Guides

ONTRAPORT guides offer the latest best practices, worksheets, and step-by-step instructions.

Road Map: Turn Your One-to-One Business Into a One-to-Many Business With a Membership Site

Road Map: Turn Your One-to-One Business Into a One-to-Many Business With a Membership Site

Find out the strategies successful businesses use to take their one-to-one expertise to the masses by introducing a one-to-many strategy.

Marketing Campaign Strategy Worksheet

Marketing Campaign Strategy Worksheet

Find out how to strategize and frame successful marketing campaigns specific to your audience and your business.

UTM Link Planning Worksheet

UTM Link Planning Worksheet

Learn how to create UTM links that will show you exactly where your leads are coming from.

The Landing Page Optimization Checklist

The Landing Page Optimization Checklist

Optimize your landing pages to increase your sales revenue.

The Step-By-Step Guide to the Customer Lifecycle

The Step-By-Step Guide to the Customer Lifecycle

Build effective relationships with customers at every stage.

Email Delivery Checklist

Email Delivery Checklist

Find out how to increase the chances of your emails getting opened and read.

What To Split Test

What To Split Test

Make the most of your marketing dollar by running easy split tests in your lead or customer funnel.

The Entrepreneurs Guide to Small Business Software

The Entrepreneurs Guide to Small Business Software

Prepare yourself with insight on what your software needs are and what the most popular vendors have to offer.

The Membership Site Conversion and Retention Checklist

The Membership Site Conversion and Retention Checklist

There’s an art and science behind creating pages that convert.

Science of Selling Online

Science of Selling Online

Leverage basic principles of psychology to create a high-converting ecommerce website.

Systemize Your Business

Systemize Your Business

How to unleash incredible growth in your business.

Membership Sites 101

Membership Sites 101

Learn how to use a membership site to create passive income.

SMS Marketing Demystified

SMS Marketing Demystified

Your new marketing secret weapon.

The Entrepreneur’s Guide to Landing Page Optimization

The Entrepreneur’s Guide to Landing Page Optimization

What you need to know to boost conversions.

How to Craft the Perfect Email

How to Craft the Perfect Email

Find out how to create emails that your contacts are excited to receive.

Boost Marketing ROI With Data Driven Split Testing

Boost Marketing ROI With Data Driven Split Testing

Optimize your marketing strategy and boost ROI.

The Ultimate Product Launch Guide

The Ultimate Product Launch Guide

Conduct a highly profitable product launch with no stone left unturned.

Segmenting Your Customer Base

Segmenting Your Customer Base

Learn how to divide your prospects into specific segments based on their interests, behaviors, demographics and more.

Automated Marketing and Sales Follow-Up Made Easy

Automated Marketing and Sales Follow-Up Made Easy

Create an amazing follow-up process.

The Marketer’s Email Delivery Handbook

The Marketer’s Email Delivery Handbook

Ensure your emails reach your customers and not the spam box.