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Why choose Ontraport over ActiveCampaign?
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Why choose Ontraport over ActiveCampaign?
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Before we go any further, let’s talk about why you’re here

If you’re comparing Ontraport and ActiveCampaign, you’re clearly on track to finding a platform that can streamline your email, sales and marketing automation in one place.

Still, with so many different features, packages and price points offered by both platforms it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.
We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about Ontraport and our honest assessment of how Ontraport compares to ActiveCampaign CRM.

But first, a note: We realize we may come off as biased (heck, we’re Ontraport, comparing ourselves to one of our competitors), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:
At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
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Start your free trial

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
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Let's look at the top differences
Our sales reps have talked to thousands of people who are comparing ActiveCampaign and Ontraport, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport offers all the features you need now and as you grow

If all you need is basic email automation, ActiveCampaign could work. But as your business grows, you’ll want to do more than email marketing. Ontraport is built to handle all your business needs — contact management, marketing automation, payments, landing pages, forms, membership sites, Facebook ad integrations, analytics and more. You won’t have to invest in or integrate additional software as your needs change.

Ontraport gives you speedy and helpful technical support

Like many platforms, both ActiveCampaign and Ontraport offer chat and email support — but Ontraport also offers unlimited screenshare calls to all account levels, making it easier than ever to work through even your most challenging questions. Ontraport’s award-winning Support team is known for going above and beyond. They not only answer the question you come in with, but give you tips and guidance to help you reach your bigger goals.

Ontraport handles your ecommerce without integrations

ActiveCampaign doesn’t come with any ecommerce functionality. With Ontraport, you can create order forms and process payments; offer order bumps, upsells and cross-sells to increase the total sale amount; and offer subscriptions, payment plans and unique payment structures to fit your business model.

Ontraport goes the extra mile to deliver your emails

With over 15 years of experience managing some of the biggest email programs in the industry, Ontraport’s team of experts knows what it takes to get your emails into your contacts’ inboxes. All plan levels get custom sending domains, an important foundation for strong email deliverability, and access to seed tests to further analyze and improve your deliverability. Our postmaster team is available to review your email program and coach you to success, and high-volume senders can get a dedicated IP for complete control.

Ontraport makes it easy to launch online courses or a membership site

ActiveCampaign doesn’t offer membership capabilities. With Ontraport, you can create, publish and host a complete site, plus seamlessly manage all your members and your related communications. You can even use our prebuilt system to get your whole site up and running in minutes — no integrations needed.

Ontraport’s CRM lets you manage more than just customer data

With Ontraport, you can use custom record types to manage business systems and relationships including sales deals and companies, events and attendees, applications and applicants, surveys and responses, and teachers and students. No matter how you operate your business, you can customize Ontraport to run it efficiently.
What about pricing?
Let's compare.
Ontraport and ActiveCampaign pricing look pretty similar at first glance. But it’s important to consider what you’re getting for the price. With Ontraport you’re getting far more capabilities all in one place and won’t need to change software as you grow; with ActiveCampaign you’ll need to pay for additional software — and those price tags tend to add up, quick.

Plus, if you take a closer look, you’ll notice ActiveCampaign’s pricing quickly goes up as you grow your contact list. While ActiveCampaign’s Professional account may look like it costs $159 per month, that’s only if you have 500 contacts. If you have 10,000 contacts, that monthly bill increases to $349 per month for the exact same set of features.

Ontraport’s Basic, Plus and Pro tiers won’t get more expensive as you grow your list. Since our pricing is transparent and listed clearly on our site, you can see at a glance how much it’ll cost to get the features you need for the size of your business. All our plans are designed to grow with you, so you’ll never end up with a price tag that’s disproportionate to your business size.

Say you have three users and 10,000 contacts. Here’s what the pricing looks like for Ontraport versus ActiveCampaign:

Here's what our customers are saying

“ActiveCampaign still requires sooo many other integrations. We decided to go with Ontraport to keep it streamlined and I’m so glad we did. We did a trial with ActiveCampaign for a bit, and it was just too limited. I calculated it, and it was going to be WAY more expensive to buy all that other software (SamCart, LeadPages, affiliate plugin, membership site software, etc.). It required all sorts of tech wrangling, integrations and patch solutions, so I decided Ontraport was well worth it. I’m very grateful I did, as Ontraport just keeps getting better and more sophisticated!”
Ontraport user, Andrea Featherstone
Andrea Featherstone
Project Self
“Entrepreneurs have several hats to wear, too little time and way too many decisions to make. Choosing the right business platform shouldn’t be one of those complicated decisions — simply choose Ontraport and thank me later. It’s everything you need to run an entire digital business, or the digital side of your brick and mortar business: page builder, CRM, email marketing, SMS marketing, membership sites, order pages, super powerful automations, and so many other great things! I have it all under one roof and am no longer managing ActiveCampaign, LearnDash, Wishlist Member, Pipedrive and Zapier. Couldn’t be happier.”
Ontraport user, Dr. Ernesto MD
Dr. Ernesto MD
Trustpilot Reviewer
“I used ActiveCampaign in the past. Ontraport looks better (great design) and has a ton of features — a page builder with context-based blocks, for example. The logic of the campaign builder is also better, with a better overview of the stats.”
Ontraport user, Gjermund Siversten
Gjermund Siversten
PopJazzOnline
“Ontraport is like home for me. I can knock out builds and other assets so much more quickly in my own business — that was taking up too much of my time with ActiveCampaign and other integrated tools.”
Ontraport user, Akilah Pitts
Akilah Pitts
AkilahPitts.com
“Ontraport is the most powerful tool you can use in any business. If you have a product to sell, it’s just a matter of how you’re going to follow up with prospects and clients based on their behavior. ActiveCampaign is good up to some level, but the ability to build any kind of funnel or flow based on conditions and behavior is everything to get higher results.”
Ontraport user, Yamil Morales
Yamil Morales
Amo Ser Emprendedor
“My wife and I have used a number of different marketing platforms: Infusionsoft, GetResponse, HubSpot, ActiveCampaign and more. Ontraport is the most flexible, intuitive and powerful CRM we’ve worked with. We use it for everything — page builder, CRM, email marketing, SMS marketing, membership sites, order pages, automations, and a lot more! Ontraport also provides custom objects, which is like putting Ontraport on steroids. It’s everything you need to run marketing in your business.”
Ontraport user, Charles Musselwhite
Charles Musselwhite
Musselwhite Marketing
Trustpilot
This software comparison was last updated on November 3, 2021. If you have any suggested changes or notes, please email them to us.

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