Both Ontraport and HubSpot give you the same critical foundation for scaling: a central CRM database connected to your marketing, sales and support. The difference comes down to cost, complexity, and your business size.
At-a-glance: Who each platform is best for
At-a-glance: Who each platform is best for
Ontraport is ideal for…
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Growing teams ready to trade their startup stack for full all-in-one power — without enterprise pricing
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Marketing teams that need sophisticated marketing automation and prioritize personalization at scale
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Teams that need CRM-native payment management flexibility
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Teams that want to launch custom websites without developers
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Teams that manage complex business processes or customer journeys
The bottom line: If you need the power of a central CRM tied to marketing, sales and support — but don’t want six-figure contracts, bloated features, or a reliance on developers — Ontraport is for you.
HubSpot is ideal for…
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Companies with larger sales teams
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Teams that want visual, ready-made reporting dashboards
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Businesses running high-SKU ecommerce stores
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Teams that need social and ad management inside their CRM
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Enterprise businesses with deep integration needs across departments
The bottom line: If your organization operates at true enterprise scale — with a large sales team, dedicated IT resources and highly specialized integration needs — HubSpot may be the better fit.
Customers like you have spoken
Customers like you have spoken
Verified pricing + feature breakdown
Verified pricing + feature breakdown
Ontraport and HubSpot each have many features. For this comparison, we selected the most essential features for small and mid-sized businesses.
Let’s take a look at the top 10 differences
Let’s take a look at the top 10 differences
Ontraport has a full feature set without HubSpot’s enterprise pricing
Both Ontraport and HubSpot offer all-in-one platforms — but HubSpot makes you pay enterprise rates to unlock essentials. Features like ecommerce, sales pipeline management, and even SMS automation require extra “Hubs” or add-ons that quickly add to thousands per month, plus a $10,000 onboarding fee. In contrast, Ontraport includes these capabilities in core plans so you get a complete feature set at a fraction of HubSpot’s $88,900+ first-year cost.
Ontraport offers one platform vs. many hubs
HubSpot splits core functionality across separate “Hubs” for marketing, sales, CMS, operations and more — each with its own add-ons, tiers and price tags. Even when you buy them all, they don’t always work seamlessly together, creating data silos and added admin work. Ontraport gives you a single, unified platform where all features are natively integrated, so your data stays consistent and your team can focus on growth instead of managing connections.
Ontraport offers more powerful marketing automation
Your automation should adapt to your strategy, not the other way around. Ontraport offers a wider range of triggers, conditions and actions so you can design complex journeys without extra tools. Whether you want to trigger a message from a page visit, update records tied to custom objects, or branch on specific engagement behaviors, you can build it intuitively in Ontraport. In HubSpot, many of these options are limited to higher-tier plans, often requiring workarounds or add-ons.
Ontraport’s custom objects are built for flexibility
Custom objects allow you to manage complex data in a way that fits your business model — but with HubSpot, you’re limited to many-to-many relationships. That inhibits you from truly being able to build custom workflows and systems. Ontraport supports one-to-one, one-to-many and many-to-many relationships natively, so your data structure matches your business structure.
Ontraport lets you build websites without code
HubSpot CMS often requires developer resources, especially for customization or advanced layouts. Ontraport is a true no-code platform, enabling marketers and other non-technical teams to launch personalized websites, portals, directories and more without ever touching code.
Ontraport’s CMS scales without limits
If you’re building a membership site, online courses, customer portal, directory or other dynamic web experience, you need a CMS that can grow with you. HubSpot’s CMS has hard limits: dynamic tables max out at 10,000 records. That means if you’re running a portal with more than 10,000 members, it simply won’t work. Ontraport’s Dynamic CMS has no such limits, so you can create large-scale experiences without worrying about hitting a ceiling.
Ontraport lets you manage payments your way
Ontraport’s payment system is fully CRM-native, giving you control over subscriptions, payment plans, free trials, invoicing, refunds, and post-purchase automations — all tied directly to the customer record. That means support teams can instantly access purchase history, marketing can trigger campaigns from transactions, and finance workflows stay connected without plugins. HubSpot offers only limited payment features, and its reliance on regions, tiers, and external processors makes it better suited for lighter use cases.
Ontraport offers email delivery expertise and tools to all customers
At Ontraport, we understand how important it is for your emails to get delivered to the inbox, so we don’t restrict features that enhance delivery to higher-level packages. You’ll get direct access to our team of email delivery experts who can review your email program and provide coaching. Plus, high-volume senders can access the private servers, IP addresses and other infrastructure they need.
Ontraport makes it easier to drive referrals
Ontraport delivers built-in partner program features, including automated commissions and referral tracking. HubSpot does not offer partner program capabilities.
Ontraport has more advanced templates
HubSpot’s standard website themes will help you get started with a simple website. Ontraport offers far more than just website templates, including more than 75 prebuilt automation maps and prebuilt backend and frontend functionality for systems such as blogs, community forums, courses and customer surveys.
Former HubSpot users choose Ontraport
Former HubSpot users choose Ontraport
“I run an agency and manage a few platforms … some in HubSpot... The summary is: The more mature I get in my marketing stack, the more I like LESS in my marketing stack. If you can have your course, lessons, and blog all in Ontraport— why would you not? 🙂”
“Hands down, Ontraport's campaign mapping is above and beyond any other tool I work with … It's better than HubSpot, GetResponse … they're all narrow-minded and you have to string them together. With Ontraport, you can put everything down on one canvas.”
