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How to create a marketing campaign strategy that attracts leads and customers

Take the first steps toward growing your business with ROI-driven digital marketing.

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Get the guide

How to create a marketing campaign strategy that attracts leads and customers

Take the first steps toward growing your business with ROI-driven digital marketing.

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Get the guide

As a growing business, you just want to get your name out there, attract more leads and convert more customers. You want your business to thrive and succeed while serving as many people as possible with your product or service — but being successful in the marketing world is no easy feat.

With so many different marketing channels available, choosing where to begin can be intimidating. This alone stops many small business owners in their tracks. Instead of launching a complete marketing campaign, it seems easier to just fire one-off messages to your audience with emails, direct mail or advertising.

However, you know that you can’t achieve the success you’ve been looking for if you don’t attempt a fully formed marketing campaign strategy.

“Not knowing how to track your campaign’s performance so that you can get a sense of what’s working and what’s not can can lead to the failure of any campaign.

You might also be worried about using your time and money wisely. Not knowing how to create or execute a marketing campaign strategy can lead to wasting both of those precious resources.

Perhaps you’ve launched a marketing campaign in the past, and it didn’t achieve the results you were looking for because you weren’t able to track it and optimize properly. Not knowing how to track your campaign’s performance so that you can get a sense of what’s working and what’s not can can lead to the failure of any campaign. Without the right tracking, all you can do is guess which lead source is directly responsible for the most sales.

At this point, you may start to ask yourself: “What am I missing?

Ready for a cohesive marketing campaign strategy?

Learn how to develop an ROI-driven digital marketing strategy that will bring in more leads and customers.

arrow_forward
Get the guide

Ready for a cohesive marketing campaign strategy?

Learn how to develop an ROI-driven digital marketing strategy that will bring in more leads and customers.

Millions of others are asking the same questions.

A simple Google search for “how to run a successful marketing campaign” generates over 74 million search results.

It’s no surprise that entrepreneurs are asking the same question. Many marketers seem unclear about what makes a successful marketing campaign strategy, how to come up with one and how to evaluate its effectiveness.

According to Semrush, more than half of business owners believe their content marketing strategies are performing well but only 11% rate them as “Excellent.” In the same report, marketers cited some of their top marketing challenges: creating content that attracts more web traffic and quality leads, proving the ROI of their marketing strategy and hiring staff with specialized marketing expertise.

“Many marketers seem unclear about what makes a successful marketing campaign strategy, how to come up with one and how to evaluate its effectiveness

There’s a solution to your marketing woes, and it’s as easy as clearly defining your strategy

Having a concise, comprehensive marketing strategy suited to your specific business needs is the difference between success and failure in the online marketing world. It serves as a flexible road map that allows you to adapt to changes in the marketplace. It provides you with clear, attainable goals to strive for and concrete methods for achieving them.

Going back to the beginning and starting with the basics is a process many overlook. It’s easy to get so hyped up on your product or launch that you forget to start from step one but, without it, you can be left grasping at straws, not knowing what is working, what isn’t working, and what to do to fix it.


Having a marketing strategy makes a difference

Marketing is composed of many moving parts. A proper service marketing strategy allows these different parts to work cohesively to achieve the desired results as efficiently as possible.

Data further proves that strategy is the difference between success and failure. Recent stats from the Content Marketing Institute report that while 73% of B2C marketers have a content marketing strategy in place, only 42% have it documented.

Those who don’t have it documented are losing potential revenue without knowing it. Having a documented strategy allows you to track and confirm that the efforts you are making are having an actual impact on profits. Those who don’t have a marketing campaign strategy will simply fail more often than not. As the Marketing Campaign Strategy Worksheet puts it, “Without a clear, well-defined strategy that is narrowly focused around the right audience and the right message to promote your business, there’s a lot that can go wrong with a campaign.”

