Elements from the Ontraport app. Elements from the Ontraport app.
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Most business owners want one thing: more customers. It starts with narrowing your focus on just the right people for your products, and giving them a personalized experience. Yes, even in the digital world, relationships close deals. ⚡
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In-depth comparison: Ontraport vs. ClickFunnels

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

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Ontraport vs. ClickFunnels
Build your first funnel (and more) today with the #1 CRM & landing page builder
Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.
Ontraport is the #1 rated CRM & Landing Page Builder
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Ontraport vs. ClickFunnels
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Desktop computers displaying Ontraport's Campaign Builder feature on the left and the Clickfunnels platform on the right Desktop computers displaying Ontraport's Campaign Builder feature on the left and the Clickfunnels platform on the right

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

Two desktop computers displaying the Ontraport app on the left and the ClickFunnels app on the right Two desktop computers displaying the Ontraport app on the left and the ClickFunnels app on the right
Compare Pricing: Ontraport vs. ClickFunnels

Ontraport Pricing

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade at any time.

     ● 14-day free trial - no credit card required
     ● 30-day refund period after the point of purchase
     ● No annual contract
     ● Two free hour-long setup calls with our in-house specialists
     ● Free templates for web pages, forms, emails and campaigns to get the most out of your trial
     ● Free use of our top features to see how Ontraport will work for your unique business
     ● Custom pricing for accounts with up to 5 million contacts

Ontraport
Basic
$79/mo
1,000 Contacts
Unlimited Emails
1 User
Setup Services
Postmaster Consultation
Account Management
Ontraport
Plus
$147/mo
2,500 Contacts
Unlimited Emails
2 Users
Setup Services
Postmaster Consultation
Account Management
Ontraport
Pro
$297/mo
10,000 Contacts
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
Account Management
Ontraport
Enterprise
$497/mo
1,000 Contacts
Unlimited Emails
5 Users
Setup Services
Postmaster Consultation
Account Management
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ClickFunnels Pricing

ClickFunnels has two pricing plans and offers a 14-day free trial for both plans:

● Startup: $97/month for 20,000 unique visitors
● Enterprise: $297/month for unlimited unique visitors

You Should Choose Ontraport If:

Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.
You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.
You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

Ontraport Advantages

Industry-Leading Email Deliverability

At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.

Integrated Landing Page

Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page-building tools out there, but Ontraport’s is by far the most flexible and easy to use. Here’s why:

It’s already integrated into your marketing automation suite so you can launch campaigns and find success much faster than if you’re using third-party landing page tools that you need to integrate.
You can easily create beautiful pages with our fully flexible and customizable landing page templates, or use our drag-and-drop builder to lay out a page from scratch.
You can skip the steep learning curve with our intuitive user interface that offers simple settings and a variety of pre-designed pieces, such as call-to-action buttons and icons.
If you do want to adjust details, you can manipulate anything from colors, sizes and fonts to more complex visual characteristics, such as gradients, the size of the padding around your images, drop shadows, and more.
You can track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.
You can personalize your pages using customer information from your CRM database.
You can see where your page visitors are coming from so you can make strategic decisions about your marketing campaigns.
You can seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.
Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

Data Performance
Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
Visual Campaign Builder
Ontraport’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.
Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

Visual Contact Workflow Management

Get the full CRM experience with Ontraport’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.

All-in-One Means All-in-One
A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning.  With Ontraport there’s no need to buy and pay extra for features from third-party providers. They’re all included. Ontraport was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
Custom Objects
Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
User Permission Access System
Mistakes happen. In order to protect the data inside your marketing platform, it’s important to have your team use their own unique login. Ontraport allows you to create roles and assign them to unique users. By limiting each role’s ability to access certain parts of the system, you’re able to preempt any potentially harmful errors.
Lead Source Tracking
If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. Ontraport’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.
Monthly Price
$79
$147
$297
$497
Contacts
1,000
2,500
10,000
20,000+
Emails
Unlimited
Unlimited
Unlimited
200,000/mo
Account Users
1
2
3
5
Account Setup
Email Consultation
Personal Account Rep
Business Process
Automation
Custom Metrics Dashboard
Fulfillment Lists
Automated Follow-up
Process Mapping
Automated Task Management
Notes
Custom Invoices
Automation Log
API Access
Users and Permissions
CRM
Contact Management
Card View
Deals
Companies
API Access
Users and Permissions
Contact Segmentation (Groups)
Merge Fields
Tags
Automation Log
Activity Log (Contact Log)
Notes
Automated Task Management
Custom Fields
Custom Tabs
Automatic Follow-up
Webhooks
Custom Objects
Ontraport forms (Web Forms)
Pre-filled Forms
Multi-step Forms
IMAP Integration
Ecommerce
Payment Processing
Secure Order Forms
Coupon Codes
Payment Gateway Integration
Subscription and Trial Payments
Cart Abandonment Automation
Payment Plans
Upsell and Cross-sell Forms
Custom Invoices
Fulfillment Lists
Credit Card Decline Follow-up
Shopping Cart Integration
Limited
Email Marketing
ONTRAmail Email Templates
Automatic Email Tracking
Automated Follow-up
List Segmentation (Groups)
Tracked Links
Custom Domain for All Tracking Links
Split Testing
Merge Fields
Transactional Email
Spam Scoring
Newsletters
Broadcasts (Mass Email)
Automated Re-engagement
Free Postmaster Consultation
Upon Request
Upon Request
Private IP (Internet Protocol address)
Upon Request
Upon Request
Upon Request
Upon Request
Seed Testing
Upon Request
Upon Request
Upon Request
Upon Request
Landing Pages
Ontraport pages (Landing Pages)
Landing Page Templates
Ontraport forms (Web Forms)
Web Form Templates
Google Fonts
Timed Display Blocks
Personalization (Conditional Blocks)
Sticky Blocks
Facbook Comment Block
Custom HTML Elements
Mobile View Customization
Landing Page Checklist
Order Bumps
Mobile Responsive
Pop-up Forms
Split Testing
Page Tracking
Landing Page Personalization (PURLS)
Lead Capture
Video Hosting
Web Form Connector
Tracked Links
Marketing Analytics
UTM Tracking
UTM Link Generator
First and Last Click Attribution Tracking
Tracked Links
Split Testing
PURLS
Facebook Custom Audience Integration
Automatic Email Tracking
Page Tracking
Custom Metrics Dashboard
Tracking Pixel
Marketing ROI Tracker
Lead Source Tracking
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Customer Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Custom Date Range Reporting Filters
Campaign Performance Projection
Marketing Automation
Campaign Maps
Email Marketing
List Segmentation (Groups)
2-Way SMS Text Messaging
Automated Follow-up
If/Then Rule-Based Automation
Limited
Pre-built Campaign Marketplace
Customer Lifecycle Automation
Fulfillment Lists
Facebook Lead Capture
Postcard Automation
Goal-based Automation
Custom Wait Steps
Conditional Filtering
Go-to Steps
Triggers
Actions
Split Testing
Campaign Forks
Pre-built Campaign Marketplace
Membership Sites
WordPress PilotPress Plugin
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Automated Subscription Payments
Login Delivery & Password Reminders
Free WordPress Hosting
Customer Center
Affiliate Center
Add Ontraport Media
LMS Integration
Partner & Referral Programs
Partner Tracking
Referral Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
Sales Force Automation
Card View
Automated Follow-up
Automated Task Management
Task Outcomes
Lead Scoring
Lead Routing
Lead Nurturing
Lead Capture
Notes
Contact Segmentation
Custom Metrics Dashboard
Custom Objects

