• Looking for an ActiveCampaign alternative? Get 3 free months of Ontraport to make the move easier. Book your call now!
  • Looking for an ActiveCampaign alternative? Get 3 free months of Ontraport to make the move easier. Book your call now!
  • Looking for an ActiveCampaign alternative? Get 3 free months of Ontraport to make the move easier. Book your call now!
Software comparison
 Ontraport vs. ActiveCampaign 
Here’s a summary of Ontraport and ActiveCampaign pros and cons so you can decide which platform is right for you.
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Side-by-side screenshots of the Ontraport app, and ActiveCampaign Side-by-side screenshots of the Ontraport app, and ActiveCampaign
Software comparison
 Ontraport vs. ActiveCampaign 
Here’s a summary of Ontraport and ActiveCampaign pros and cons so you can decide which platform is right for you.
Side-by-side screenshots of the Ontraport app, and ActiveCampaign Side-by-side screenshots of the Ontraport app, and ActiveCampaign
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 Compare customer reviews 
     Support rating:
Ontraport
ActiveCampaign
     Likelihood to recommend:
Ontraport
 ActiveCampaign 
     Overall customer rating:
Ontraport
 
 ActiveCampaign 
   Support rating:
   
Ontraport
ActiveCampaign
   Likelihood to recommend:
Ontraport
ActiveCampaign
   Overall customer rating:
 Ontraport
ActiveCampaign
Ontraport vs. ActiveCampaign feature comparison
Curious how Ontraport stacks up as an ActiveCampaign alternative?
Talk with our team to find the Ontraport account level that meets your needs.

In the meantime, here’s a quick rundown:
Key Features
Ontraport
ActiveCampaign
Flexible data management
Online payments
Dynamic CMS
Pipeline management
Calendar and email sync
Yes, limited
Automation builder
Email marketing
SMS text messaging
Marketing tracking
Partner programs
Page builder
Membership sites
Let’s take a look at the top differences:
Three happy Ontraport users Three happy Ontraport users
A software provider you can trust

With Ontraport, you’ll always hear directly and transparently about changes to our platform, pricing or services that affect you and your business. And those changes are always decided with your needs in mind.

A screenshot of the messages collection and email builder in the Ontraport app A screenshot of the messages collection and email builder in the Ontraport app
Ontraport will never cap your email send volume

With Ontraport, you’ll always have the freedom to send as many emails as you need. You won’t need to throttle your sends, no matter how big your list grows. And you’ll have access to the foundational systems that get your emails delivered to the inbox — they’re not restricted only to higher plan levels. 

Several screenshots of features in the Ontraport app Several screenshots of features in the Ontraport app
Ontraport offers all the features you need now and as your business evolves

ActiveCampaign is primarily a CRM and marketing automation platform. You’ll need to integrate ActiveCampaign with numerous other software, such as an ecommerce platform, calendar tools, and a referral marketing system, to create a complete experience. And all those integrations tend to cause breakdowns that impact your customers and keep you from being able to manage everything efficiently.

Ontraport comes with everything you need to run your entire customer experience — all your marketing, sales, fulfillment and support happen in one place. You can start with the package that serves your needs now, and level up to add more features as you grow.

A screenshot of Ontraport's drag-and-drop landing page builder A screenshot of Ontraport's drag-and-drop landing page builder
Ontraport offers a broad feature set, without sacrificing depth

At first glance, ActiveCampaign’s email marketing, CRM and sales tools may look appealing — but if you’re looking for deep functionality within each feature, Ontraport is for you. We created each of our features with real businesses and their use cases in mind. You’ll have rich functionality to build highly targeted automations, sophisticated lead management pipelines, interactive website experiences and more. The bells and whistles are all there, whenever you need them.

An Ontraport Support representative assisting a client via screenshare and livechat An Ontraport Support representative assisting a client via screenshare and livechat
Ontraport gives you above-and-beyond technical support

Like many platforms, both ActiveCampaign and Ontraport offer live chat and ticket-based support. But Ontraport takes it a step further by also offering unlimited screen share calls so you can get even your most challenging questions answered efficiently. Our reps work alongside you, going above and beyond to not only answer your questions but provide you with related tips along the way to help you reach your goals.

Examples of a payment form built with the Ontraport app Examples of a payment form built with the Ontraport app
Ontraport makes it easy to launch online courses or a membership site

ActiveCampaign doesn’t offer membership capabilities so it’s not ideal if you plan to provide online courses or other password-protected experiences like client portals. With Ontraport, you can create, publish and host a complete site, plus seamlessly manage all your members and your related communications. You can even use our prebuilt systems and templates to get your whole site up and running quickly.

Examples of Membership Sites built with the Ontraport app Examples of Membership Sites built with the Ontraport app
Ontraport makes it easier to drive referrals

ActiveCampaign has what you need for attracting leads with traditional marketing, but it doesn’t offer out-of-the-box tools for getting new leads through referrals or partners, which can be critical since word-of-mouth typically outperforms marketing by a longshot.

Ontraport makes it easy for you to give your customers a referral code to share with friends and, for more extensive partner programs, has built-in features for managing commissions and tracking referrals. You can even use our prebuilt partner portal and start driving referrals immediately with minimal setup.

