Compare HubSpot vs. Ontraport

If you’re comparing Ontraport and Hubspot, you’re clearly on track to finding a platform that will handle all your online marketing, sales and customer management needs.

Still, with so many different features, packages and price points offered by both platforms, it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.

We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about Ontraport and our honest assessment of how Ontraport compares to Hubspot.

But first, a note: We realize we may come off as biased (Heck, we’re Ontraport, comparing ourselves to one of our competitors.), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:

At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Let’s look at the top differences

Our sales reps have talked to thousands of people who are comparing Hubspot vs. Ontraport, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport has a full feature set, without enterprise pricing

If you’re looking at platforms like Ontraport and Hubspot, you know the importance of running the full picture of your marketing and sales in one place. Both platforms offer all-in-one feature sets, but Hubspot requires you to pay extra (in the range of hundreds or thousands of dollars) to unlock core functionality like ecommerce, sales pipeline management and lead source attribution.

Ontraport is highly customizable, without developers

Both platforms offer extensive templates for marketing campaigns, pages, emails and more to help you get started faster, but Ontraport’s are far more flexible and can be modified without a developer or designer. And on that note, Ontraport is extremely customizable in every way so you can manage your business however makes most sense for you.

Ontraport support representatives helping clients

Ontraport tracks the most extensive, granular data

When it comes to data, Ontraport will give you far more detailed reports, from top-level sales and revenue performance to granular email and landing page stats. You can view your data in real-time or on trend charts, then easily optimize your campaigns and make smart decisions about where to allocate your resources.

Ontraport offers email delivery expertise and tools to all customers

At Ontraport, we understand how important it is for your emails to get delivered to the inbox, so we don’t restrict features that enhance delivery to higher-level packages. You’ll also get direct access to our team of email delivery experts, who can review your email program and coach you to success. Plus, high-volume senders can access the private infrastructure they need.

Ontraport gives you freedom and flexibility with your membership site

While HubSpot does offer membership site features, you have to build everything on their platform — so if you use WordPress for your content, you’ll have to migrate it over. At Ontraport, we let you choose exactly how to run things, whether you want to create a WordPress site and integrate it with Ontraport, use our prebuilt Membership Starter Kit system to launch your whole site in minutes, or customize your site from scratch.

Ontraport Support representatives assisting clients

Ontraport allows you to keep your data

While you likely won’t want or need to leave Ontraport for a different system (After all, Ontraport is built to scale with your business!), we always encourage our customers to find out if they’ll be able to keep all their data when migrating to another software platform. With Ontraport, the data always belongs to you. So whether you’re migrating to or from Ontraport, you can have peace of mind knowing that your information isn’t going to disappear.

Ontraport is built for small businesses

The software company you choose to power your business should understand what it takes to run a small business. You need a platform that is sophisticated yet accessible and easy to use so you don’t have to hire tech developers and designers. Ontraport is built by and for entrepreneurs to give you everything you need for a price you can afford, without the overwhelming complexity of enterprise systems.

What about pricing?

Let’s compare.

HubSpot’s starter package at $50 may look attractive at first, but it’s important to really look at the fine print. If you’ve got more than 1,000 contacts or need more advanced marketing features, you’re stuck paying anywhere from $800 to over $3,000 more per month for the Professional or Enterprise tier! Not to mention the cost of paying for an entire separate hub if you want any sales features.

Ontraport’s pricing tiers are designed to grow as your business grows so you’ll never end up with a price tag that’s disproportionate to your business size. All plans start with a 14-day free trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time.

Here's what our customers are saying

I LOVE Ontraport! As a CRM, it's user-friendly and even though I'm not techy, I can figure most things out. But even when I get stuck, the Ontraport support team is AMAZING! I love that Ontraport is an all-in-one marketing platform. Landing pages, email marketing, membership management, payment platform, everything!

– Ellen Bathgate, Rent Roll Starter

Of all the marketing automation systems I have tried over the years, Ontraport is by far the easiest one to implement and manage. The features you get rival the features that you would find in a system that is four or five times the price. And then there’s the customer support — their live chat is amazing and if you need some more in-depth support, they will schedule a live screen share with you. You can't go wrong with Ontraport.

– Kevin Snow, Time On Target, Trustpilot

Ontraport is sophisticated, market-leading automation software without the complexity of traditional ‘enterprise’ platforms like Salesforce. Its campaign builder is amazing, with integrated visual builder and analytics. I initially chose Ontraport because it is a great balance of simplicity and feature complexity but moreover, is as ‘all-in-one’ as you can get, whilst still supporting integrations and customization.

– David Kellam, Automate Your Business