Clickfunnels Pricing

Startup
Enterprise
$97/month
20,000 unique visitors
$297/month
100,000 unique visitors

Don't Take Our Word for It. Hear from Real Users.

The G2 Crowd Setup logo The G2 Crowd Setup logo
The BraveGirls Club logo The BraveGirls Club logo
The G2 Crowd Customer Support logo The G2 Crowd Customer Support logo

G2 Crowd Review

Jeff M, Brave Girls Club

G2 Crowd Review

Check out how Ontraport stacks up against ClickFunnels when it comes to ease of setup.

“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”

Check out how Ontraport outscores ClickFunnels when it comes to quality of support.

Compare Features: Ontraport vs. ClickFunnels

Visual Journeys: Campaign Builder Ontraport ClickFunnels
Goal-Based Automation
Campaign Triggers Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace
Campaign Performance Reporting Ontraport ClickFunnels
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
Campaign Assets Ontraport ClickFunnels
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization
Automated Campaign Messaging Ontraport ClickFunnels
Email
SMS Yes, with integration
Postcards
Email Marketing Ontraport ClickFunnels
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting
Sales Force Automation Ontraport ClickFunnels
Tasks
Automated Follow-Up
Lead Scoring
Lead Routing
Deals/Opportunities
CRM Ontraport ClickFunnels
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log
Ecommerce Ontraport ClickFunnels
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans Yes, with integration
Subscriptions Yes, with integration
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration
Referral & Partner Progams Ontraport ClickFunnels
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management Yes, limited
Automated Partner Payments
Partner Center
Membership Sites Ontraport ClickFunnels
WordPress Plugin No, not for memberships
Automated Member Management Yes, limited
Multiple Membership Levels
Page-by-page Content Protection Yes, limited
Drip Content
Customer Center
Marketing Analytics Ontraport ClickFunnels
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation
Support & Services Ontraport ClickFunnels
Complimentary Account Set-Up
30-Day Money Back Guarantee
Free Trial
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events No, webinars only
Online Training
Certified Consultant Community
One Platform for Your Whole Business

Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together. 

Automation showing two conditional paths Automation showing two conditional paths
A representation of Ontraport's Card View feature A representation of Ontraport's Card View feature
A representation of elements in Ontraport's Pages builder feature A representation of elements in Ontraport's Pages builder feature

Complimentary Setup and Support

Rich in Features

Intuitive and Simple

We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.

Get up and running in your Ontraport account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.

Email Deliverability
Screenshot of automation elements from Ontraport's Campaign Builder feature Screenshot of automation elements from Ontraport's Campaign Builder feature
At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.
Integrated Landing Pages
Creating a new WordPress site is easy with Ontraport Creating a new WordPress site is easy with Ontraport
Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:
  • Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
  • Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
  • Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.
Screenshot of an individual Contact Record in the Ontraport app Screenshot of an individual Contact Record in the Ontraport app
Visual Contact Workflow
Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to not only manage their sales pipelines, but any business process that has stages.
Database-Driven Segmentation
Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts. This way, no matter how many groups your contacts appear in, their individual contact record will only exist in your system one time — making it easy to keep your contacts and lists up-to-date.
Don't take our word for it, hear from real users:
The GlobalSociety Logo The GlobalSociety Logo
“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."
– Rob Malicki, The Global Society
The Precium Logo The Precium Logo
“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
– Matt Knight, Buyers Agent
The Learning Herbs Logo The Learning Herbs Logo
“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
– John Gallagher, Learning Herbs
The Ytravel Logo The Ytravel Logo
"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."
– Caz Makepeace, Y Travel
The BraveGirls Club Logo The BraveGirls Club Logo
“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
– Jeff M., BraveGirls Club
Grow Your Business Faster With Ontraport’s All-in-One Software
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This software comparison was last updated on 10/8/19. If you have any suggested changes or notes, please email them to us.
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