As a hardworking business owner, you and your sales team have dedicated countless hours to attracting new customers and getting the word out there through your marketing channels.
You’ve generated dozens of leads, and now it’s time to begin the time-consuming process of following up with each one. You know how valuable each prospect is, and you work hard to try to reach out to every potential client, but you often feel swamped by the sheer number of sales emails your follow-up entails.
No matter how much you’ve tried to simplify the process of manually following up with your leads, it still feels like you’re constantly trying to piece together a system that doesn’t quite yield the results you’ve expected. So how are you supposed to keep track of every customer that enters your sales cycle?
The truth is, you can’t keep track of everyone — and you shouldn’t have to. It’s hard to manage a manual process and will only become more difficult as your business grows.
Does your lead follow-up process feel hard to manage?
Ready to close more sales?
Don’t let inconsistent lead follow up stunt your growth. Implement these lead follow up best practices to stay in touch automatically and close more sales.
Ready to close more sales?
Don’t let inconsistent lead follow up stunt your growth. Implement these lead follow up best practices to stay in touch automatically and close more sales.
Start converting more leads with a fast and reliable lead follow up system
Considering that it takes about five follow-up messages to close a sale, it’s not surprising that manual follow-up quickly becomes tiresome. Not only do you have to actually remember to follow up with each lead throughout the length of your sales cycle, but you also have to record all of your interactions, such as how many times you’ve already followed up and what the outcomes were for each interaction.
In today’s fast-moving market, using such an old-school follow-up process isn’t simply too slow. With the amount of businesses vying for consumers’ attention each day, it’s crucial that you have a system that not only ensures that the follow-up happens, but that it’s almost instantaneous. Research shows that you’re nine times more likely to convert a lead if you follow up within five minutes of their first inquiry. Not only that, but 25-50% of sales go to the vendor who responds first, so having an automated lead follow up system is crucial.
As a business owner, what you need is a process that you can rely on — one that ensures that no lead gets left behind. With an automated lead follow up system, you’ll never have to worry about losing leads due to slow, inconsistent follow-up because there won’t be any human error. An automated system starts working as soon as a new lead enters your sales funnel so your leads always get the quickest response.
According to Automated Marketing and Sales Follow-up Made Easy, “Automation doesn’t sleep, forget or take breaks. If someone opts in to an ebook in the middle of the night, your delivery sequence isn’t in the middle of its REM cycle — it’s making sure there’s a copy of your ebook delivered to that new lead’s inbox within minutes.”
How does automation affect your customer relationships?
You might be hesitant to use automation in your sales process because you fear it will remove the human element that customers desire, but leaving the majority of follow-up to automation doesn’t have to mean losing the opportunity to deliver an individualized experience.
On the contrary, it actually allows you to build closer relationships with your prospects. When you have a lead follow up system that works based on your customers' behavioral patterns in your sales cycle, you can tailor your follow-up to send the right content at the right time, thereby creating more opportunities for personalized experiences.
You don’t have to work around the clock to deliver excellent customer service. You can actually do less work and deliver even greater results by giving your customers what they want, when they want it.
Make the switch to an automated lead follow-up system
You need a process that costs less time and effort — one that you can be confident will move your business forward, rather than hold you back. You no longer have to struggle with time consuming follow-up, while also trying to juggle all of the other tasks required to keep your business growing. With the right software, you can automate and streamline most of this process.
All you have to do is set up your process one time to kickstart the most reliable and seamless follow-up that propels your business growth. Using a sophisticated system allows you to see the bigger picture, to see where your leads are in your sales cycle. This can help you determine if your sales and marketing efforts are effective.
Your business is bound to see positive results
Christo Hall, co-founder of Basic Bananas, explains why he prefers using an automated lead follow-up system: "Personally I prefer to spend my time surfing than chasing loose ends and cluttering my mind wondering about whether people have been followed up with and are looked after, so I let our automation friend Ontraport do the follow-up. Unlike a human, it never drops the ball."
By switching to an automated lead follow-up system, business owners are not only able to simplify their personal and business life, but they make a bigger impact on their customers through every targeted and calculated interaction.
Start making a bigger impact on your bottom line
By implementing lead follow up best practices you’ll be able to:
Deliver relevant, timely messages to highly targeted audiences so you can build closer, long-term relationships with clients
Provide consistent and pleasant experiences with a system that works around the clock so that you don’t have to
Deliver personalized experiences and give your customers what they want so you can increase your overall conversion rate
Increase revenue by nurturing leads with consistent follow-up that builds trust so you have more repeat clients
Systemize and automate your processes so you can scale your marketing and sales teams
Let the automation do the repetitive work for you so that you can save time to focus on what matters most
Ready to revolutionize your business with an automated lead follow-up system? Check out our free guide, Automated Marketing and Sales Follow-up Made Easy.
Start making a bigger impact on your bottom line
By implementing lead follow up best practices you’ll be able to:
Deliver relevant, timely messages to highly targeted audiences so you can build closer, long-term relationships with clients
Provide consistent and pleasant experiences with a system that works around the clock so that you don’t have to
Deliver personalized experiences and give your customers what they want so you can increase your overall conversion rate
Increase revenue by nurturing leads with consistent follow-up that builds trust so you have more repeat clients
Systemize and automate your processes so you can scale your marketing and sales teams
Let the automation do the repetitive work for you so that you can save time to focus on what matters most
Ready to revolutionize your business with an automated lead follow-up system? Check out our free guide, Automated Marketing and Sales Follow-up Made Easy.
Frequently Asked Questions
I’m new to sales process automation — what is it, and why is it such a big deal?
I want to get more conversions, but I’m busy. Does Ontraport have any done-for-you sales funnels?
My business is growing, and I want to keep my personal touch as I scale. Can I do that with Ontraport’s sales force automation system?
My business uses outbound lead generation to find customers. Can Ontraport help with that?
I want to use Ontraport to manage my B2B customer journey and B2B sales funnels. Will it have all the features I need?
I like the idea of done-for-you sales funnels, but what if I want my campaign to work differently than the template?
Turn your business on with Ontraport.