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Why choose Ontraport over Kartra?
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Why choose Ontraport over Kartra?
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Before we go any further, let’s talk about why you’re here

If you’re comparing Kartra vs. Ontraport, you’re clearly on track to finding a platform that will handle all your online marketing, sales and customer management needs.

Still, with so many different features, packages and price points offered by both platforms, it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.
We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about both platforms and our honest assessment of how they compare in this Ontraport and Kartra review.

But first, a note: We realize we may come off as biased (heck, we’re Ontraport, comparing ourselves to one of our competitors), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:
At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
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Start your free trial

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
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Let's look at the top differences
Our sales reps have talked to thousands of people who are comparing Kartra vs. Ontraport, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport gives you award-winning support, without the wait

Navigating new software can be challenging, and you’ll probably have some questions along the way. Kartra offers basic chat and email support to help you if questions arise — but it may take a while to actually get your issue resolved. With Ontraport, you’ll have a team of dedicated support reps available via chat, email and screen share seven days a week — and they not only respond quickly, but they’re over-the-top helpful.

Ontraport is a system you can rely on for the long-haul

When it comes to the software you trust to run your business, stability should be top priority. You shouldn’t have to worry about downtime, bugs or glitches interfering with your business — and with Ontraport, you don’t have to. Our solid infrastructure supports your high-traffic launches, offers unlimited data storage and keeps your account running smoothly no matter how big your business grows.

Ontraport offers a broad feature set, without sacrificing depth

At first glance, Kartra and Ontraport’s features may look similar — but if you’re looking for deep functionality within each feature, Ontraport is for you. We created each of our features with real business owners and their use cases in mind — so when you build an email, web page or membership site, or if you want to pull data to analyze, you have all the functionality and customization options you need.

Ontraport tracks the most extensive, granular data

While Kartra offers some marketing analytics tools, Ontraport will give you far more detailed reports, from top-level sales and revenue performance to granular email and landing page stats. You can view your data in real time, use UTM tracking and lead source attribution to see where your leads are coming from, and leverage campaign performance stats to optimize your marketing.

Ontraport’s CRM lets you manage more than just customer data

With Ontraport, you can use custom record types to manage business systems and relationships including sales deals and companies, events and attendees, applications and applicants, surveys and responses, and teachers and students. No matter how you operate your business, you can customize Ontraport to run it efficiently.

Ontraport makes it easy to send segmented and personalized emails

When it comes to segmenting your list so you can send targeted messages, the type of system you go with matters. With list-based systems like Kartra, you have to manually move contacts to different segments as they transition from being a lead to a customer or show interest in different types of offerings. This often ends in messy situations such as duplicate contacts and people getting the wrong emails. With Ontraport’s database-based email system, contacts are automatically added to and removed from segments based on criteria you set up.

Ontraport offers robust, customizable membership site functionality

While both platforms provide membership site templates to help you launch faster, Ontraport’s templates can be easily modified without developers or designers. You can also leverage Ontraport to offer a much more tailored membership experience: You can trigger follow-up based on your members’ interactions, such as sending the next video lesson upon completion of the previous one or sending reminders after a certain amount of time passes without login. And if you already have a WordPress membership site, you can easily connect it to Ontraport using our built-in WordPress plugin.
What about pricing?
Let's compare.
Kartra pricing looks fairly attractive at first glance. But when you’re investing in software, it’s important to make sure it ticks all the boxes for the features you need now and everything you might need in the future.

As your business grows and your needs change, you may want more advanced marketing and sales features such as lead source tracking, campaign performance reporting and sales pipeline management tools. Ontraport comes with all the capabilities businesses need as they grow so you won’t have to migrate to another platform in the future.

Aside from ticking all the boxes on features, though, what often matters even more is that you have a strong support team on your side. Kartra offers different support depending on your account level, while Ontraport is well-known for its quick and helpful support across the board. And included in your package are two free calls with our team, where we’ll create a roadmap for your success with Ontraport and get you all set up.

Our pricing tiers are designed to grow as your business grows so you’ll never end up with a price tag that’s disproportionate to your business size. All plans start with a 14-day free trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time.


Here's what our customers are saying

“The customer service, community and a great product is why I switched away from ClickFunnels, Kartra and Kajabi.”
Ontraport user, Jim Urban
Jim Urban
Accelerate Leadership Group
“I LOVE Ontraport! As a CRM, it's user-friendly and even though I'm not techy, I can figure most things out. But even when I get stuck, the Ontraport support team is AMAZING! I love that Ontraport is an all-in-one marketing platform. Landing pages, email marketing, membership management, payment platform, everything!”
Ontraport user, Ellen Bathgate
Ellen Bathgate
Rent Roll Starter
“I used ActiveCampaign in the past. Ontraport looks better (great design) and has a ton of features — a page builder with context-based blocks, for example. The logic of the campaign builder is also better, with a better overview of the stats.”
Ontraport user, Gjermund Siversten
Gjermund Siversten
PopJazzOnline
“Ontraport makes marketing and selling in my business effective and easy. With great email deliverability, I don't have to worry that my marketing messages aren't getting to my prospects and customers. I couldn't be happier about my experience with Ontraport and love sharing it as a resource with my clients.”
Ontraport user, Deanna Maio
Deanna Maio
SavvyGals Coaching & Consulting
“The most important thing about Ontraport that I have not ever found in any other software in 10 years is the support and communication. Any time you need someone, they’re there — by phone or by chat. They help you, they get back to you without asking, and they address your concerns.”
Ontraport user, John Gallagher
John Gallagher
Learning Herbs
“When I came to Ontraport, my business was hurting. I had stuff on LeadPages, ConvertKit, ClickFunnels, Teachable, Constant Contact, and a whole host of other companies. The sad part about it, I had most of them at the same time. I stumbled upon Ontraport and my life has not been the same. This tool has everything in it, and I would rather be nowhere else than working with such an awesome company.”
Ontraport user, Jenny Jones
Jenny Jones
Financial Consultant
This software comparison was last updated on November 3, 2021. If you have any suggested changes or notes, please email them to us.

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