
Scale your list and keep it clean on autopilot
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Deliver high volume quickly
Ontraport has delivered billions of emails a year on behalf of thousands of customers all over the world for well over a decade, and in that time we’ve built some of the industry’s most capable and bullet-proof delivery infrastructures, allowing us to send hundreds of thousands of emails out the door in minutes for any one account. Talk to our sales team to discuss these capabilities if large-volume send times are important to you.
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Use any third-party SMTP
Real talk: If your provider blows it, you’re in deep doo-doo. Imagine having to switch platforms in the middle of an important launch or sales event… nearly impossible. At Ontraport, we’re so confident in our capabilities that we don’t hold you hostage. If you ever want to use a third-party SMTP (like SendGrid), we’re happy to flip a switch for you.
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Clean your list automatically
Sending emails to old, unengaged contacts is worse than useless; it actually hurts your sender reputation and lowers your overall delivery rates. Keep your list squeaky clean with an automated list-cleaning campaign that encourages aging leads to get in touch and quarantines dead leads so they can’t hurt your business.
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Ontraport treats everyone as an individual, delivering just the email they need at just the right time. Whether it's a nurtured sequence, a sales campaign, email mini-course, or timed content that coincides with course materials, the emails that go out to tens of thousands of people around the world every day keep me seamlessly in contact with every one of my clients and students.
Mindful Purpose Institute
Combine Ontraport’s email deliverability with its CRM and automation tools to land your messages in the inbox at the right time.
Combine Ontraport’s email deliverability with its CRM and automation tools to land your messages in the inbox at the right time.
Campaign Automation
Send emails automatically after a purchase or any other action. Create campaigns to split test, segment and time your email communication perfectly.
Email + SMS Messaging
Design your messaging around your brand. Use professionally designed templates or our easy editor.
Unified Contact History
All the interactions your clients have with your messaging are passed into your CRM database so you can easily see which messages were delivered, received and opened.
Related resources
Related resources
Making sure your emails do not land in your customers’ spam folders is a battle that involves many players. Here’s a rundown of them and how they impact email deliverability.
The stats you look at — and the way you interpret them — could be steering you wrong. Here’s what most email service providers won’t tell you.
Learn what you can do to improve email deliverability for your business, and get the most out of your email marketing campaigns with our free guide: Email Delivery Handbook.
Ontraport combines email marketing automation, integrated contact management, and industry-leading delivery rates into one marketing automation platform.
Frequently Asked Questions
Frequently Asked Questions
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.:
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
Email delivery is about successfully getting your emails to the receiving server without bouncing. It’s easily confused with email deliverability, which is about getting your emails into your recipients’ inboxes rather than their spam folders. You can have good email delivery if your messages are being delivered to leads and customers, but still have bad deliverability if they’re landing in the spam folder instead of the inbox.
So if your email platform is showing a 99%+ delivery rate, but you’re noticing that a chunk of your emails still aren’t hitting the inbox, it may be time to revamp your deliverability by following these best practices.
To improve email deliverability, you have to know what inbox providers — like Gmail, Yahoo and Microsoft — look at to determine whether or not your mail should be delivered to the inbox or the spam folder. These inbox providers look at five things that combine to form what’s called your reputation chain:
- 1. Email content and promoted domains
- 2. Historic engagement metrics
- 3. Send-from address
- 4. Return Path and authentication
- 5. IP address
If you follow email marketing deliverability best practices, you should find yourself consistently hitting the inbox and avoiding spam. Check out this article to learn more about specific strategies that can boost your delivery rates.
Ontraport’s robust set of email marketing features make it easy to send the right messages at the right times and deliver a more personalized experience. Since your email marketing will be synced up to your automations and CRM, you’ll be able to trigger follow-up messages based on any kind of activity: clicks, form fill-outs, page visits and more. Plus, you can use UTMs, split testing and advanced reporting to see how your emails are performing.
Ontraport also comes with lots of deliverability resources to help your emails land in your customers’ inboxes. We have 15 years of email delivery experience, along with an in-house postmaster team that can give you one-on-one support with any issues that arise. Plus, you’ll have access to features that give you control over your email reputation, like a custom domain and private IP address. All these tools and resources combine to make Ontraport one of the best email marketing platforms on the market.
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
Email is one of the most valuable channels for staying in touch with customers and leads. With an email automation tool, you’ll be able to keep up with all the messages you send on a regular basis and never worry about dropping the ball on your customers. It’ll make it easier for you to share a newsletter, follow up with leads, close deals, welcome new customers and more, without keeping up with everything manually.
And, because Ontraport’s email marketing tools are built in with your sales, marketing and CRM systems, you’ll have all the data you need to market to each lead and customer’s unique wants and needs.
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