ClickFunnels vs. Ontraport review

Build your first funnel today with the #1 CRM & landing page builder for businesses today.

Most business owners want one thing: more customers. It starts with narrowing your focus on just the right people for your products, and giving them a personalized experience. Yes, even in the digital world, relationships close deals.

Ontraport scores highly with Google, Trustpilot, G2 Crowd and Facebook

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Build your first funnel today with the #1 CRM & landing page builder for businesses today.

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See it in Action

vs.

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

A screenshot of the Contact Card View feature in the Ontraport app

vs.

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

You Should Choose Ontraport If:

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Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.

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You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.

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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.

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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

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You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.

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You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

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You Should Choose Ontraport If:

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You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.

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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.

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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

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You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.

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You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

Ontraport Advantages

Industry-Leading Email Deliverability

At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.

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A screenshot of an order form created with the Ontraport app

Full Ecommerce Suite

Integrating with a third-party app to sell your goods and services is neither easy nor cheap. Ontraport is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.

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Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

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Custom Objects

Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.

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Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

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Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

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Partner Program Management

Create an effective and profitable referral partner program with Ontraport’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.

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A screenshot of the Contact Quick View feature in the Ontraport app

Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with Ontraport’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM and more.

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Don't Take Our Word for It. Hear from Real Users.

I LOVE Ontraport! As a CRM, it's user-friendly and even though I'm not techy, I can figure most things out. But even when I get stuck, the Ontraport support team is AMAZING! I love that Ontraport is an all-in-one marketing platform. Landing pages, email marketing, membership management, payment platform, everything!

– Ellen Bathgate, Rent Roll Starter

With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.

– Jeff M, Brave Girls Club

Ontraport is sophisticated, market-leading automation software without the complexity of traditional ‘enterprise’ platforms like Salesforce. Its campaign builder is amazing, with integrated visual builder and analytics. I initially chose Ontraport because it is a great balance of simplicity and feature complexity but moreover, is as ‘all-in-one’ as you can get, whilst still supporting integrations and customization.

– David Kellam, Automate Your Business

Compare Pricing:
Ontraport vs. Clickfunnels

Ontraport Pricing

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade at any time.

14-day free trial - no credit card required

30-day refund period after the point of purchase

No annual contract

Two free hour-long setup calls with our in-house specialists

Free templates for web pages, forms, emails and campaigns to get the most out of your trial

Free use of our top features to see how Ontraport will work for your unique business

Custom pricing for accounts with up to 5 million contacts

Monthly Pricing

$79

$147

$297

$497

Contacts

1,000

2,500

10,000

20,000*

Emails

Unlimited

200,000/mo

Account Users
Additional users are $47/mo.

Account Setup

Email Consultation

Ecommerce

VIP Support Option

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Clickfunnels Pricing

ClickFunnels has two pricing plans and offers a 14-day free trial for both plans:

Clickfunnels Startup:
$97/month for 20,000 unique visitors

Clickfunnels Enterprise:
$297/month for unlimited unique visitors

Computer monitors displaying the Ontraport app (left) and the ClickFunels app (right)

Compare Features: Ontraport vs. ClickFunnels

Visual Journeys: Campaign Builder	Ontraport	ClickFunnels
Goal-Based Automation
Campaign Triggers		Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace

Campaign Performance Reporting	Ontraport	ClickFunnels
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard

Campaign Assets	Ontraport	ClickFunnels
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization

Automated Campaign Messaging	Ontraport	ClickFunnels
Email
SMS		Yes, with integration
Postcards

Email Marketing	Ontraport	ClickFunnels
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting

Sales Force Automation	Ontraport	ClickFunnels
Tasks
Automated Follow-Up
Lead Scoring
Lead Routing
Deals/Opportunities

CRM	Ontraport	ClickFunnels
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log

Ecommerce	Ontraport	ClickFunnels
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans		Yes, with integration
Subscriptions		Yes, with integration
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart	Yes, with integration

Referral & Partner Progams	Ontraport	ClickFunnels
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management		Yes, limited
Automated Partner Payments
Partner Center

Membership Sites	Ontraport	ClickFunnels
WordPress Plugin		No, not for memberships
Automated Member Management		Yes, limited
Multiple Membership Levels
Page-by-page Content Protection		Yes, limited
Drip Content
Customer Center

Marketing Analytics	Ontraport	ClickFunnels
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation

Support & Services	Ontraport	ClickFunnels
Complimentary Account Set-Up
30-Day Money Back Guarantee
Free Trial
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events		No, webinars only
Online Training
Certified Consultant Community

One Platform for Your Whole Business

Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.

Complimentary Setup and Support

We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

An icon representing campaign map automation in the Ontraport app

Rich in Features

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.