Does your sales follow-up process feel hard to manage?

As a hardworking business owner, you and your team have dedicated countless hours to attracting new customers and getting the word out there through your marketing channels.

Once you’ve generated leads, you need to begin the time-consuming process of following up with each one. You know how valuable each prospect is, and you work hard to try to reach out to every potential client, but you often feel swamped by the sheer number of emails your follow-up entails.

No matter how much you’ve tried to simplify the process of manually following up with your leads, it still feels like you’re constantly trying to piece together a system that doesn’t quite yield the results you’ve expected. So how are you supposed to keep track of every customer that enters your sales cycle?

The truth is, you can’t keep track of everyone — and you shouldn’t have to. It’s hard to manage a manual process and will only become more difficult as your business grows.

Start converting more leads with a fast and reliable sales process

Considering that it takes about five follow-up messages to close a sale, it’s not surprising that manual follow-up quickly becomes tiresome. Not only do you have to actually remember to follow up with each lead throughout the length of your sales cycle, but you also have to record all of your interactions, such as how many times you’ve already followed up and what the outcomes were for each interaction.

In today’s fast-moving market, using such an old-school follow-up process isn’t simply too slow. With the amount of businesses vying for consumers’ attention each day, it’s crucial that you have a system that not only ensures that the follow-up happens, but that it’s almost instantaneous. Research shows that you’re nine times more likely to convert a lead if you follow up within five minutes of their first inquiry. Not only that, but 25-50% of sales go to the vendor who responds first, so a timely follow-up is crucial to stay competitive.

As a business owner, what you need is a process that you can rely on — one that ensures that no lead gets left behind. With an automated system, you’ll never have to worry about losing leads due to slow, inconsistent follow-up because there won’t be any human error. An automated system starts working as soon as a new lead enters your sales funnel so your leads always get the quickest response.

According to Automated Marketing and Sales Follow-up Made Easy, “Automation doesn’t sleep, forget or take breaks. If someone opts in to an ebook in the middle of the night, your delivery sequence isn’t in the middle of its REM cycle — it’s making sure there’s a copy of your ebook delivered to that new lead’s inbox within minutes.”

How does automation affect your customer relationships?

You might be hesitant to use automation in your sales process because you fear it will remove the human element that customers desire, but leaving the majority of follow-up to automation doesn’t have to mean losing the opportunity to deliver an individualized experience.

On the contrary, it actually allows you to build closer relationships with your prospects. When you have a system that works based on your customers’ behavioral patterns in your sales cycle, you can tailor your follow-up to send the right content at the right time, thereby creating more opportunities for personalized experiences.

You don’t have to work around the clock to deliver excellent customer service. You can actually do less work and deliver even greater results by giving your customers what they want, when they want it.

Make the switch to an automated follow-up system

You need a process that costs less time and effort — one that you can be confident will move your business forward, rather than hold you back. You no longer have to struggle with time consuming follow-up, while also trying to juggle all of the other tasks required to keep your business growing. With the right software, you can automate and streamline most of this process.

All you have to do is set up your process one time to kickstart the most reliable and seamless follow-up that propels your business growth. Using a sophisticated system allows you to see the bigger picture, to see where your leads are in your sales cycle. This can help you determine if your sales and marketing efforts are effective.

Your business is bound to see positive results

Many business owners have wrestled with a faulty process and have found that using an automated system is the only way to handle the repetitive tasks that are involved in client follow-up.

Christo Hall, co-founder of Basic Bananas, explains why he prefers using an automated follow-up process: “Personally I prefer to spend my time surfing than chasing loose ends and cluttering my mind wondering about whether people have been followed up with and are looked after, so I let our automation friend Ontraport do the follow-up. Unlike a human, it never drops the ball.”

By switching to an automated follow-up system, business owners are not only able to simplify their personal and business life, but they make a bigger impact on their customers through every targeted and calculated interaction.

Start making a bigger impact on your bottom line

With an automated follow-up process, you’ll be able to:

  • Deliver relevant, timely messages to highly targeted audiences so you can build closer, long-term relationships with clients
  • Provide consistent and pleasant experiences with a system that works around the clock so that you don’t have to
  • Deliver personalized experiences and give your customers what they want so you can increase your overall conversion rate
  • Increase revenue by nurturing leads with consistent follow-up that builds trust so you have more repeat clients
  • Systemize and automate your processes so you can scale your marketing and sales teams
  • Let the automation do the repetitive work for you so that you can save time to focus on what matters most

Ready to revolutionize your business with an automated follow-up system? Check out our free guide, Automated Marketing and Sales Follow-up Made Easy.

About Lindsay Kent
Lindsay is a graduate of California Polytechnic State University, San Luis Obispo, and holds a degree in Journalism with a concentration in Public Relations and minors in Spanish and Integrated Marketing Communications. After working with several small businesses, Lindsay moved to sunny Santa Barbara to become Ontraport’s Content Manager.