As a business owner, building strong relationships with customers and leads is a must if you plan on retaining repeat customers. But as your business grows, you might be finding that your once-manageable list of loyal customers isn’t so easy to reach anymore and your sales process is suffering as a result.
You take pride in your business’s ability to offer an authentic customer experience, but individually reaching out to contacts on your list is no longer an option at your stage of growth. You’re trying to figure out how you can keep your loyal customers from receiving irrelevant offers and emails, but that kind of personalization is time consuming. With a growing contact list, you need to be able to streamline your sales cycle so that you can continue interacting with customers authentically, and do so at scale. All business owners reach a point at which they need to balance growth with sales strategies that still feel genuine and personalized for their audience and customers. If you’re feeling like you’ve reached the point in your business when the human element is beginning to get in the way of scaling your processes, you’re actually in an exciting place.