Ontraport vs. ClickFunnels
Build your first funnel (and more) today with the #1 CRM & landing page builder
Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.
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Ontraport is the #1 rated CRM & Landing Page Builder
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Why Ontraport?
A desktop computer displaying Ontraport's Campaign Builder feature A desktop computer displaying Ontraport's Campaign Builder feature
Compare Pricing
Ontraport vs. ClickFunnels

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

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Ontraport vs. ClickFunnels
Build your first funnel (and more) today with the #1 CRM & landing page builder
Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.
Ontraport is the #1 rated CRM & Landing Page Builder
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Pricing
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Features
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Key
Features
Ontraport vs. ClickFunnels
Compare Pricing
Desktop computers displaying Ontraport's Campaign Builder feature on the left and the Clickfunnels platform on the right Desktop computers displaying Ontraport's Campaign Builder feature on the left and the Clickfunnels platform on the right

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place, ClickFunnels focuses mainly on templated funnels and email marketing.

Basic
Plus
Pro
Enterprise
Monthly Pricing
$79
$147
$297
$497
$97 – $297
Contacts
1,000
2,500
10,000
20,000+
Unlimited
Emails
Unlimited
Unlimited
Unlimited
200,000/mo
N/A
Account Users
Additional users are $47/mo.
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2
3
5
1
Account Setup
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Email Consultation
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Personal Account Rep
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Monthly Price
$79
$147
$297
$497
Contacts
1,000
2,500
10,000
20,000+
Emails
Unlimited
Unlimited
Unlimited
200,000/mo
Account Users
1
2
3
5
Account Setup
Email Consultation
Personal Account Rep
Business Process
Automation
Custom Metrics Dashboard
Fulfillment Lists
Automated Follow-up
Process Mapping
Automated Task Management
Notes
Custom Invoices
Automation Log
API Access
Users and Permissions
CRM
Contact Management
Card View
Deals
Companies
API Access
Users and Permissions
Contact Segmentation (Groups)
Merge Fields
Tags
Automation Log
Activity Log (Contact Log)
Notes
Automated Task Management
Custom Fields
Custom Tabs
Automatic Follow-up
Webhooks
Custom Objects
Ontraport forms (Web Forms)
Pre-filled Forms
Multi-step Forms
IMAP Integration
Ecommerce
Payment Processing
Secure Order Forms
Coupon Codes
Payment Gateway Integration
Subscription and Trial Payments
Cart Abandonment Automation
Payment Plans
Upsell and Cross-sell Forms
Custom Invoices
Fulfillment Lists
Credit Card Decline Follow-up
Shopping Cart Integration
Limited
Email Marketing
ONTRAmail Email Templates
Automatic Email Tracking
Automated Follow-up
List Segmentation (Groups)
Tracked Links
Custom Domain for All Tracking Links
Split Testing
Merge Fields
Transactional Email
Spam Scoring
Newsletters
Broadcasts (Mass Email)
Automated Re-engagement
Free Postmaster Consultation
Upon Request
Upon Request
Private IP (Internet Protocol address)
Upon Request
Upon Request
Upon Request
Upon Request
Seed Testing
Upon Request
Upon Request
Upon Request
Upon Request
Landing Pages
Ontraport pages (Landing Pages)
Landing Page Templates
Ontraport forms (Web Forms)
Web Form Templates
Google Fonts
Timed Display Blocks
Personalization (Conditional Blocks)
Sticky Blocks
Facbook Comment Block
Custom HTML Elements
Mobile View Customization
Landing Page Checklist
Order Bumps
Mobile Responsive
Pop-up Forms
Split Testing
Page Tracking
Landing Page Personalization (PURLS)
Lead Capture
Video Hosting
Web Form Connector
Tracked Links
Marketing Analytics
UTM Tracking
UTM Link Generator
First and Last Click Attribution Tracking
Tracked Links
Split Testing
PURLS
Facebook Custom Audience Integration
Automatic Email Tracking
Page Tracking
Custom Metrics Dashboard
Tracking Pixel
Marketing ROI Tracker
Lead Source Tracking
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Customer Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Custom Date Range Reporting Filters
Campaign Performance Projection
Marketing Automation
Campaign Maps
Email Marketing
List Segmentation (Groups)
2-Way SMS Text Messaging
Automated Follow-up
If/Then Rule-Based Automation
Limited
Pre-built Campaign Marketplace
Customer Lifecycle Automation
Fulfillment Lists
Facebook Lead Capture
Postcard Automation
Goal-based Automation
Custom Wait Steps
Conditional Filtering
Go-to Steps
Triggers
Actions
Split Testing
Campaign Forks
Pre-built Campaign Marketplace
Membership Sites
WordPress PilotPress Plugin
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Automated Subscription Payments
Login Delivery & Password Reminders
Free WordPress Hosting
Customer Center
Affiliate Center
Add Ontraport Media
LMS Integration
Partner & Referral Programs
Partner Tracking
Referral Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
Sales Force Automation
Card View
Automated Follow-up
Automated Task Management
Task Outcomes
Lead Scoring
Lead Routing
Lead Nurturing
Lead Capture
Notes
Contact Segmentation
Custom Metrics Dashboard
Custom Objects

