Build Your first funnel today with the #1 CRM & landing page builder for businesses today.

Most business owners want one thing: more customers. It starts with narrowing your focus on just the right people for your products, and giving them a personalized experience. Yes, even in the digital world, relationships close deals.

Build Your first funnel today with the #1 CRM & landing page builder for businesses today.
Most business owners want one thing: more customers. It starts with narrowing your focus on just the right people for your products, and giving them a personalized experience. Yes, even in the digital world, relationships close deals. ⚡
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In-depth comparison: Ontraport vs. ClickFunnels

Ontraport far outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting. Whereas Ontraport is an all-in-one solution incorporating CRM, marketing automation, advanced marketing tracking and more, ClickFunnels focuses mainly on templated funnels and email marketing.

Compare Pricing: Ontraport vs. ClickFunnels

Ontraport Pricing

Monthly Pricing
Account Users
Additional users are $47/mo.
Account Setup
Email Consultation
Personal Account Rep

ClickFunnels Pricing

You Should Choose Ontraport If:

Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead.
You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.
You prefer to have many options when it comes to setting up your payment gateways and ecommerce site.

Ontraport Advantages

Industry-Leading Email Deliverability

At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.


Integrated Landing Pages

Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page-building tools out there, but Ontraport’s is by far the most flexible and easy to use. Here’s why:

It’s already integrated into your marketing automation suite so you can launch campaigns and find success much faster than if you’re using third-party landing page tools that you need to integrate.
You can easily create beautiful pages with our fully flexible and customizable landing page templates, or use our drag-and-drop builder to lay out a page from scratch.
You can skip the steep learning curve with our intuitive user interface that offers simple settings and a variety of pre-designed pieces, such as call-to-action buttons and icons.
If you do want to adjust details, you can manipulate anything from colors, sizes and fonts to more complex visual characteristics, such as gradients, the size of the padding around your images, drop shadows, and more.
You can track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.
You can personalize your pages using customer information from your CRM database.
You can see where your page visitors are coming from so you can make strategic decisions about your marketing campaigns.
You can seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.

Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

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Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

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Visual Campaign Builder

Ontraport’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.

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Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.


Visual Contact Workflow Management

Get the full CRM experience with Ontraport’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.


All-in-One Means All-in-One

A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning.  With Ontraport there’s no need to buy and pay extra for features from third-party providers. They’re all included. Ontraport was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.

User Permission Access System

Mistakes happen. In order to protect the data inside your marketing platform, it’s important to have your team use their own unique login. Ontraport allows you to create roles and assign them to unique users. By limiting each role’s ability to access certain parts of the system, you’re able to preempt any potentially harmful errors.


Custom Objects

Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.

Lead Source Tracking 

If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. Ontraport’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.

Don't Take Our Word for It. Hear from Real Users.

G2 Crowd Review

Check out how Ontraport stacks up against ClickFunnels when it comes to ease of setup.

Jeff M, Brave Girls Club

“With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”

G2 Crowd Review

Check out how Ontraport outscores ClickFunnels when it comes to quality of support.

Compare Features: Ontraport vs. ClickFunnels

Visual Journeys: Campaign Builder Ontraport ClickFunnels
Goal-Based Automation
Campaign Triggers Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace
Campaign Performance Reporting Ontraport ClickFunnels
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
Campaign Assets Ontraport ClickFunnels
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor
Email Personalization
Automated Campaign Messaging Ontraport ClickFunnels
SMS Yes, with integration
Email Marketing Ontraport ClickFunnels
Private IPs
Sender Reputation Management
Automated Re-engagement
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting
Sales Force Automation Ontraport ClickFunnels
Automated Follow-Up
Lead Scoring
Lead Routing
CRM Ontraport ClickFunnels
Visual Contact Workflow Management
Custom Fields
Custom Tabs
Automation Log
Activity Log
Ecommerce Ontraport ClickFunnels
Order Forms
Payment Processing
Automated Recharge Settings
Free Trials
Payment Plans Yes, with integration
Subscriptions Yes, with integration
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration
Referral & Partner Progams Ontraport ClickFunnels
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management Yes, limited
Automated Partner Payments
Partner Center
Membership Sites Ontraport ClickFunnels
WordPress Plugin No, not for memberships
Automated Member Management Yes, limited
Multiple Membership Levels
Page-by-page Content Protection Yes, limited
Drip Content
Customer Center
Marketing Analytics Ontraport ClickFunnels
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
Facebook Custom Audience Automation
Support & Services Ontraport ClickFunnels
Complimentary Account Set-Up
90-Day Money Back Guarantee
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events No, webinars only
Online Training
Certified Consultant Community

One Platform for Your Whole Business

Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together. 

Complimentary Setup and Support

We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

Rich in Features

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.

Intuitive and Simple

Get up and running in your Ontraport account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.

Grow Your Business Faster With Ontraport’s All-in-One Software

This software comparison was last updated on 5/22/2019.
If you have any suggested changes or notes, please email them to us at