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Ontraport vs. ClickFunnels
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Smart marketing is about more than easy-to-use funnels
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Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.
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Ontraport is the #1 rated CRM & Landing Page Builder
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Ontraport vs. Clickfunnels
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Compare Pricing
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Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting. Whereas Ontraport is an all-in-one solution incorporating CRM, marketing automation, advanced marketing tracking and more, ClickFunnels focuses mainly on templated funnels and email marketing.
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Ontraport vs. ClickFunnels
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Smart marketing is about more than easy-to-use funnels
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Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.
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Ontraport is the #1 rated CRM & Landing Page Builder
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Ontraport vs. ClickFunnels
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Compare Pricing
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Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting. Whereas Ontraport is an all-in-one solution incorporating CRM, marketing automation, advanced marketing tracking and more, ClickFunnels focuses mainly on templated funnels and email marketing.
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Basic
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Plus
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Pro
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Enterprise
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Monthly Pricing
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$79
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$147
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$297
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$497
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$97 – $297
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Contacts
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1,000
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2,500
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10,000
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20,000+
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Unlimited
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Emails
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Unlimited
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Unlimited
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Unlimited
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200,000/mo
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N/A
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Account Users
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Additional users are $47/mo.
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1
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2
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3
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5
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1
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Account Setup
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Email Consultation
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Personal Account Rep
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Monthly Price
$79
$147
$297
$497
Contacts
1,000
2,500
10,000
20,000+
Emails
Unlimited
Unlimited
Unlimited
200,000/mo
Account Users
1
2
3
5
Account Setup
Email Consultation
Personal Account Rep
Business Process
Automation
Automation
Custom Metrics Dashboard
Fulfillment Lists
Automated Follow-up
Process Mapping
Automated Task Management
Notes
Custom Invoices
Automation Log
API Access
Users and Permissions
CRM
Contact Management
Card View
Deals
Companies
API Access
Users and Permissions
Contact Segmentation (Groups)
Merge Fields
Tags
Automation Log
Activity Log (Contact Log)
Notes
Automated Task Management
Custom Fields
Custom Tabs
Automatic Follow-up
Webhooks
Custom Objects
Ontraport forms (Web Forms)
Pre-filled Forms
Multi-step Forms
IMAP Integration
Ecommerce
Payment Processing
Secure Order Forms
Coupon Codes
Payment Gateway Integration
Subscription and Trial Payments
Cart Abandonment Automation
Payment Plans
Upsell and Cross-sell Forms
Custom Invoices
Fulfillment Lists
Credit Card Decline Follow-up
Shopping Cart Integration
Limited
Email Marketing
ONTRAmail Email Templates
Automatic Email Tracking
Automated Follow-up
List Segmentation (Groups)
Tracked Links
Custom Domain for All Tracking Links
Split Testing
Merge Fields
Transactional Email
Spam Scoring
Newsletters
Broadcasts (Mass Email)
Automated Re-engagement
Free Postmaster Consultation
Upon Request
Upon Request
Private IP (Internet Protocol address)
Upon Request
Upon Request
Upon Request
Upon Request
Seed Testing
Upon Request
Upon Request
Upon Request
Upon Request
Landing Pages
Ontraport pages (Landing Pages)
Landing Page Templates
Ontraport forms (Web Forms)
Web Form Templates
Google Fonts
Timed Display Blocks
Personalization (Conditional Blocks)
Sticky Blocks
Facbook Comment Block
Custom HTML Elements
Mobile View Customization
Landing Page Checklist
Order Bumps
Mobile Responsive
Pop-up Forms
Split Testing
Page Tracking
Landing Page Personalization (PURLS)
Lead Capture
Video Hosting
Web Form Connector
Tracked Links
Marketing Analytics
UTM Tracking
UTM Link Generator
First and Last Click Attribution Tracking
Tracked Links
Split Testing
PURLS
Facebook Custom Audience Integration
Automatic Email Tracking
Page Tracking
Custom Metrics Dashboard
Tracking Pixel
Marketing ROI Tracker
Lead Source Tracking
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Customer Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Custom Date Range Reporting Filters
Campaign Performance Projection
Marketing Automation
Campaign Maps
Email Marketing
List Segmentation (Groups)
2-Way SMS Text Messaging
Automated Follow-up
If/Then Rule-Based Automation
Limited
Pre-built Campaign Marketplace
Customer Lifecycle Automation
Fulfillment Lists
Facebook Lead Capture
Postcard Automation
Goal-based Automation
Custom Wait Steps
Conditional Filtering
Go-to Steps
Triggers
Actions
Split Testing
Campaign Forks
Pre-built Campaign Marketplace
Membership Sites
WordPress PilotPress Plugin
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Automated Subscription Payments
Login Delivery & Password Reminders
Free WordPress Hosting
Customer Center
Affiliate Center
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LMS Integration
Partner & Referral Programs
Partner Tracking
Referral Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
Sales Force Automation
Card View
Automated Follow-up
Automated Task Management
Task Outcomes
Lead Scoring
Lead Routing
Lead Nurturing
Lead Capture
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Contact Segmentation
Custom Metrics Dashboard
Custom Objects
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Clickfunnels Pricing
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Startup
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Enterprise
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$97/month
20,000 unique visitors
20,000 unique visitors
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$297/month
100,000 unique visitors
100,000 unique visitors
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Ontraport Pricing Includes
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Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time.
