Ontraport’s automation suite allows you to create automations for any aspect of your customer lifecycle, such as attracting and following up with leads, capturing online sales and delivering your product, and generating referrals. Marketing automation happens in automation maps, which are flowchart-like depictions of your customers’ journeys. You can create maps from scratch or tailor a prebuilt map to your needs. After you launch your automation, view your results in real time right on your map.