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In-depth comparison: Ontraport vs. ClickFunnels
Compare Pricing: Ontraport vs. ClickFunnels
Ontraport Pricing
ClickFunnels Pricing
You Should Choose Ontraport If:
Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead. | You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs. | |
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns. | The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you. | |
You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation. | You prefer to have many options when it comes to setting up your payment gateways and ecommerce site. |
Ontraport Advantages
Industry-Leading Email Deliverability
At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.
Integrated Landing Pages
Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page-building tools out there, but Ontraport’s is by far the most flexible and easy to use. Here’s why:
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.
Data Performance
Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
Ontraport’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.
Completely Customizable Contact Records
You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.
Visual Contact Workflow Management
Get the full CRM experience with Ontraport’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.
All-in-One Means All-in-One
A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With Ontraport there’s no need to buy and pay extra for features from third-party providers. They’re all included. Ontraport was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
User Permission Access System
Mistakes happen. In order to protect the data inside your marketing platform, it’s important to have your team use their own unique login. Ontraport allows you to create roles and assign them to unique users. By limiting each role’s ability to access certain parts of the system, you’re able to preempt any potentially harmful errors.
Custom Objects
Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
Lead Source Tracking
If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. Ontraport’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.
Don't Take Our Word for It. Hear from Real Users.
“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
Compare Features: Ontraport vs. ClickFunnels
| Visual Journeys: Campaign Builder | Ontraport | ClickFunnels |
|---|---|---|
| Goal-Based Automation |  |  |
| Campaign Triggers | | Yes, limited |
| Custom Wait Steps | | |
| Conditional Filtering | | |
| Go-To Steps | | |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-Built Campaign Marketplace | | |
| Campaign Performance Reporting | Ontraport | ClickFunnels |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | |
| Goal Conversion Time Reports | | |
| Goal Conversion Point Reports | | |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| Campaign Assets | Ontraport | ClickFunnels |
|---|---|---|
| Built-in Landing Page Creator | | |
| Landing Page Personalization | | |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-Step Forms | | |
| Built-in Email Editor | | |
| Email Personalization | | |
| Automated Campaign Messaging | Ontraport | ClickFunnels |
|---|---|---|
| | |
| SMS | | Yes, with integration |
| Postcards | | |
| Email Marketing | Ontraport | ClickFunnels |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-Through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| Sales Force Automation | Ontraport | ClickFunnels |
|---|---|---|
| Tasks | | |
| Automated Follow-Up | | |
| Lead Scoring | | |
| Lead Routing | | |
| Deals/Opportunities | | |
| CRM | Ontraport | ClickFunnels |
|---|---|---|
| Visual Contact Workflow Management | | |
| Custom Fields | | |
| Notes | | |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| Ecommerce | Ontraport | ClickFunnels |
|---|---|---|
| Order Forms | | |
| Payment Processing | | |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | Yes, with integration |
| Subscriptions | | Yes, with integration |
| Credit Card Decline Follow-Up | | |
| Abandoned Cart Follow-Up | | |
| Coupon Codes | | |
| One-Click Upsells | | |
| Shopping Cart | Yes, with integration | |
| Referral & Partner Progams | Ontraport | ClickFunnels |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | Yes, limited |
| Automated Partner Payments | | |
| Partner Center | | |
| Membership Sites | Ontraport | ClickFunnels |
|---|---|---|
| WordPress Plugin | | No, not for memberships |
| Automated Member Management | | Yes, limited |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | Yes, limited |
| Drip Content | | |
| Customer Center | | |
| Marketing Analytics | Ontraport | ClickFunnels |
|---|---|---|
| UTM Tracking | | |
| UTM Link Generator | | |
| Tracked Links | | |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | |
| Facebook Custom Audience Automation | | |
| Support & Services | Ontraport | ClickFunnels |
|---|---|---|
| Complimentary Account Set-Up | | |
| 90-Day Money Back Guarantee | | |
| Annual Contract Required | | |
| Chat Support | | |
| Email Support | | |
| Screenshare Support | | |
| Live Training Events | | No, webinars only |
| Online Training | | |
| Certified Consultant Community | | |
One Platform for Your Whole Business
Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.
Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.
Get up and running in your Ontraport account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
Grow Your Business Faster With Ontraport’s All-in-One Software
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.