Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services. | You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work. | |
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns. | The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you. | |
You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts. | Your customers would benefit from adding a membership component that serves as a learning platform. |
VS.
While both ONTRAPORT and HubSpot feature visual campaign builders as their centerpieces, ONTRAPORT’s marketing tracking and campaign performance reporting features give you concrete evidence of what’s working and what’s not in your campaigns.
You Should Choose ONTRAPORT If:
ONTRAPORT Advantages
Industry-Leading Email Deliverability
At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.
Full Ecommerce Suite
Integrating with a third-party app to sell your goods and services is neither easy nor cheap. ONTRAPORT is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.
Custom Objects
Many business owners need to store records beyond merely contacts. ONTRAPORT is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
Many business owners need to store records beyond merely contacts. ONTRAPORT is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
Completely Customizable Contact Records
You want to view your contact records in a way that makes sense for your business. In ONTRAPORT, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.
Data Performance
Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. ONTRAPORT displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
Partner Program Management
Create an effective and profitable referral partner program with ONTRAPORT’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.
Membership Sites
Establish your business as an industry thought leader and earn passive, recurring income with ONTRAPORT’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with ONTRAPORT’s built-in CRM and more.
Don't Take Our Word for It. Hear from Real Users.
Ease of Setup
Check out how ONTRAPORT stacks up against Hubspot when it comes to ease of setup.
Jeff M, Brave Girls Club
“With ONTRAPORT, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”
How are they priced?
ONTRAPORT
Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.
ONTRAPORT
Basic
Basic
$79/mo
1,000 Contacts
Unlimited Emails
1 User
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
1 User
Postmaster Consultation
ONTRAPORT
Plus
Plus
$147/mo
2,500 Contacts
Unlimited Emails
2 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
2 Users
Setup Services
Account Management
ONTRAPORT
Pro
Pro
$297/mo
10,000 Contacts
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
ONTRAPORT
Enterprise
Enterprise
$497/mo
20,000 Contacts
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
Hubspot
The chart below is for Hubspot’s Marketing Hub. Pricing plans are on a sliding scale based on the number of contacts in clients’ accounts and includes four paid tiers: starter, basic, professional and enterprise.
Where do ONTRAPORT and Hubspot differ?
| VISUAL CAMPAIGN BUILDER | ONTRAPORT | Hubspot |
|---|---|---|
| Goal-based Automation |  | |
| Campaign Triggers | | |
| Custom Wait Steps | | |
| Conditional Filtering | |  |
| Go-to Steps | | |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-built Campaign Marketplace | | |
| CAMPAIGN PERFORMANCE REPORTING | ONTRAPORT | Hubspot |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | |
| Goal Conversion Time Reports | | |
| Goal Conversion Point Reports | | |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| CAMPAIGN ASSETS | ONTRAPORT | Hubspot |
|---|---|---|
| Built-in Landing Page Creator | | |
| Personalized Landing Pages | | |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-step Forms | | |
| Built-in Email Editor | | |
| Email Personalization | | |
| AUTOMATED CAMPAIGN MESSAGING | ONTRAPORT | Hubspot |
|---|---|---|
| | |
| SMS | | |
| Postcards | | |
| EMAIL MARKETING | ONTRAPORT | Hubspot |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newsletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| SALES FORCE AUTOMATION | ONTRAPORT | Hubspot |
|---|---|---|
| Tasks | | Yes, with Sales Hub subscription |
| Automated Follow-up | | Yes, with Sales Hub subscription |
| Lead Scoring | | |
| Lead Routing | | |
| Deals/Opportunities | | Yes, with Sales Hub subscription |
| CRM | ONTRAPORT | Hubspot |
|---|---|---|
| Visual Contact Workflow Management | | |
| Custom Fields | | |
| Notes | | |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| ECOMMERCE | ONTRAPORT | Hubspot |
|---|---|---|
| Order Forms | | |
| Payment Processing | | |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | |
| Subscriptions | | |
| Credit Card Decline Follow-up | | |
| Abandoned Cart Follow-up | | |
| Coupon Codes | | |
| One-click Upsells | | |
| Shopping Cart | Yes, with integration | Yes, with integration |
| PARTNER PROGRAMS | ONTRAPORT | Hubspot |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | |
| Automated Partner Payments | | |
| Partner Center | | |
| MEMBERSHIP SITES | ONTRAPORT | Hubspot |
|---|---|---|
| WordPress Plugin | | |
| Automated Member Management | | |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | |
| Drip Content | | |
| Customer Center | | |
| MARKETING TRACKING | ONTRAPORT | Hubspot |
|---|---|---|
| UTM Tracking | | |
| UTM Link Generator | | |
| Tracked Links | | |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | |
| Facebook Custom Audience Automation | | |
| SERVICES | ONTRAPORT | Hubspot |
|---|---|---|
| Complimentary Account Set-Up | | |
| 90-Day Money Back Guarantee | | |
| Annual Contract Required | | |
| Chat Support | | |
| Email Support | | |
| Screenshare Support | | |
| Live Training Events | | |
| Online Training | | |
| Certified Consultant Community | | |
One Platform for Your Whole Business
ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
Complimentary Setup and Support
We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.
Rich in Features
Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.
Intuitive and Simple
Get up and running in your ONTRAPORT account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
Grow Your Business Faster With ONTRAPORT’s All-in-One Software
This software comparison was last updated on 8/7/18.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
