Looking for an alternative to Aweber?

Ontraport goes a step further than email marketing by providing you with a full suite of features designed to support you in growing your business.
Start Free Trial
Whereas Aweber is a great solution for beginners in need of a bare bones, list-based email marketing system, Ontraport provides a database-driven email marketing system that allows for advanced segmentation of email groups and stronger personalization. In addition to email marketing, Ontraport also has all the core features necessary to automate sophisticated marketing campaigns, sell goods and services online and manage sales teams all in one place.

You Should Choose Ontraport If:

Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.
Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are.
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you.
You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.
Your growth strategies demand more functionality than a single-point email marketing solution like Aweber can offer.
You’re looking for a visual campaign builder to map and automate your important outreach throughout the customer lifecycle.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
Your customers would benefit from adding a membership component that serves as a learning platform.
You don't like stretching your budget to pay for software that doesn’t meet all of your needs.
You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work.
You don’t want the hassle of integrating with third-party apps to handle ecommerce, CRM, landing pages, automated campaigns, tracking and other aspects of your sales and marketing.

Ontraport Advantages

Integrated Landing Pages

Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page building tools out there, but integrating landing pages into your marketing automation suite allows you to:

Easily create beautiful pages with our flexible and customizable landing page templates.
Track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.

Personalize your pages using customer information from your CRM database.

See where your page visitors are coming from so you can make strategic decisions about your marketing campaigns.

Seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.

Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

Learn more ▸

Full Ecommerce Suite

Integrating with a third-party app to sell your goods and services is neither easy nor cheap. Ontraport is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.

Learn more ▸

All-in-One Means All-in-One

Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning.  With Ontraport there’s no need to buy and pay extra for features from third-party providers. They’re all included. Ontraport was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.

Lead Source Tracking 

If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. Ontraport’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.

Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

Learn more ▸

Visual Campaign Builder

Ontraport’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.

Learn more ▸

User Permission Access System

Mistakes happen. In order to protect the data inside your marketing platform, it’s important to have your team use their own unique login. Ontraport allows you to create roles and assign them to unique users. By limiting each role’s ability to access certain parts of the system, you’re able to preempt any potentially harmful errors.

Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

Visual Contact Workflow Management

Get the full CRM experience with Ontraport’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.

Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with Ontraport’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM and more.

Custom Objects

Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.

Don't Take Our Word for It. Hear from Real Users.

Quality of Support


Check out how Ontraport outscores Aweber as reported by small-business users when it comes to quality of support.

Jeff M, Brave Girls Club

“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”

Matt Knight, Buyers Agent

“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”

How are they priced?

Ontraport Pricing

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade at any time.

      14-day free trial - no credit card required
      30-day refund period after the point of purchase
      No annual contract
      Two free hour-long setup calls with our in-house specialists
      Free templates for web pages, forms, emails and campaigns to get the most out of your trial
      Free use of our top features to see how Ontraport will work for your unique business
     ● Custom pricing for accounts with up to 5 million contacts
1,000 Contacts

Unlimited Emails

1 User

Setup Services

Postmaster Consultation

Account Management

2,500 Contacts

Unlimited Emails

2 Users

Setup Services

Postmaster Consultation

Account Management

10,000 Contacts

Unlimited Emails

3 Users

Setup Services

Postmaster Consultation

Account Management

20,000 Contacts

200,000 Emails/Month

5 Users

Setup Services

Postmaster Consultation

Account Management

AWeber Pricing

AWeber has five pricing plans and offers a 30-day free trial for each plan.

 Plan 1: $19/month, 0-500 contacts
Plan 2: $29/month, 501-2,500 contacts
Plan 3: $49/month, 2,501-5,000 contacts
Plan 4: $69/month, 5,001-10,000 contacts
Plan 5: $149/month, 10,001-25,000 contacts

For 25,000+ contacts, request a quote from sales.
Quarterly and annual billing options are also available.

Where do Ontraport and AWeber differ?

Visual Campaign Builder Ontraport AWeber
Visual Campaign Builder
Goal-Based Automation
Campaign Triggers
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace
Campaign Performance Reporting Ontraport AWeber
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
Campaign Assets Ontraport AWeber
Built-in Landing Page Creator
Personalization On Landing Pages
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization
Automated Campaign Messaging Ontraport AWeber
SMS Yes, with integration
Email Marketing Ontraport AWeber
Private IPs
Sender Reputation Management
Automated Re-engagement
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting
Sales Force Automation Ontraport AWeber
Automated Follow-Up
Lead Scoring
Lead Routing
CRM Ontraport AWeber
Custom Fields
Custom Tabs
Automation Log
Activity Log
Ecommerce Ontraport AWeber
Order Forms
Payment Processing
Automated Recharge Settings
Free Trials
Payment Plans
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration Yes, with integration
Partner Programs Ontraport AWeber
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
Membership Sites Ontraport AWeber
WordPress Plugin
Automated Member Management
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Customer Center
Marketing Tracking Ontraport AWeber
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
Facebook Custom Audience Automation
Services Ontraport AWeber
Complimentary Account Set-Up
30-Day Free Refund Period
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events
Online Training
Certified Consultant Community

Grow Your Business Faster With Ontraport, the Industry's Most Powerful All-in-One Platform

Knowing who your customers are and how they respond to your messages is key to growing your business, but you can't do either  without the right tools.

Ontraport's all-in-one platform was built to empower entrepreneurs to overcome the most common obstacles to business growth by focusing on these three areas: 

Visual Campaign Mapping

Ontraport shows you everything that's happening with your leads and customers, all in one place. With a visual representation of all your business's funnels, you'll be able to effortlessly control all your touch points with individual leads and customers using a single platform, creating a seamless experience for them and you. 

Real-Time Results Reporting

With the industry's strongest performance reporting tools built directly into the same visual interface  you'll use to map your campaigns, you'll be able to clearly see how leads and customers are interacting with your funnels so that you can optimize them for better results and faster growth..

Predictive Intelligence

Your time is your most precious resource, which means you can't afford to waste it on projects that won't make an impact. Ontraport shows you what results you can expect if you change any campaign inputs so you can visualize the results of your decisions before taking action.

Grow Your Business Faster With Ontraport’s All-in-One Software

This software comparison was last updated on 6/25/2019.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.