As beneficial and profitable as a successful membership site can be, owning one can sometimes feel like a juggling act.
You’re continually working on attracting new members, keeping your online community happy, and preventing at-risk members from abandoning. All of these responsibilities might feel overwhelming, particularly if you’re doing everything yourself. You’ve heard stories of the best membership site owners taking three-month vacations while profiting from their site’s recurring revenue stream, but you haven’t yet reached a point where you can do this yourself.
To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge. In fact, over 80% of customers cancel their membership site subscription within the first two years. There’s a reason why membership site churn rates are so high.