An image representing Ontraport's drag-and-drop card view pipeline feature An image representing Ontraport's drag-and-drop card view pipeline feature
Ontraport offers a robust CMS for interactive online experiences

Like most marketing platforms, both ActiveCampaign and Ontraport offer a landing page builder. However, Ontraport also offers a full Content Management System (CMS) so you can create interactive, personalized web experiences and apps, such as sites for your online courses, blogs and knowledge bases, client portals, directory sites and more. It’s all drag-and-drop easy.

Plus, your website in Ontraport is deeply connected to the rest of your sales and marketing process, making it easy to incorporate functionality such as appointment scheduling, forms for lead capture, payment processing and more.

Examples of an order page and sales form built with the Ontraport app Examples of an order page and sales form built with the Ontraport app
Ontraport handles your ecommerce without integrations

ActiveCampaign doesn’t come with any ecommerce functionality. With Ontraport, you can create order forms and process payments; offer order bumps, upsells and cross-sells to increase the total sale amount; and offer subscriptions, payment plans and unique payment structures to fit your business model.

Ready for 3 free months of Ontraport? 
Getting started is easy — just book a call with our team.
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What about pricing? Let’s compare.
The Ontraport logo The Ontraport logo
Pro account
Starting at
$124/month
Includes: Payments, sales and CRM, marketing automation, websites and pages, reporting
With an Ontraport Pro account, you’ll enjoy a wider feature set that handles all your marketing and sales needs.

You won’t need to use third-party tools to fill gaps like payments, scheduling or membership functionality.

Ontraport’s pricing tiers are designed to grow as you grow so you’ll never end up with a price tag that’s disproportionate to your business size.

The ActiveCampaign logo The ActiveCampaign logo
Pro account
Starting at
$79/month
Includes: Sales and CRM, marketing automation, pages, reporting
ActiveCampaign appears cheaper, but at $79/month, you’re missing a lot of important features like:


  • Payments + ecommerce
  • Memberships + courses
  • Calendar + self-scheduling
  • Referral marketing

You’d need to add tools like Calendly, Shopify, Kajabi and more to get all that — which increases your bill by at least $500/month.

It’s cheaper and more scalable to use a platform that comes with all the functionality and flexibility you’ll need, out-of-the-box.
Here's what our customers are saying
Google Review Trustpilot Review G2 Review Capterra Review
“ActiveCampaign is nice and shiny on the outside, but once you try and get clever it starts to fall to pieces. Sure, no software is perfect. But Ontraport kicks ActiveCampaign’s butt.

Sunil Jaiswal,
Entrepreneur, Investor and Coder
ActiveCampaign still requires sooo many other integrations. We decided to go with Ontraport to keep it streamlined and I’m so glad we did.

… I calculated it, and it was going to be WAY more expensive to buy all that other software (SamCart, LeadPages, affiliate plugin, membership site software, etc.). It required all sorts of tech wrangling, integrations and patch solutions, so I decided Ontraport was well worth it.

I’m very grateful I did, as Ontraport just keeps getting better and more sophisticated!

Andrea Featherstone,
Project Self
“[Ontraport] is everything you need to run an entire digital business, or the digital side of your brick and mortar business: page builder, CRM, email marketing, SMS marketing, membership sites, order pages, super powerful automations, and so many other great things!

I have it all under one roof and am no longer managing ActiveCampaign, LearnDash, Wishlist Member, Pipedrive and Zapier. Couldn’t be happier.

Dr. Ernesto MD,
Practice Growth Formula, Trustpilot
This Ontraport vs ActiveCampaign review was last updated on September 18. 2024. If you have any suggested changes or notes, please email them to us.
“ActiveCampaign is nice and shiny on the outside, but once you try and get clever it starts to fall to pieces. Sure, no software is perfect. But Ontraport kicks ActiveCampaign’s butt.
Sunil Jaiswal,
Entrepreneur, Investor and Coder
ActiveCampaign still requires sooo many other integrations. We decided to go with Ontraport to keep it streamlined and I’m so glad we did. … I calculated it, and it was going to be WAY more expensive to buy all that other software (SamCart, LeadPages, affiliate plugin, membership site software, etc.). It required all sorts of tech wrangling, integrations and patch solutions, so I decided Ontraport was well worth it. I’m very grateful I did, as Ontraport just keeps getting better and more sophisticated!
Andrea Featherstone,
Project Self
“[Ontraport] is everything you need to run an entire digital business, or the digital side of your brick and mortar business: page builder, CRM, email marketing, SMS marketing, membership sites, order pages, super powerful automations, and so many other great things! I have it all under one roof and am no longer managing ActiveCampaign, LearnDash, Wishlist Member, Pipedrive and Zapier. Couldn’t be happier.
Dr. Ernesto MD,
Practice Growth Formula, Trustpilot
This Ontraport vs ActiveCampaign review was last updated on September 18. 2024. If you have any suggested changes or notes, please email them to us.
Ready for 3 free months of Ontraport? 
Getting started is easy — just book a call with our team.
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Terms: To claim this offer, you must have been an ActiveCampaign customer for at least one year and purchase an annual Ontraport account. Payment is due at the end of the free three months. Credit card on file required for overages. See our terms of service here. 
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