Clickfunnels Pricing

Startup
Enterprise
$97/month
20,000 unique visitors
$297/month
100,000 unique visitors

Ontraport Pricing Includes

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time.
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14-day free trial. No credit card required.
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30-day refund period after point of purchase.
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Custom pricing for accounts with up to 5 milllion contacts.
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Free templates for web pages, forms, emails and campaigns.
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Two free setup calls with our experts.
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Compare Features
Ontraport vs. ClickFunnels Features
Below is a comprehensive breakdown of the features offered by Ontraport and Clickfunnels.
Visual Journeys: Campaign Builder Ontraport ClickFunnels
Goal-Based Automation
Campaign Triggers Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace


Campaign Performance Reporting Ontraport ClickFunnels
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard


Campaign Assets Ontraport ClickFunnels
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization


Automated Campaign Messaging Ontraport ClickFunnels
Email
SMS Yes, with integration
Postcards


Email Marketing Ontraport ClickFunnels
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting


Sales Force Automation Ontraport ClickFunnels
Tasks
Automated Follow-Up
Lead Scoring
Lead Routing
Deals/Opportunities


CRM Ontraport ClickFunnels
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log


Ecommerce Ontraport ClickFunnels
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans Yes, with integration
Subscriptions Yes, with integration
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration


Referral & Partner Progams Ontraport ClickFunnels
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management Yes, limited
Automated Partner Payments
Partner Center


Membership Sites Ontraport ClickFunnels
WordPress Plugin No, not for memberships
Automated Member Management Yes, limited
Multiple Membership Levels
Page-by-page Content Protection Yes, limited
Drip Content
Customer Center


Marketing Analytics Ontraport ClickFunnels
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation


Support & Services Ontraport ClickFunnels
Complimentary Account Set-Up
30-Day Money Back Guarantee
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events No, webinars only
Online Training
Certified Consultant Community
Make the right decision for your business
You Should Choose Ontraport If:
Now that you’ve seen the attributes of each, we want to help you decide if Ontraport is the best solution for your business. While, of course, we believe we’re the best option, we understand that different businesses have unique needs. You should choose Ontraport if:
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Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.

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You want an easy-to-use, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.

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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

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You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.

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You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

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Ontraport vs. ClickFunnels: Choose Ontraport
Why Ontraport?
Below is a breakdown of the key features that Ontraport offers, but ClickFunnels does not.
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Visual Campaign Builder
Ontraport’s visual campaign builder allows you to create automated funnels that guide your contacts through your customer journey. Our campaign builder is intuitive and uniquely incorporates all the assets you use to interact with customers throughout their journey — keeping your system streamlined and your customer experience seamless.
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Data Performance
Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
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Email Deliverability
At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.
Screenshot of automation elements from Ontraport's Campaign Builder feature Screenshot of automation elements from Ontraport's Campaign Builder feature
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Creating a new WordPress website is easy with Ontraport Creating a new WordPress website is easy with Ontraport
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​​​Integrated Landing Pages
Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:
  • Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
  • Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
  • Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.

Email Deliverability
Screenshot of automation elements from Ontraport's Campaign Builder feature Screenshot of automation elements from Ontraport's Campaign Builder feature
At Ontraport, email deliverability is a core part of our service, and we maintain industry-leading delivery rates to ensure your email makes it to the inbox. With a dedicated team of postmasters standing by, you can gain insight into your delivery rates and get advice on best practices with a one-on-one email delivery consultation appointment. You can also choose to purchase a private IP, subscribe to personalized delivery testing, and request to send your mail through the SMTP service of your choice.
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Integrated Landing Pages
Creating a new WordPress site is easy with Ontraport Creating a new WordPress site is easy with Ontraport
Create and launch your pages without a professional designer or developer using our simple drag-and-drop page creator. We offer a large collection of professionally designed templates that you can easily customize. Because our pages are integrated within our all-in-one platform, you can also:
  • Track site traffic and trigger next steps based on actions visitors take on your page, such as retarget site visitors on Facebook, deliver a product after a visitor makes a purchase, or add an email address to your list after someone opts in on your form.
  • Use customer information to personalize your pages for each visitor, giving them a targeted experience that is more likely to lead to a conversion.
  • Give customers a seamless experience with pages and forms that are natively integrated with your CRM, automation and more.
Screenshot of the Contacts collection in the Ontraport app Screenshot of the Contacts collection in the Ontraport app
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Facebook Custom Audience Integration