“[Ontraport is] equivalent to HubSpot in functionality for less money.”
- Patrick A.
- Vince D.
- Stephanie M.
Former HubSpot users choose Ontraport
Former HubSpot users choose Ontraport
“I run an agency and manage a few platforms … some in HubSpot... The summary is: The more mature I get in my marketing stack, the more I like LESS in my marketing stack. If you can have your course, lessons, and blog all in Ontraport— why would you not? 🙂”
- Patrick A.
“Hands down, Ontraport's campaign mapping is above and beyond any other tool I work with … It's better than HubSpot, GetResponse … they're all narrow-minded and you have to string them together. With Ontraport, you can put everything down on one canvas.”
- Vince D.
“[Ontraport is] equivalent to HubSpot in functionality for less money.”
- Stephanie M.
Frequently Asked Questions
Frequently Asked Questions
There are a lot of all-in-one CRM alternatives to HubSpot that claim to be “powerful yet easy.” Ontraport is the only one that has what makes HubSpot so powerful: A central database tied to your marketing, sales and support functions.
Ontraport's mission has always been to remove the burden of technology so businesses can bring their value to the world. We remove that burden not only through our all-in-one software and award-winning service, but also through our accessible pricing.
We believe that all businesses need an enterprise-grade, powerful unified platform in order to scale — and shouldn't be held back by costs.
Unlike Salesforce or HubSpot, which often require six-figure, multi-year contracts plus developers and costly add-ons to unlock key features, Ontraport keeps essential functionality within reach. We deliver serious power at a transparent, fair price because we see ourselves as partners in your success.
Ontraport is built to scale. Many clients start small and grow to tens of thousands of contacts, members, or transactions without switching platforms. Our highly scalable database supports complex data structures and large-scale automations so you can keep growing without running into limits. Unlike HubSpot’s steep pricing jumps and feature restrictions, Ontraport lets you expand into advanced automation, custom objects, and large-scale CMS experiences without unexpected costs.
We get it — choosing a platform to run your business is a big decision. Ontraport has been helping businesses grow for nearly 20 years, earning the trust of companies around the world.
With over 500 five-star reviews, thousands of active users in our collaborative online community and hundreds of success stories and testimonials, Ontraport customers don’t just use the platform — they stick with it because it delivers real results.
We also have a proven record as a secure and reliable platform. We meet the highest standards for data protection and maintain strict compliance with government regulations. You can learn more about our security and compliance standards here and here.
Ontraport maintains an average 99.99% uptime, with a cloud-based infrastructure that’s continuously monitored and optimized for performance. Our team actively works to keep systems running smoothly, with recovery protocols in place to safeguard your data before issues arise.
You can always check our real-time system status for live updates on uptime and performance, and learn more about our reliability here.
Ontraport is designed to keep your data safe, private and compliant with industry security standards. Here are some of the security and compliance features we have in place:
- PCI DSS Level 1 compliance: Ensures secure payment processing and data protection.
- GDPR compliance: Meets the highest standards for handling personal data.
- Role-Based Access Control (RBAC): Lets you manage team permissions and restrict access to sensitive information.
- Multiple backup layers: Protect your data with redundancy and disaster recovery protocols.
- Automation log tracking: Provides full visibility into every action taken in your account.
You can learn more about our security policies here and our platform’s reliability and scalability here.
Yes! Ontraport connects with many popular business applications, including shopping carts, payment gateways, analytics tools and communication platforms.
For even more flexibility, Ontraport offers an open API for building custom integrations. You can also connect your account to Zapier, making it easy to sync with thousands of other apps.
Check out our integrations page for details on how Ontraport fits into your existing setup.
Yes. Ontraport’s AI Assistant is embedded directly in your automation builder, so it doesn’t just generate text — it takes action with your CRM data. That means you can:
- Segment contacts based on behaviors or attributes
- Trigger workflows like follow-ups, renewals, or lead scoring
- Draft personalized campaigns using real contact history
- Moderate comments, surface testimonials, or route messages automatically
Because the AI Assistant is native to your automations, it scales personalization across marketing, sales, and post-purchase touchpoints — without requiring extra apps or coding.
Not at all. We offer full migration and setup support but we don’t make it mandatory or overpriced. Whether you need a complete CRM migration or just want to move a few tools, our team can help you transition smoothly. And unlike HubSpot’s required onboarding packages, our services are optional and cost a fraction of the price.
Ontraport’s expert support team is available 7 days a week to help you get the most out of your account. You can reach us by live chat, email or screenshare during business hours, and our comprehensive knowledge base and Ontraport University training videos are available 24/7.
Here are our current support hours:
- Monday – Friday: 6 A.M. – 8 P.M. PST
- Saturday: Email support only
- Sunday: 11:30 A.M. – 8 P.M. PST
Support has been a core focus at Ontraport since day one — which is why we offer fast, fully in-house support at every plan level, with no paywalls. Our team is known for quick response times and unlimited screenshares, and our hundreds of five-star reviews on G2, Trustpilot and Capterra highlight just how far we go to help.
This HubSpot CRM review and comparison was last updated on October 2, 2025. If you have any suggested changes or notes, please email them to us.
Get the full feature-by-feature breakdown
Get the full feature-by-feature breakdown
Our complete comparison guide gives you a deeper look at every feature, plus a side-by-side of the top three platforms: HubSpot, Salesforce and Ontraport.
Features