Plenty of entrepreneurs and marketers start out thinking they have a strategy when, in fact, they only have a tactic or goal. Focusing on one goal or one particular tactic is not as effective as working on the strategy as a whole. According to John Jantsch of Duct Tape Marketing, “To become the market leader is not a strategy – it’s an objective. To serve our customers with honor and dignity is not a strategy – it’s mission. To double the number of new customers is not a strategy – it’s a goal. Goals and missions and objectives are nice, but how you plan to achieve them – otherwise known as strategy… is the surest route to victory.”

Still on the fence about utilizing a ROI-driven digital marketing strategy?

Strategy is the secret to unlocking the marketing campaign you’ve been dreaming of. With a clearly defined marketing strategy, you will get:

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A top view look at your business’s tactics and goals so you can maximize every opportunity to increase leads
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A clear view of the points-of-conversation so you can increase sales
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Through the research and development of your strategy, a demographical and behavioral breakdown of your target audience so you reach the highest quality leads possible
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A roadmap designed specifically for your business to decrease costs and increase profits leading to a boost in ROI
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Confidence in your marketing efforts so you can reduce the risk of wasting time or money on an ineffective campaign
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Clarity on how to continue creating successful marketing campaigns so your business experiences lasting growth across the board

If you want to finally start and run your marketing campaigns the right way, check out this free strategy worksheet we created containing the information needed to succeed.

Still on the fence about utilizing a ROI-driven digital marketing strategy?

Strategy is the secret to unlocking the marketing campaign you’ve been dreaming of. With a clearly defined marketing campaign strategy, you will get:

check_circle

A top view look at your business’s tactics and goals so you can maximize every opportunity to increase leads

check_circle

A clear view of the points-of-conversation so you can increase sales

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Decide which assets to prioritize so you can appropriately budget time for each one and plan your launch date accordingly

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Figure out the order of operations in completing each component of an asset to eliminate confusion and rework for your team

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Confidence in your marketing efforts so you can reduce the risk of wasting time or money on an ineffective campaign

check_circle

Clarity on how to continue creating successful marketing campaigns so your business experiences lasting growth across the board

If you want to finally start and run your marketing campaigns the right way, check out this free strategy worksheet we created containing the information needed to succeed.

Ready for a cohesive marketing campaign strategy?

Learn how to develop an ROI-driven digital marketing strategy that will bring in more leads and customers.
settings
settings
settings
Get the guide

Ready for a cohesive marketing campaign strategy?

Learn how to develop an ROI-driven digital marketing strategy that will bring in more leads and customers.
settings
settings

Frequently Asked Questions

What is marketing automation and why is it so important?

Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.

When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.

What is a digital marketing funnel?

Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy; however, most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.

With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump contacts to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.


Why is it important to have a marketing campaign strategy?

Without a solid strategy, it’s hard to build and execute marketing campaigns that get results and support your big-picture goals. It’s like throwing spaghetti at a wall and seeing what sticks.

When you have a clear and consistent strategy behind all your marketing decisions, you’ll be able to get stronger results with less work. You’ll get more out of your marketing budget, because you’ll be spending it on ads and messaging that are more effective. Plus, you’ll have better insight about how your campaigns are performing and where you might be able to optimize. All these factors play a major role in getting connected with right-match leads and turning more of them into customers.

As you continue to research, download our Marketing Campaign Strategy Worksheet! It has everything you need to build strong campaigns and set yourself up for success.

How can Ontraport support my ROI-driven digital marketing strategy?

Ontraport has the ability to collect and use more data about your customers’ trends, wants, needs and behaviors than most other marketing platforms. Plus, it comes with detailed analytics tools, including real-time performance stats for live automations and trend charts to understand your results over time. With that data, you’ll be able to eliminate guesswork in your marketing strategy, understand your audience and optimize your strategies for a higher ROI.

I’m not sure how to create a marketing campaign in Ontraport. What do I do first?

Ontraport makes it easy to get started with building your marketing campaigns. In fact, we have an entire library of done-for-you systems — all you need to do is fill in the blanks and launch!

We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
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