Launching a new product involves more than just a few emails and an order form. In fact, there are several crucial behind-the-scenes stages that come before you can successfully launch your product to the world. Fortunately, creating pre-launch buzz and organizing your team into action doesn’t have to be difficult.
In The Guide to Product Launches, you’ll get a step-by-step checklist to make your next launch reach its full potential.
Insight into the steps involved in ensuring your product’s success, such as market research and pricing strategies
Insider tips on creating engaging, relevant content to get your audience excited and educated prior to your launch
Eight basic launch commandments to guide you through each step of the process
A downloadable checklist so that you can keep track of your progress throughout the process
Tips for following up with your customers post launch to maximize sales
Best practices for tracking your launch’s success so you can fix your weaknesses and repeat your strengths
Launching a new product involves more than just a few emails and an order form. In fact, there are several crucial behind-the-scenes stages that come before you can successfully launch your product to the world. Fortunately, creating pre-launch buzz and organizing your team into action doesn’t have to be difficult.
In The Guide to Product Launches, you’ll get a step-by-step checklist to make your next launch reach its full potential.
Insight into the steps involved in ensuring your product’s success, such as market research and pricing strategies
Insider tips on creating engaging, relevant content to get your audience excited and educated prior to your launch
Eight basic launch commandments to guide you through each step of the process
A downloadable checklist so that you can keep track of your progress throughout the process
Tips for following up with your customers post launch to maximize sales
Best practices for tracking your launch’s success so you can fix your weaknesses and repeat your strengths
"People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan."
- Dave Ramsey, The Dave Ramsey Show
Frequently Asked Questions
Is Ontraport the best ecommerce platform for small businesses?
Yes — Ontraport is a great choice if you’re looking to grow your small business! It comes with everything you’ll need to sell online and scale: order pages and forms, payments, upsells, tracking and more.
While other ecommerce tools on the market may seem more affordable, many of them require additional integrations for your marketing, customer relationship database, sales pipeline, internal workflows and other must-have features… and those price tags add up fast. With Ontraport, you get everything under one roof and will never end up with a price tag that’s disproportionate to your business size.
While other ecommerce tools on the market may seem more affordable, many of them require additional integrations for your marketing, customer relationship database, sales pipeline, internal workflows and other must-have features… and those price tags add up fast. With Ontraport, you get everything under one roof and will never end up with a price tag that’s disproportionate to your business size.
I want to start selling online. What features should I look for in online payment platforms?
If you’re planning to take payments online for your product or service, you’ll need a platform that can process those payments and offer a smooth purchase experience for customers. Here are a few features you should keep an eye out for as you shop:
- Order forms: Can you accept payments, offer subscription plans and integrate a payment gateway?
- Offline transactions: Can you manually charge credit cards for purchases that didn’t occur on your website?
- Complex offers: Can you manage subscriptions, free or paid trials, payment plans or any other offers you dream up in the future?
- Upsells and order bumps: Can you boost average order values by letting customers add to their purchases during checkout?
- Decline recovery: Can you automatically follow up and save the sale when a customer’s card is declined?
- Customer center: Can you create your own branded online portal for customer self-service?
- Referral tracking: Can you track referrals and reward your partners for spreading the word about your business?
Ontraport is one of the best ecommerce platforms you can choose, because it gives you all the features above and more — all under the same roof as your marketing, sales and customer database.
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