As a growing business, you just want to get your name out there, attract more leads and convert more customers. You want your business to thrive and succeed while serving as many people as possible with your product or service — but being successful in the marketing world is no easy feat.
With so many different marketing channels available, choosing where to begin can be intimidating. This alone stops many small business owners in their tracks. Instead of launching a complete marketing campaign, it seems easier to just fire one-off messages to your audience with emails, direct mail or advertising.
However, you know that you can’t achieve the success you’ve been looking for if you don’t attempt a fully formed marketing campaign strategy.