Hubspot CRM vs Ontraport CRM Review

While both HubSpot CRM and Ontraport CRM feature visual campaign builders as their centerpieces, Ontraport’s marketing tracking and campaign performance reporting features give you concrete evidence of what’s working and what’s not in your campaigns.

A screenshot of the Contact Card View feature in the Ontraport app

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You Should Choose Ontraport If:

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Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.

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You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work.

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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.

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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

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You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts.

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Your customers would benefit from adding a membership component that serves as a learning platform.

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You Should Choose Ontraport If:

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You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work.

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Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.

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The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.

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You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts.

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Your customers would benefit from adding a membership component that serves as a learning platform.

Ontraport Advantages

Industry-Leading Email Deliverability

At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.

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A screenshot of an order form created with the Ontraport app

Full Ecommerce Suite

Integrating with a third-party app to sell your goods and services is neither easy nor cheap. Ontraport is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.

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Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

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Custom Objects

Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.

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Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In Ontraport, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

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Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. Ontraport displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

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Partner Program Management

Create an effective and profitable referral partner program with Ontraport’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.

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A screenshot of the Contact Quick View feature in the Ontraport app

Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with Ontraport’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM and more.

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Don't Take Our Word for It. Hear from Real Users.

I LOVE Ontraport! As a CRM, it's user-friendly and even though I'm not techy, I can figure most things out. But even when I get stuck, the Ontraport support team is AMAZING! I love that Ontraport is an all-in-one marketing platform. Landing pages, email marketing, membership management, payment platform, everything!

– Ellen Bathgate, Rent Roll Starter

With Ontraport, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.

– Jeff M, Brave Girls Club

Ontraport is sophisticated, market-leading automation software without the complexity of traditional ‘enterprise’ platforms like Salesforce. Its campaign builder is amazing, with integrated visual builder and analytics. I initially chose Ontraport because it is a great balance of simplicity and feature complexity but moreover, is as ‘all-in-one’ as you can get, whilst still supporting integrations and customization.

– David Kellam, Automate Your Business

Compare Pricing: Ontraport vs. Hubspot CRM

Ontraport Pricing

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade at any time.

14-day free trial - no credit card required

30-day refund period after the point of purchase

No annual contract

Two free hour-long setup calls with our in-house specialists

Free templates for web pages, forms, emails and campaigns to get the most out of your trial

Free use of our top features to see how Ontraport will work for your unique business

Custom pricing for accounts with up to 5 million contacts

Monthly Pricing

$79

$147

$297

$497

Contacts

1,000

2,500

10,000

20,000*

Emails

Unlimited

200,000/mo

Account Users
Additional users are $47/mo.

Account Setup

Email Consultation

Ecommerce

VIP Support Option

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Hubspot CRM Pricing

Hubspot CRM pricing plans are on a sliding scale based on the number of contacts in clients’ accounts and includes three tiers.

Hubspot CRM Starter:
$50-$280/month, billed monthly

Hubspot CRM Professional: $800-$3,250/month, billed annually, plus $3,000 onboarding fee

Hubspot CRM Enterprise: $3,200/month-$8,100/month, billed annually, plus $6,000 onboarding fee

There is also a Hubspot CRM Free tier which requires the purchase of contacts separately.

Computer monitors displaying the Ontraport app (left) and the Hubspot CRM app (right)

Visual Campaign Builder	Ontraport	Hubspot
Goal-based Automation
Campaign Triggers
Custom Wait Steps
Conditional Filtering
Go-to Steps
Randomized Campaign Splits
Campaign Forks
Pre-built Campaign Marketplace

Campaign Performance Reporting	Ontraport	Hubspot
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard

Campaign Assets	Ontraport	Hubspot
Built-in Landing Page Creator
Personalized Landing Pages
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-step Forms
Built-in Email Editor
Email Personalization

Automated Campaign Messaging	Ontraport	Hubspot
Email
SMS
Postcards

Email Marketing	Ontraport	Hubspot
Private IPs
Sender Reputation Management
Automated Re-engagement
Newsletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-through Tracking
Split Testing
Deliverability Consulting

Sales Force Automation	Ontraport	Hubspot
Tasks		Yes, with Sales Hub subscription
Automated Follow-up		Yes, with Sales Hub subscription
Lead Scoring
Lead Routing
Deals/Opportunities		Yes, with Sales Hub subscription

CRM	Ontraport	Hubspot
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log

Ecommerce	Ontraport	Hubspot
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans
Subscriptions
Credit Card Decline Follow-up
Abandoned Cart Follow-up
Coupon Codes
One-click Upsells
Shopping Cart	Yes, with integration	Yes, with integration

Partner Programs	Ontraport	Hubspot
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center

Membership Sites	Ontraport	Hubspot
WordPress Plugin
Automated Member Management
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Customer Center

Marketing Tracking	Ontraport	Hubspot
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation

Services	Ontraport	Hubspot
Complimentary Account Set-Up
30-Day Free Refund Period
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events
Online Training
Certified Consultant Community

One Platform for Your Whole Business

Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.

Complimentary Setup and Support

We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

An icon representing campaign map automation in the Ontraport app

Rich in Features

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.