Ontraport vs. ConvertKit comparison

If you’re comparing Ontraport and ConvertKit, you’re clearly on track to finding a streamlined email marketing system that will help you grow your business.

Still, with so many different features, packages and price points offered by both platforms, it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.

We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about Ontraport and our honest assessment of how Ontraport compares to ConvertKit.

But first, a note: We realize we may come off as biased (heck, we’re Ontraport, comparing ourselves to one of our competitors), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:

At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Let's look at the top differences

Our sales reps have talked to thousands of people who are comparing ConvertKit and Ontraport, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport offers all the features you need now and as you grow

ConvertKit’s feature set is limited to pages, forms and automations, which likely won’t suffice as your business grows. Ontraport is built to handle all your business needs — contact management, marketing automation, payments, landing pages, forms, membership sites, Facebook ad integrations, tracking, analytics and more. You won’t have to invest in or integrate additional software as your needs change.

Ontraport offers a broad feature set, without sacrificing depth

At first glance, ConvertKit’s landing pages, forms, automations and reporting may look appealing — but if you’re looking for deep functionality within each feature, Ontraport is for you. We created each of our features with real business owners and their use cases in mind — so when you build a landing page or want to pull data to analyze, you have all the functionality and customization options you need.

Ontraport support representatives helping clients

Ontraport makes it easy to send segmented and personalized emails

When it comes to segmenting your list so you can send targeted messages, the type of system you go with matters. With list-based systems like ConvertKit, you have to manually move contacts to different segments as they move through your sales cycle or show interest in different types of offerings. This often ends in messy situations such as duplicate contacts and people getting the wrong emails. With Ontraport’s database-based email system, contacts are automatically added and removed from the right segments based on criteria you set up.

Ontraport goes the extra mile to deliver your emails

With over 15 years of experience managing some of the biggest email programs in the industry, Ontraport’s team of experts knows what it takes to get your emails into your contacts’ inboxes. All plan levels get custom sending domains, an important foundation for strong email deliverability, and access to seed tests to further analyze and improve your deliverability. Our postmaster team is available to review your email program and coach you to success, and high-volume senders can get a dedicated IP for complete control.

Ontraport tracks the most extensive, granular data

While ConvertKit offers some marketing analytics tools, Ontraport will give you far more detailed reports, from top-level sales and revenue performance to granular email and landing page stats. You can view your data in real time, use UTM tracking and lead source attribution to see where your leads are coming from, and leverage campaign performance stats to optimize your marketing.

A screenshot of visual trends in the Ontraport app

Ontraport’s CRM lets you manage more than just customer data

Icon of two arms holding upward-trending graphs

With Ontraport, you can use custom record types to manage business systems and relationships including sales deals and companies, events and attendees, applications and applicants, surveys and responses, and teachers and students. No matter how you operate your business, you can customize Ontraport to run it efficiently.

Ontraport gives you award-winning support, without the wait

Icon of a headset and a laptop computer with emails coming out of it

Learning the ins and outs of new software can be challenging, and you’ll probably have some questions along the way. ConvertKit customer service offers chat and email support — but if you use their Free or Creator plans, it may take a while to actually get your issue resolved. With Ontraport, regardless of the plan you sign up for, you’ll have a team of dedicated support reps available via chat, email and screen share seven days a week — and they not only respond quickly, but they’re over-the-top helpful.

Ontraport is a system you can rely on for the long-haul

When it comes to the software you trust to run your business, stability should be top priority. You shouldn’t have to worry about downtime, bugs or glitches interfering with your business — and with Ontraport, you don’t have to. Our solid infrastructure supports your high-traffic launches, offers unlimited data storage and keeps your account running smoothly no matter how big your business grows.

What about pricing?
Let's compare.

ConvertKit’s Creator Pro plan starts at just $29/month for 300 contacts, which at first glance seems like a good deal — after all, it gets you features like email marketing and basic landing pages.

But if you look closer, you’ll notice that ConvertKit is missing several features you need to run and market your business online. For example, if you want to make online sales and handle payments, you’ll need to buy an ecommerce tool and integrate it with ConvertKit. The same goes for if you want to launch a membership site or partner program, manage business workflows or automate your sales process.

Ontraport, on the other hand, gives you all the core functionality your business needs. You won’t have to buy additional software, string together a bunch of integrations or hire someone to help keep everything working.

Ontraport’s pricing tiers are designed to grow as your business grows so you’ll never end up with a price tag that’s disproportionate to your business size. All plans start with a 14-day free trial, and there’s no commitment. If you decide to purchase, you can choose a pricing plan that fits your needs and upgrade or downgrade any time

Here's what our customers are saying

“Unlike most software, Ontraport lets you build your business systems the way you want. We're not boxed in like we are on other platforms. With the campaign builder, it’s super easy for everyone to see the processes, set goals and track real-time performance metrics.”

Chad Root
Spearhead Sales & Marketing

“The more we use Ontraport, the more we find it can do all the things needed in a customer journey — without a bunch of other tools.”

Sam Ovett
Mobile Pocket Office

“Ontraport makes marketing and selling in my business effective and easy. With great email deliverability, I don't have to worry that my marketing messages aren't getting to my prospects and customers. I couldn't be happier about my experience with Ontraport and love sharing it as a resource with my clients.”

Deanna Maio
SavvyGals Coaching & Consulting

“When I came to Ontraport, my business was hurting. I had stuff on LeadPages, ConvertKit, ClickFunnels, Teachable, Constant Contact, and a whole host of other companies. The sad part about it, I had most of them at the same time. I stumbled upon Ontraport and my life has not been the same. This tool has everything in it, and I would rather be nowhere else than working with such an awesome company.”

Jenny Jones
Financial Consultant

“I LOVE Ontraport! As a CRM, it's user-friendly and even though I'm not techy, I can figure most things out. But even when I get stuck, the Ontraport support team is AMAZING! I love that Ontraport is an all-in-one marketing platform. Landing pages, email marketing, membership management, payment platform, everything!”

Ellen Bathgate
Rent Roll Starter

“When I switched all my systems over to Ontraport, the difference was day and night. I can now depend on one amazing support team when I need help with anything, whether it’s my checkout and upsell forms, affiliate program, membership area, landing pages or my email marketing. All of these parts of my business are running on one engine and they communicate with each other perfectly. I’ve definitely been able to grow my business thanks to Ontraport.”