Software comparison
 Wordpress vs. Ontraport 
Here’s a summary of Ontraport and WordPress pros and cons so you can decide which CMS platform is right for you.
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 Note: In this comparison, we’re looking at WordPress.org, which is the open-source WordPress software. This differs from WordPress.com, which is a more beginner-friendly service and handles domains, hosting and updates for users.  
Software comparison
 Wordpress vs. Ontraport 
Here’s a summary of Ontraport and WordPress pros and cons so you can decide which CMS platform is right for you.
settings
 Note: In this comparison, we’re looking at WordPress.org, which is the open-source WordPress software. This differs from WordPress.com, which is a more beginner-friendly service and handles domains, hosting and updates for users.  
COMPARE CUSTOMER RATINGS
     Platform + infrastructure satisfaction:
     
Ontraport
Wordpress
     API + integrations satisfaction:
Ontraport
 Wordpress 
     Total built-in features:
Ontraport
 
 Wordpress 
COMPARE CUSTOMER RATINGS
   Platform + infrastructure satisfaction:   
Ontraport
Worpress
   API + integrations satisfaction:   
Ontraport
Wordpress
   Total built-in features:
 Ontraport
 Wordpress 
Let’s take a look at the top differences:
Ontraport runs your website and business plugin-free

Ontraport manages all your core business functions — your website, marketing and sales lead management, online payments, customer support and more — in one platform. That means your website can easily incorporate functionality such as appointment scheduling, forms for lead capture, payment processing and more.

With WordPress, you need a plugin for everything you want to include beyond basic content. In fact, the average WordPress site uses 20-30 plugins. With every plugin comes new security risks, lags in page load speed, updates to keep up with and price tags — and that maintenance adds up.

Ontraport lets you create dynamic web experiences without code

Ontraport makes it drag-and-drop easy to create personalized, interactive web experiences. You can design a dynamic blog, courses and lessons, client portal, community forum, partner center or even a full-on web app just as easily as you would create any web page. You won’t need a single line of code. With WordPress, that’s impossible.

Ontraport lets you create a full LMS and membership site

With Ontraport, you can not only build your LMS site and store all your course content, but you can also connect it to all your member email automations, your member subscription payments, your member self-service portal, your member events and appointments, and more. Ontraport’s CMS is seamlessly connected to its comprehensive feature set that manages your business. With WordPress, you’d need to integrate numerous software tools and plugins to get all the functionality you need.

Ontraport protects you from security breaches

More than 13,000 WordPress sites get hacked per day, according to 2024 research by Colorlib. While there are ways to keep your WordPress site secure, it often takes a skilled and experienced developer — plus a lot of regular maintenance — to reliably prevent security breaches on the platform.

With Ontraport, your site will always be protected — and it won’t require your manual intervention. We take an active role in protecting your site and data with multiple layers of backups, PCI-DSS Level 1 Certification, free SSL certificates for every page, 24/7 systems monitoring and more, so you don’t have to stress about keeping your site secure. 

Want to see for yourself?  
Try Ontraport free for 14 days to test our features and see how it can work for you.
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Ontraport has dedicated, one-to-one customer support

When something goes wrong with your website, you have to stop what you’re doing to fix it — so it’s essential that support is available when you need it. WordPress has a great community of users to help you learn how to use WordPress, but its personal support services are reserved for top-tier accounts (which are pricey). As a result, business owners and developers end up spending hours trying to troubleshoot on their own — instead of having a team that knows all the ins and outs of the software doing the work for them.

Every Ontraport account comes with personal support, and we’ll solve your problems quickly without charging you for it. With options for live chat, email and screen share support — plus VIP support and done-for-you builds for enterprise companies — you’ll never be left hanging.

Ontraport is built to drive traffic and conversions

With your website, CRM, sales and marketing under the same roof, you can make your web experience much more personal across your whole funnel. Ontraport makes it easy to get detailed tracking across your site, save your visitors’ contact info with opt-in forms, and seamlessly follow up with them via email or SMS. When they come back, you can recommend products and special offers based on what you know they’re interested in. And you can do it all without any plugins, integrations or extra subscriptions.

