Marketing Automation
settings
Start Free Trial
play_circle_filled
See Ontraport in Action
Deal closed Deal closed
Scroll to learn more about Marketing Automation
Want to save time? Learn how Ontraport can help you with:
settings
Automation
settings
Funnels
settings
Journeys
Deal closed Deal closed
Marketing Automation

settings
Start Free Trial
play_circle_filled
Automation
Ontraport's marketing automation software
Create fully integrated campaigns that guide your leads and customers through a seamless journey with your brand. Using powerful marketing automation to route your contacts based on their behaviors and preferences, you can generate optimal results while maintaining personal relationships.
One more cup One more cup

Free yourself from day-to-day marketing tasks and customer follow-up by automating your entire marketing journey, ensuring all your leads and customers receive the right message at the right time.

Automate any part of your customer lifecycle — from lead nurturing to post-purchase follow-up and referral generation — to give your leads and customers seamless and cohesive experiences that drive results.
Contacts Contacts
Send an email Send an email
Create campaigns quickly using our pre-built templates covering the most common funnels, or easily build your own from scratch using our simple "What Happens Next" logic.
Reschedule Tasks Reschedule Tasks
Funnels
Unify your campaign outreach for seamless experiences
With the unrivaled ability to incorporate each of your online and offline assets into one campaign map, Ontraport allows you to fully coordinate your entire customer experience.
Change tags Change tags
A funnel A funnel
Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
Drag and drop tasks Drag and drop tasks
Lead your customers back and forth between your online and offline assets for an assuredly uninterrupted flow within your campaign and a seamless experience on their end.
Talking illustration Talking illustration
Be rest assured that your CRM, ecommerce and other systems are keeping your contacts, payments and other data organized and managed behind-the-scenes of your campaign.
Journey
Create personalized customer journeys that respond to your contact's behavior
Provide your contacts with the right messaging at the right time to address their interests, demographics and challenges to strengthen relationships as you nurture them from leads to customers to raving fans.
SMS messaging SMS messaging
Dog and campaigns Dog and campaigns
Steer your contacts to the sensical next point in their journey using the “Go-To” element, and further refine their paths to create flexible customer journeys dictated by their behavior as they experience your campaign.
Deliver hyper-targeted follow-up to match your contacts’ interests and desires using restrictions and customized settings at all touch points throughout your campaign.
Meal prep, wow Meal prep, wow
Submit forms Submit forms

Use customizable, unlimited campaign goals — going beyond basic goals like making a purchase or opting into a form — allowing limitless possibilities for customized automation paths.

Turn your business on with Ontraport
settings
Start Free Trial
Free 14-day Trial • No Credit Card Required • Award-Winning Support
arrow_drop_down_circle
Divider Text
Frequently Asked Questions:
Marketing Automation
How does Ontraport compare to other marketing automation software?
One of the biggest differentiators between Ontraport’s marketing automation software and other tools is that the automation is seamlessly connected to every other aspect of your marketing efforts. The emails you send to leads and customers, the landing pages you use to showcase your products and services, the ecommerce functionality for selling online, and your CRM that houses all your leads’ information are all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create sophisticated, personalized marketing that spurs business growth. 

Check out side-by-side software comparisons between Ontraport and competing software for more details about how Ontraport stacks up and determine which is right for you.
What are some examples of using marketing automation software in a small business?
Marketing automation software can be used throughout the customer lifecycle to attract, convert and retain leads and customers.

It’s commonly used for targeted lead nurturing, cold lead re-engagement and retargeting, all of which aim to improve your sales results. Those who promote webinars to sell their products or host membership sites also benefit from the personalized customer experiences automation allows. Marketing automation is also powerful later in the lifecycle for automated customer onboarding, holiday and birthday promotions, referral campaigns and more.
How does marketing automation work?
Marketing automation is essentially the engine that powers all the interactions between you and your customers online. For any action a customer takes, such as a visit to a landing page or the opening of an email, you can set up an automatic and related reaction to take place to maintain a personalized experience for each customer, at scale. 

At its core, marketing automation is a sophisticated form of if/then logic. When you create a marketing automation campaign, you control what you want to happen based on all the possible scenarios, and the automation platform takes it from there. 

This allows you to send customers down dynamic, unique paths that give them the right messages at the right time as you attract them to your brand, convert them into customers, deliver your products and services, and seek repeat purchases and referrals.
What are some examples of businesses that have succeeded using marketing automation?
View our success stories to hear first-hand from business owners who’ve grown their business using Ontraport Whether you’re a speaker or coach, author or blogger, consumer service provider or B2B service provider, you can use marketing automation to attract, convert and retain customers.
Need more time?
Browse our free business resources:
The Complete Guide to Marketing Automation
Discover the ins and outs of creating targeted, automatable marketing systems that generate powerful marketing results with this in-depth marketing blueprint.
Marketing Automation on the Blog
Check out our in-depth blog articles for strategic insights and best practices for implementing marketing automation in your business.
arrow_forward
Start Reading
Put Marketing Automation to Use: Birthday and Holiday Promotions
Increase revenue and fortify customer relationships with personalized marketing.
arrow_forward
Learn More
settings
Request a Platform Tour
Turn your business on with Ontraport.
settings
Terms & Conditions  |  Legal  |  Privacy Policy  |  Service Status
Ontraport Software
arrow_forward
Overview
arrow_forward
Pricing
Support & Resources
arrow_forward
Support Center
arrow_forward
Blog
arrow_forward
Postmaster Team
Developers & Partners
arrow_forward
Integrations
arrow_forward
API
arrow_forward
Partner with Ontraport
More from Ontraport
arrow_forward
About Us
arrow_forward
Press
arrow_forward
Careers
Turn your business on with Ontraport.
settings
Terms & Conditions
settings
Legal
settings
Privacy Policy
settings
Service Status
[bot_catcher]