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14-day free trial. No credit card required.
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30-day refund period after point of purchase.
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Custom pricing for accounts with up to 5 milllion contacts.
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Free templates for web pages, forms, emails and campaigns.
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Two free setup calls with our experts.
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Ontraport vs. ClickFunnels
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Compare Features
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Below is a comprehensive breakdown of the features offered by Ontraport and Clickfunnels.
| Visual Journeys: Campaign Builder | Ontraport | ClickFunnels |
|---|---|---|
| Goal-Based Automation |  |  |
| Campaign Triggers | | Yes, limited |
| Custom Wait Steps | | |
| Conditional Filtering | | |
| Go-To Steps | | |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-Built Campaign Marketplace | | |
| Campaign Performance Reporting | Ontraport | ClickFunnels |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | |
| Goal Conversion Time Reports | | |
| Goal Conversion Point Reports | | |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| Campaign Assets | Ontraport | ClickFunnels |
|---|---|---|
| Built-in Landing Page Creator | | |
| Landing Page Personalization | | |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-Step Forms | | |
| Built-in Email Editor | | |
| Email Personalization | | |
| Automated Campaign Messaging | Ontraport | ClickFunnels |
|---|---|---|
| | |
| SMS | | Yes, with integration |
| Postcards | | |
| Email Marketing | Ontraport | ClickFunnels |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-Through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| Sales Force Automation | Ontraport | ClickFunnels |
|---|---|---|
| Tasks | | |
| Automated Follow-Up | | |
| Lead Scoring | | |
| Lead Routing | | |
| Deals/Opportunities | | |
| CRM | Ontraport | ClickFunnels |
|---|---|---|
| Visual Contact Workflow Management | | |
| Custom Fields | | |
| Notes | | |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| Ecommerce | Ontraport | ClickFunnels |
|---|---|---|
| Order Forms | | |
| Payment Processing | | |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | Yes, with integration |
| Subscriptions | | Yes, with integration |
| Credit Card Decline Follow-Up | | |
| Abandoned Cart Follow-Up | | |
| Coupon Codes | | |
| One-Click Upsells | | |
| Shopping Cart | Yes, with integration | |
| Referral & Partner Progams | Ontraport | ClickFunnels |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | Yes, limited |
| Automated Partner Payments | | |
| Partner Center | | |
| Membership Sites | Ontraport | ClickFunnels |
|---|---|---|
| WordPress Plugin | | No, not for memberships |
| Automated Member Management | | Yes, limited |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | Yes, limited |
| Drip Content | | |
| Customer Center | | |
| Marketing Analytics | Ontraport | ClickFunnels |
|---|---|---|
| UTM Tracking | | |
| UTM Link Generator | | |
| Tracked Links | | |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | |
| Facebook Custom Audience Automation | | |
| Support & Services | Ontraport | ClickFunnels |
|---|---|---|
| Complimentary Account Set-Up | | |
| 30-Day Money Back Guarantee | | |
| Annual Contract Required | | |
| Chat Support | | |
| Email Support | | |
| Screenshare Support | | |
| Live Training Events | | No, webinars only |
| Online Training | | |
| Certified Consultant Community | | |
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Ontraport vs ClickFunnels
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You Should Choose Ontraport If:
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Now that you’ve seen the pros and cons of each, we want to help you decide if Ontraport is the best solution for your business. While of course we believe we’re the best option, we understand that different businesses have unique needs. You should choose Ontraport if:
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Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.
