Ontraport vs. ClickFunnels | Ontraport® CRM

Ontraport vs. ClickFunnels

Build your first funnel (and more) today with the #1 CRM & landing page builder

Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.

Get a Free Platform Tour

Ontraport scores 4 of 5 starts with G2 Crowd

Ontraport scores 5 of 5 stars with Google

Ontraport scores 4 of 5 stars with Capterra

Ontraport scores 4 of 5 stars with Facebook

Ontraport is the #1 rated CRM & Landing Page Builder

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Why Ontraport?

A desktop computer displaying Ontraport's Campaign Builder feature

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Ontraport vs. ClickFunnels

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

See it in action

A desktop computer displaying the Clickfunnels platform

Ontraport vs. ClickFunnels

Build your first funnel (and more) today with the #1 CRM & landing page builder

Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.

Get a Free Platform Tour

Ontraport is the #1 rated CRM & Landing Page Builder

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Pricing

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Features

Key
Features

Ontraport vs. ClickFunnels

Compare Pricing

Desktop computers displaying Ontraport's Campaign Builder feature on the left and the Clickfunnels platform on the right

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

See it in action

Basic

Plus

Pro

Enterprise

Monthly Pricing

$79

$147

$297

$497

$97 – $297

Contacts

1,000

2,500

10,000

20,000+

Unlimited

Emails

Unlimited

200,000/mo

N/A

Account Users

Additional users are $47/mo.

Account Setup

Email Consultation

Personal Account Rep

Monthly Price

$79

$147

$297

$497

Contacts

1,000

2,500

10,000

20,000+

Emails

Unlimited

200,000/mo

Account Users

Account Setup

Email Consultation

Personal Account Rep

Business Process
Automation

Custom Metrics Dashboard

Fulfillment Lists

Automated Follow-up

Process Mapping

Automated Task Management

Notes

Custom Invoices

Automation Log

API Access

Users and Permissions

CRM

Contact Management

Card View

Deals

Companies

API Access

Users and Permissions

Contact Segmentation (Groups)

Merge Fields

Tags

Automation Log

Activity Log (Contact Log)

Notes

Automated Task Management

Custom Fields

Custom Tabs

Automatic Follow-up

Webhooks

Custom Objects

Ontraport forms (Web Forms)

Pre-filled Forms

Multi-step Forms

IMAP Integration

Ecommerce

Payment Processing

Secure Order Forms

Coupon Codes

Payment Gateway Integration

Subscription and Trial Payments

Cart Abandonment Automation

Payment Plans

Upsell and Cross-sell Forms

Custom Invoices

Fulfillment Lists

Credit Card Decline Follow-up

Shopping Cart Integration

Limited

Email Marketing

ONTRAmail Email Templates

Automatic Email Tracking

Automated Follow-up

List Segmentation (Groups)

Tracked Links

Custom Domain for All Tracking Links

Split Testing

Merge Fields

Transactional Email

Spam Scoring

Newsletters

Broadcasts (Mass Email)

Automated Re-engagement

Free Postmaster Consultation

Upon Request

Private IP (Internet Protocol address)

Upon Request

Seed Testing

Upon Request

Landing Pages

Ontraport pages (Landing Pages)

Landing Page Templates

Ontraport forms (Web Forms)

Web Form Templates

Google Fonts

Timed Display Blocks

Personalization (Conditional Blocks)

Sticky Blocks

Facbook Comment Block

Custom HTML Elements

Mobile View Customization

Landing Page Checklist

Order Bumps

Mobile Responsive

Pop-up Forms

Split Testing

Page Tracking

Landing Page Personalization (PURLS)

Lead Capture

Video Hosting

Web Form Connector

Tracked Links

Marketing Analytics

UTM Tracking

UTM Link Generator

First and Last Click Attribution Tracking

Tracked Links

Split Testing

PURLS

Facebook Custom Audience Integration

Automatic Email Tracking

Page Tracking

Custom Metrics Dashboard

Tracking Pixel

Marketing ROI Tracker

Lead Source Tracking

Visual Performance Reporting

Contact Flow Reports

Funnel Conversion Reports

Customer Lifetime Value Reports

Goal Conversion Rate Reports

Goal Conversion Time Reports

Custom Date Range Reporting Filters

Campaign Performance Projection

Marketing Automation

Campaign Maps

Email Marketing

List Segmentation (Groups)

2-Way SMS Text Messaging

Automated Follow-up

If/Then Rule-Based Automation

Limited

Pre-built Campaign Marketplace

Customer Lifecycle Automation

Fulfillment Lists

Facebook Lead Capture

Postcard Automation

Goal-based Automation

Custom Wait Steps

Conditional Filtering

Go-to Steps

Triggers

Actions

Split Testing

Campaign Forks

Pre-built Campaign Marketplace

Membership Sites

WordPress PilotPress Plugin

Multiple Membership Levels

Page-by-page Content Protection

Drip Content

Automated Subscription Payments

Free WordPress Hosting

Customer Center

Affiliate Center

Add Ontraport Media

LMS Integration

Partner & Referral Programs

Partner Tracking

Referral Links

Promo Tools

Earnings Reports

Automated Partner Management

Automated Partner Payments

Partner Center

Sales Force Automation

Card View

Automated Follow-up

Automated Task Management

Task Outcomes

Lead Scoring

Lead Routing

Lead Nurturing

Lead Capture

Notes

Contact Segmentation

Custom Metrics Dashboard

Custom Objects

Clickfunnels Pricing

Startup

Enterprise

$97/month
20,000 unique visitors

$297/month
100,000 unique visitors

Ontraport Pricing Includes

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time.

14-day free trial. No credit card required.

30-day refund period after point of purchase.

