Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services. | Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead. | |
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns. | You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are. | |
You don’t want the hassle of integrating with third-party apps to handle ecommerce, CRM, landing pages, email marketing, automated campaigns, tracking and other aspects of your sales and marketing. | You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you. | |
You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work. | You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation. |
VS.
Whereas ConvertKit is a great solution for beginners in need of a bare bones, list-based email marketing system, ONTRAPORT provides a database-driven email marketing system that allows for advanced segmentation of email groups and stronger personalization. In addition to email marketing, ONTRAPORT also has all the core features necessary to automate sophisticated marketing campaigns, sell goods and services online and manage sales teams all in one place.
You Should Choose ONTRAPORT If:
ONTRAPORT Advantages
Industry-Leading Email Deliverability
At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
Integrated Landing Pages
Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page building tools out there, but integrating landing pages into your marketing automation suite allows you to:
Easily create beautiful pages with our flexible and customizable landing page templates.
Track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.
Personalize your pages using customer information from your CRM database.
See where your page visitors are coming from so you can make strategic decisions about your marketing campaigns.
Seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.
Full Ecommerce Suite
Integrating with a third-party app to sell your goods and services is neither easy nor cheap. ONTRAPORT is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.
All-in-One Means All-in-One
Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With ONTRAPORT there’s no need to buy and pay extra for features from third-party providers. They’re all included. ONTRAPORT was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
Lead Source Tracking
If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. ONTRAPORT’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.
Visual Campaign Builder
ONTRAPORT’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.
Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With ONTRAPORT there’s no need to buy and pay extra for features from third-party providers. They’re all included. ONTRAPORT was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
Lead Source Tracking
If you don’t know where your best leads and customers are coming from, it’s impossible to know what sources to focus your marketing budget on going forward. ONTRAPORT’s comprehensive platform collects and tracks data points from every interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- and last-click attribution.
Visual Campaign Builder
ONTRAPORT’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.
Completely Customizable Contact Records
You want to view your contact records in a way that makes sense for your business. In ONTRAPORT, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.
Visual Pipeline Management
Get the full CRM experience with ONTRAPORT’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.
User Permission Access System
Mistakes happen. In order to protect the data inside your marketing platform, it’s important to have your team use their own unique login. ONTRAPORT allows you to create roles and assign them to unique users. By limiting each role’s ability to access certain parts of the system, you’re able to preempt any potentially harmful errors.
Partner Program Management
Create an effective and profitable referral partner program with ONTRAPORT’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.
Database-Driven Segmentation
ONTRAPORT's integrated contact database system allows you to quickly segment your list based on interests, behaviors or demographics so you can send perfectly targeted messages with highly relevant information. Automatically assign leads and customers to campaigns dynamically based on any criteria.
Membership Sites
Establish your business as an industry thought leader and earn passive, recurring income with ONTRAPORT’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with ONTRAPORT’s built-in CRM and more.
Custom Objects
Many business owners need to store records beyond merely contacts. ONTRAPORT is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
Don't Take Our Word for It. Hear from Real Users.
G2 Crowd Review
See for yourself this summary of G2 Crowd findings on ConvertKit’s customer support ranking compared to that of Hubspot.
Jeff M, Brave Girls Club
“With ONTRAPORT, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
Matt Knight, Buyers Agent
“All of my contact database is stored in ONTRAPORT. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”
How are they priced?
ONTRAPORT
Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.
ONTRAPORT
Basic
Basic
$79/mo
1,000 Contacts
Unlimited Emails
1 User
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
1 User
Postmaster Consultation
ONTRAPORT
Plus
Plus
$147/mo
2,500 Contacts
Unlimited Emails
2 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
2 Users
Setup Services
Account Management
ONTRAPORT
Pro
Pro
$297/mo
10,000 Contacts
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
ONTRAPORT
Enterprise
Enterprise
$497/mo
20,000 Contacts
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
ConvertKit
Where do ONTRAPORT and ConvertKit differ?
| VISUAL CAMPAIGN BUILDER | ONTRAPORT | ConvertKit |
|---|---|---|
| Goal-based Automation |  | Yes, limited |
| Campaign Triggers | | Yes, limited |
| Custom Wait Steps | | |
| Conditional Filtering | | |
| Go-to Steps | |  |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-built Campaign Marketplace | | |
| CAMPAIGN PERFORMANCE REPORTING | ONTRAPORT | ConvertKit |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | |
| Goal Conversion Time Reports | | |
| Goal Conversion Point Reports | | |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| CAMPAIGN ASSETS | ONTRAPORT | ConvertKit |
|---|---|---|
| Built-in Landing Page Creator | | |
| Personalized Landing Pages | | Yes, limited |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-step Forms | | |
| Built-in Email Editor | | Yes, limited |
| Email Personalization | | Yes, limited |
| AUTOMATED CAMPAIGN MESSAGING | ONTRAPORT | ConvertKit |
|---|---|---|
| | |
| SMS | | |
| Postcards | | |
| EMAIL MARKETING | ONTRAPORT | ConvertKit |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newsletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| SALES FORCE AUTOMATION | ONTRAPORT | ConvertKit |
|---|---|---|
| Tasks | | |
| Automated Follow-up | | |
| Lead Scoring | | |
| Lead Routing | | |
| Deals/Opportunities | | |
| CRM | ONTRAPORT | ConvertKit |
|---|---|---|
| Custom Fields | | |
| Notes | | |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| ECOMMERCE | ONTRAPORT | ConvertKit |
|---|---|---|
| Order Forms | | |
| Payment Processing | | |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | |
| Subscriptions | | |
| Credit Card Decline Follow-up | | |
| Abandoned Cart Follow-up | | |
| Coupon Codes | | |
| One-click Upsells | | |
| Shopping Cart | Yes, with integration | Yes, with integration |
| PARTNER PROGRAMS | ONTRAPORT | ConvertKit |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | |
| Automated Partner Payments | | |
| Partner Center | | |
| MEMBERSHIP SITES | ONTRAPORT | ConvertKit |
|---|---|---|
| WordPress Plugin | | |
| Automated Member Management | | |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | |
| Drip Content | | |
| Customer Center | | |
| MARKETING TRACKING | ONTRAPORT | ConvertKit |
|---|---|---|
| UTM Tracking | | |
| UTM Link Generator | | |
| Tracked Links | | |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | |
| Facebook Custom Audience Automation | | |
| SERVICES | ONTRAPORT | ConvertKit |
|---|---|---|
| Complimentary Account Set-Up | | |
| Annual Contract Required | | |
| Chat Support | | |
| Email Support | | |
| Phone Support | | Yes, for onboarding |
| Live Training Events | | |
| Online Training | | |
| Certified Consultant Community | | |
One Platform for Your Whole Business
ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
Complimentary Setup and Support
We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.
Rich in Features
Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.
Intuitive and Simple
Get up and running in your ONTRAPORT account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
Grow Your Business Faster With ONTRAPORT’s All-in-One Software
This software comparison was last updated on 7/24/2018.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