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You want an easy-to-use, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.
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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
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You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.
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You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.
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Ontraport vs. ClickFunnels
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Ontraport Key Features
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Below is a breakdown of the key features that Ontraport offers, but ClickFunnels does not.
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Visual Campaign Builder
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Ontraport’s visual campaign builder allows you to create automated funnels that guide your contacts through your customer journey. Our campaign builder is intuitive and uniquely incorporates all the assets you use to interact with customers throughout their journey — keeping your system streamlined and your customer experience seamless.
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Data Performance
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Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
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Email Deliverability
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At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.
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Integrated Landing Pages
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Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:
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- Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
- Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
- Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.
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Email Deliverability
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At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.
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Integrated Landing Pages
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Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:
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- Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
- Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
- Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.
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Facebook Custom Audience Integration
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If you use Facebook Ads to drive traffic to your site, this solution is a game-changer. Assign leads to specific Custom Audiences automatically in Ontraport to deliver hyper-targeted ads that speak directly to each potential buyer.
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Full Ecommerce Suite
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Sell your products online and manage payments with Ontraport's built-in ecommerce functionality. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes with ease.
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All-in-One Platform
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With Ontraport, there’s no need to buy and pay extra for solutions from third-party providers. Ontraport was intentionally built to incorporate all the core solutions a business needs to manage its entire customer lifecycle so that all your customer interactions and all your data stay in one easy-to-navigate system. The all-in-one suite includes marketing automation, CRM, landing pages, email marketing, membership sites, and more.
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Lead Source Tracking
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Lead source tracking in Ontraport makes it easy to understand which marketing channels are working and which aren’t. By using Ontraport’s built-in UTM link creator, you can collect data from every interaction contacts have with your business and attribute conversions to the sources they came from.
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Custom Objects
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While standard contact records are perfect for managing individual leads and customers, Ontraport also offers the ability to create custom objects — custom records for managing events, classes, bids, contracts and other complex relationships within your business.
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Partner Program Management
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Create an effective and profitable referral partner program with Ontraport’s easy-to-use partner management system so that you can build a trusted referral program that generates sales for you without spending more on marketing. Our partner management system allows you to easily track the revenue generated by your referrals and store all your referral partners’ data in one place.
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Template Library
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Ontraport offers an extensive template library full of professionally designed pre-built campaigns, forms, emails and landing pages — allowing you to start quickly, customize to suit your brand, and launch without hiring an expensive designer or developer.
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Membership Site
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Establish your business as an industry thought leader and gain subscription revenue with an easily manageable membership site. Whether you have an existing WordPress site or are looking to build one, you can simply link it to your Ontraport account to easily manage it. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM, and more.
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Visual Contact Workflow
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Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to manage not only their sales pipelines, but any business process that has stages.
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Database-Driven Segmentation
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Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts, yet segment contacts into multiple groups. No matter how many groups your contacts appear in, you’ll be communicating with them in targeted, relevant ways without any manual list management on your part.
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Visual Contact Workflow
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Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to not only manage their sales pipelines, but any business process that has stages.
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Database-Driven Segmentation
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Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts. This way, no matter how many groups your contacts appear in, their individual contact record will only exist in your system one time — making it easy to keep your contacts and lists up-to-date.
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Don't take our word for it, hear from real users:
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“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."
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– Rob Malicki, The Global Society
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“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
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– Matt Knight, Buyers Agent
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“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
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– John Gallagher, Learning Herbs
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"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."
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– Caz Makepeace, Y Travel
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“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
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– Jeff M., BraveGirls Club
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Don't take our word for it, hear from real users:
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“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."
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– Rob Malicki, The Global Society
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“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
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– Matt Knight, Buyers Agent
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“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
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– John Gallagher, Learning Herbs
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"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."
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– Caz Makepeace, Y Travel
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“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
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– Jeff M., BraveGirls Club
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Ontraport was designed to support business growth. It especially benefits companies that have outgrown their initial set of single-point software solutions and are ready for one, sophisticated system to streamline, systemize and scale their business.
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Ready to turn your business on with Ontraport?
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Ontraport was designed to support business growth. It especially benefits companies that have outgrown their initial set of single-point software solutions and are ready for one, sophisticated system to streamline, systemize and scale their business.
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Ready to turn your business on with Ontraport?
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Turn your business on with Ontraport.