If you use Facebook Ads to drive traffic to your site, this solution is a game-changer. Assign leads to specific Custom Audiences automatically in Ontraport to deliver hyper-targeted ads that speak directly to each potential buyer.

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Full Ecommerce Suite
Sell your products online and manage payments with Ontraport's built-in ecommerce functionality. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes with ease.
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All-in-One Platform
With Ontraport, there’s no need to buy and pay extra for solutions from third-party providers. Ontraport was intentionally built to incorporate all the core solutions a business needs to manage its entire customer lifecycle so that all your customer interactions and all your data stay in one easy-to-navigate system. The all-in-one suite includes marketing automation, CRM, landing pages, email marketing, membership sites, and more.
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Lead Source Tracking
Lead source tracking in Ontraport makes it easy to understand which marketing channels are working and which aren’t. By using Ontraport’s built-in UTM link creator, you can collect data from every interaction contacts have with your business and attribute conversions to the sources they came from.
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Custom Objects
While standard contact records are perfect for managing individual leads and customers, Ontraport also offers the ability to create custom objects — custom records for managing events, classes, bids, contracts and other complex relationships within your business.
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Partner Program Management
Create an effective and profitable referral partner program with Ontraport’s easy-to-use partner management system so that you can build a trusted referral program that generates sales for you without spending more on marketing. Our partner management system allows you to easily track the revenue generated by your referrals and store all your referral partners’ data in one place.
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Template Library
Ontraport offers an extensive template library full of professionally designed pre-built campaigns, forms, emails and landing pages — allowing you to start quickly, customize to suit your brand, and launch without hiring an expensive designer or developer.
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Membership Site
Establish your business as an industry thought leader and gain subscription revenue with an easily manageable membership site. Whether you have an existing WordPress site or are looking to build one, you can simply link it to your Ontraport account to easily manage it. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM, and more.
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Visual Contact Workflow
Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to manage not only their sales pipelines, but any business process that has stages.
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Database-Driven Segmentation
Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts, yet segment contacts into multiple groups. No matter how many groups your contacts appear in, you’ll be communicating with them in targeted, relevant ways without any manual list management on your part.
Screenshot of an individual Contact Record in the Ontraport app Screenshot of an individual Contact Record in the Ontraport app
Screenshot of an individual Contact Record in the Ontraport app Screenshot of an individual Contact Record in the Ontraport app
Visual Contact Workflow
Use Ontraport’s visual CRM to organize your contacts by stages of any process with a simple drag-and-drop. This allows teams to not only manage their sales pipelines, but any business process that has stages.
Database-Driven Segmentation
Unlike list-based systems that often get messy with duplicate contact records, Ontraport's database-driven system allows you to create a single record for each of your contacts. This way, no matter how many groups your contacts appear in, their individual contact record will only exist in your system one time — making it easy to keep your contacts and lists up-to-date.
Don't take our word for it, hear from real users:
The Global Society logo The Global Society logo
The Precium logo The Precium logo
The LearningHerbs logo The LearningHerbs logo
“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."
– Rob Malicki, The Global Society
“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
– Matt Knight, Buyers Agent
“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
– John Gallagher, Learning Herbs
The Brave Girls Club logo The Brave Girls Club logo
"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."
– Caz Makepeace, Y Travel
“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
– Jeff M., BraveGirls Club
Don't take our word for it, hear from real users:
“I genuinely feel that getting involved with Ontraport has set our business up in every way to grow from being a small business into a medium business: marketing, organization, customer management and productivity."
– Rob Malicki, The Global Society
“All of my contact database is stored in Ontraport. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
– Matt Knight, Buyers Agent
“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
– John Gallagher, Learning Herbs
"Ontraport has been instrumental in me moving from not knowing what I'm doing and hoping something will stick to becoming very strategic in my business and using data to help drive my actions and create a better user experience. Ontraport helps me to feel like a savvy businesswoman."
– Caz Makepeace, Y Travel
“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
– Jeff M., BraveGirls Club
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This software comparison was last updated on 7/11/19. If you have any suggested changes or notes, please email them to us.
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