To compete in today's crowded marketplace, many entrepreneurs are employing aggressive marketing tactics and investing time and money into mastering countless new platforms and mediums, from display ads to social media to SEO.
Among the list of important new marketing trends and technology is SMS marketing — sending texts with targeted marketing messages directly to your contacts’ smartphones.
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Give your business a boost with SMS marketing campaigns
“...many entrepreneurs are employing aggressive marketing tactics and investing time and money into mastering countless new platforms and mediums...”
Mastering a new marketing medium can be challenging for small businesses
While learning a new campaign can feel challenging, the juice really is worth the squeeze.
You don't want to spend a bunch of money or bother your customers with too many marketing messages, but if your leads and customers love your brand, sending them alerts about special deals or exclusive content will make them appreciate you even more. Plus, sending them marketing messages on their smartphone — the gadget their eyes are glued to constantly — will keep you at the forefront of their minds. You’ve fought hard for the leads you have; now it’s a matter of retaining them with engaging messages spread out over time.
SMS marketing is worth extending beyond your same old, familiar marketing channels. You’ll be able to reach way more people — more than 80% of the world’s population owns a smartphone, up from 49% in 2016.
Still, SMS marketing is a medium a lot of small businesses simply aren't taking advantage of.
Ready to get started with an SMS marketing campaign?
Learn how to use text messages to grow your business.
Ready to get started with an SMS marketing campaign?
Learn how to use text messages to grow your business.
There’s untapped potential in SMS marketing
A common myth that many small business owners believe is that branching out into multiple marketing mediums means spreading themselves thin. There’s a lot of misinformation circulating about SMS marketing regarding its demographic and contextual limitations, but it represents a substantial whitespace in marketing in which few small businesses have claimed a stake. In fact, only 39% of businesses are using SMS marketing campaigns in their strategies.
“There’s a lot of misinformation circulating about SMS marketing regarding its demographic and contextual limitations, but it represents a substantial whitespace in marketing...”
SMS marketing campaigns are a must
Here’s some news you’ll like — it’s actually incredibly easy to launch an SMS campaign as well as integrate SMS into your existing marketing campaigns. It all comes down to knowing your audience and sending the right content to the right people at the right times. With the affordability and versatility of today’s marketing automation software, peppering SMS into your existing campaigns requires almost zero extra effort, and mobile marketing is actually eagerly sought out by consumers.
A 2019 survey by RetailMeNot reports that 65% of shoppers prefer to receive coupons on their phones. Of those surveyed, 53% would rather look up discounts and offers on their phones, rather than ask a store associate.
People carry their cell phones everywhere they go and check them dozens of times a day, so if you use SMS to reach them, you’re targeting them exactly where they prefer it. You can use text messages for appointment reminders, birthday and holiday greetings, exclusive discounts, customer service or even to interact with customers at a live event.
Here’s why SMS marketing is one of the fastest ways to your customers' hearts
According to SMS Comparison, roughly 95% of SMS messages are read within three minutes of receiving them. Smartphones have become an extension of the body, and owners are extremely attached to their devices. Brands would be wise to use this medium to contact today’s text-savvy consumers, especially when offering them special deals or other valuable information.
Companies such as Express and Chipotle have found great success in giving customers the ability to opt in to their SMS contact list for discounts and promotions. The engagement rate offered by SMS is much greater than email marketing, — 98% of SMS messages get opened, compared to only 20% of emails.
Not Convinced?
Here are six more benefits of using opt-in text message marketing:
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SMS messages give your customers a notification sound or vibration so you can get their attention instantly and get your message seen.
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Offers and coupons in SMS messages are far more likely to be redeemed by customers so you can spur more customers than ever before to participate in your next special promotion.
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There are no barriers or spam filters to worry about when sending SMS messages so you can be confident that every message you send is reaching your customer right away.
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SMS marketing campaigns are a low-hassle way for users to share their contact info so you can connect with as many potential customers as possible at your next live event or speaking opportunity.
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Most SMS messages are read immediately so you can run campaigns in real-time and encourage customers to take action now.
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SMS isn’t limited to recipients of just one or two demographics; it encompasses them all.
If you want to find out more about how you can start using SMS to get those smartphone-loving customers more engaged than ever, check out SMS Marketing Demystified.
Not Convinced?
Here are six more benefits of using opt-in text message marketing:
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SMS messages give your customers a notification sound or vibration so you can get their attention instantly and get your message seen.
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Offers and coupons in SMS messages are far more likely to be redeemed by customers so you can spur more customers than ever before to participate in your next special promotion.
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There are no barriers or spam filters to worry about when sending SMS messages so you can be confident that every message you send is reaching your customer right away.
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SMS marketing campaigns are a low-hassle way for users to share their contact info so you can connect with as many potential customers as possible at your next live event or speaking opportunity.
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Most SMS messages are read immediately so you can run campaigns in real-time and encourage customers to take action now.
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SMS isn’t limited to recipients of just one or two demographics; it encompasses them all.
If you want to find out more about how you can start using SMS to get those smartphone-loving customers more engaged than ever, check out SMS Marketing Demystified.
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy; however, most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump contacts to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump contacts to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
How do I know if Ontraport is the best marketing automation software for me?
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
What are the benefits of bulk SMS marketing?
There are lots of reasons to send SMS messages to your leads and customers, but one of the most compelling is their sky-high open rates. Research shows that 95% of SMS messages are read within three minutes of being received — which means you can run campaigns and encourage leads and customers to take action in real time. Plus, leads and customers are far more likely to redeem your coupons and offers if they’re sent via SMS messages, which makes bulk SMS marketing an ideal strategy for boosting engagement.
When should I use opt-in text message marketing?
The best time to take advantage of opt-in SMS marketing is at live events — or any time you’re on-the-go. SMS opt-ins are a great opportunity to collect contact info and connect with as many customers as possible at your next live event or meeting. The best part is, it’s hassle-free for both you and your audience.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
What’s an easy SMS marketing campaign to start with?
Birthday and holiday promotions are a great place to start for your first SMS campaign. With Ontraport, it’s easy to build campaigns that automatically send a coupon or special offer via SMS or email to celebrate your leads’ and customers’ birthdays — or any other special occasion.
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