Custom pricing for accounts with up to 5 milllion contacts.

Free templates for web pages, forms, emails and campaigns.

Two free setup calls with our experts.

Get a Free Platform Tour

Compare Features

Ontraport vs. ClickFunnels Features

Below is a comprehensive breakdown of the features offered by Ontraport and Clickfunnels.

Visual Journeys: Campaign Builder	Ontraport	ClickFunnels
Goal-Based Automation
Campaign Triggers		Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace

Campaign Performance Reporting	Ontraport	ClickFunnels
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard

Campaign Assets	Ontraport	ClickFunnels
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization

Automated Campaign Messaging	Ontraport	ClickFunnels
Email
SMS		Yes, with integration
Postcards

Email Marketing	Ontraport	ClickFunnels
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting

Sales Force Automation	Ontraport	ClickFunnels
Tasks
Automated Follow-Up
Lead Scoring
Lead Routing
Deals/Opportunities

CRM	Ontraport	ClickFunnels
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log

Ecommerce	Ontraport	ClickFunnels
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans		Yes, with integration
Subscriptions		Yes, with integration
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart	Yes, with integration

Referral & Partner Progams	Ontraport	ClickFunnels
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management		Yes, limited
Automated Partner Payments
Partner Center

Membership Sites	Ontraport	ClickFunnels
WordPress Plugin		No, not for memberships
Automated Member Management		Yes, limited
Multiple Membership Levels
Page-by-page Content Protection		Yes, limited
Drip Content
Customer Center

Marketing Analytics	Ontraport	ClickFunnels
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation

Support & Services	Ontraport	ClickFunnels
Complimentary Account Set-Up
30-Day Money Back Guarantee
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events		No, webinars only
Online Training
Certified Consultant Community

Make the right decision for your business

You Should Choose Ontraport If:

Now that you’ve seen the attributes of each, we want to help you decide if Ontraport is the best solution for your business. While, of course, we believe we’re the best option, we understand that different businesses have unique needs. You should choose Ontraport if:

Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.

You want an easy-to-use, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.

Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.

The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.

You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

Get a Free Platform Tour

Ontraport vs. ClickFunnels: Choose Ontraport

Why Ontraport?

Below is a breakdown of the key features that Ontraport offers, but ClickFunnels does not.

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Visual Campaign Builder

Ontraport’s visual campaign builder allows you to create automated funnels that guide your contacts through your customer journey. Our campaign builder is intuitive and uniquely incorporates all the assets you use to interact with customers throughout their journey — keeping your system streamlined and your customer experience seamless.

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Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

Email Deliverability

At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.

Screenshot of automation elements from Ontraport's Campaign Builder feature

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Creating a new WordPress website is easy with Ontraport

Integrated Landing Pages

Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:

Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.

Email Deliverability

Integrated Landing Pages

Creating a new WordPress site is easy with Ontraport

Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.

Screenshot of the Contacts collection in the Ontraport app

Facebook Custom Audience Integration

If you use Facebook Ads to drive traffic to your site, this solution is a game-changer. Assign leads to specific Custom Audiences automatically in Ontraport to deliver hyper-targeted ads that speak directly to each potential buyer.

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Full Ecommerce Suite

Sell your products online and manage payments with Ontraport's built-in ecommerce functionality. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes with ease.

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All-in-One Platform

With Ontraport, there’s no need to buy and pay extra for solutions from third-party providers. Ontraport was intentionally built to incorporate all the core solutions a business needs to manage its entire customer lifecycle so that all your customer interactions and all your data stay in one easy-to-navigate system. The all-in-one suite includes marketing automation, CRM, landing pages, email marketing, membership sites, and more.

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Lead Source Tracking

Lead source tracking in Ontraport makes it easy to understand which marketing channels are working and which aren’t. By using Ontraport’s built-in UTM link creator, you can collect data from every interaction contacts have with your business and attribute conversions to the sources they came from.

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Custom Objects

While standard contact records are perfect for managing individual leads and customers, Ontraport also offers the ability to create custom objects — custom records for managing events, classes, bids, contracts and other complex relationships within your business.

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Partner Program Management

Create an effective and profitable referral partner program with Ontraport’s easy-to-use partner management system so that you can build a trusted referral program that generates sales for you without spending more on marketing. Our partner management system allows you to easily track the revenue generated by your referrals and store all your referral partners’ data in one place.

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Template Library

Ontraport offers an extensive template library full of professionally designed pre-built campaigns, forms, emails and landing pages — allowing you to start quickly, customize to suit your brand, and launch without hiring an expensive designer or developer.

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Membership Site

Establish your business as an industry thought leader and gain subscription revenue with an easily manageable membership site. Whether you have an existing WordPress site or are looking to build one, you can simply link it to your Ontraport account to easily manage it. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM, and more.

Visual Contact Workflow

Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to manage not only their sales pipelines, but any business process that has stages.

Database-Driven Segmentation

Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts, yet segment contacts into multiple groups. No matter how many groups your contacts appear in, you’ll be communicating with them in targeted, relevant ways without any manual list management on your part.

Screenshot of an individual Contact Record in the Ontraport app

Visual Contact Workflow

Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to not only manage their sales pipelines, but any business process that has stages.

Database-Driven Segmentation

Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts. This way, no matter how many groups your contacts appear in, their individual contact record will only exist in your system one time — making it easy to keep your contacts and lists up-to-date.

Don't take our word for it, hear from real users:

“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."

– Rob Malicki, The Global Society

“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”

– Matt Knight, Buyers Agent

“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”

– John Gallagher, Learning Herbs

"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."

– Caz Makepeace, Y Travel

“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”

– Jeff M., BraveGirls Club