Ontraport vs. WordPress
feature-by-feature comparison
With a platform like Ontraport or WordPress, there are a lot of features to consider. We did all the research and broke it down so you can see at a glance what you’ll get out-of-the-box with each platform — before plugins, integrations or code.

Since WordPress is an open source project, an experienced engineer can make additions and changes to the code and potentially add many of these features. In cases where a plugin or professional coding is required to create or manage a feature, we have marked the feature ‘Custom code and/or plugin required.’
Key Features
Ontraport
WordPress
Flexible data management
Custom code and/or plugin required
File hosting
Custom code and/or plugin required
Online payments
Custom code and/or plugin required
Dynamic CMS
Pipeline management
Custom code and/or plugin required
Calendar and email sync
Custom code and/or plugin required
Automation builder
Custom code and/or plugin required
Email marketing
Custom code and/or plugin required
SMS test messaging
Custom code and/or plugin required
Marketing tracking
Custom code and/or plugin required
Partner programs
Custom code and/or plugin required
Page builder
Page personalization
Custom code and/or plugin required
Membership sites
Custom code and/or plugin required
Visitor tracking
Custom code and/or plugin required
Performance reporting
Custom code and/or plugin required
Want to see for yourself?
Try Ontraport free for 14 days to test our features and see how it can work for you.
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What about the cost?
Let’s look at Ontraport vs. WordPress plans and pricing
Pro account with with Dynamic CMS:
$248/month
Includes: Marketing and automation, sales and CRM, website and pages, payments, reporting and Dynamic CMS
With Ontraport you get everything you need in one platform. There’s no need for plugins, integrations or paid themes — all the functionality you need to build your business is included in your original price tag.

Our pricing tiers are designed to grow alongside you, so you’ll never end up with a bill that’s disproportionate to your business size — even with advanced Dynamic CMS add-ons. You’ll have access to the tools you need to scale, and you won’t need to upgrade to another platform as you grow.

All plans start with a 14-day free trial, no commitment required. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time. 

Open-source WordPress.org software:
$0/month
Includes: CMS
WordPress gives you an advanced publishing platform… but it’s insufficient to manage and scale an entire business.

To get all the functionality you need for a business, you’ll need: a CRM for WordPress to organize contacts, marketing automation to get people to your site, sales tools to keep your pipeline moving, and scheduling software to book appointments. You can get that functionality with plugins, but each one comes with its own maintenance and security risks.

Plus, all the plugins, themes, security and maintenance costs that come with WordPress will add up over time.

It’s ultimately cheaper and more scalable to use a platform that comes with all the functionality and customization you’ll need, out-of-the-box.
WordPress appears to be the cheaper (free) option… 
…But once you consider everything needed to actually run a business with WordPress, it’s just not free. You’d also have to pay for:
  • A website theme: up to $200
  • Plugins: $0 to $1,000 each
  • Security features: $50+
  • Software integrations for sales, marketing, operations and more: $1,000+
Those costs add up fast — not to mention all your time wasted on maintenance, troubleshooting and updating your plugins and themes.
What about the cost? Let’s look at Ontraport vs. WordPress plans and pricing.
Pro account with with Dynamic CMS:
$248/month
Includes: Marketing and automation, sales and CRM, website and pages, payments, reporting and Dynamic CMS
With Ontraport you get everything you need in one platform. There’s no need for plugins, integrations or paid themes — all the functionality you need to build your business is included in your original price tag.

Our pricing tiers are designed to grow alongside you, so you’ll never end up with a bill that’s disproportionate to your business size — even with advanced Dynamic CMS add-ons. You’ll have access to the tools you need to scale, and you won’t need to upgrade to another platform as you grow.

All plans start with a 14-day free trial, no commitment required. If you decide to purchase, you can choose from four plans and upgrade or downgrade any time. 

Marketing Automation account:
$0/month
Includes: CMS
WordPress gives you an advanced publishing platform… but it’s insufficient to manage and scale an entire business.

To get all the functionality you need for a business, you’ll need: a CRM for WordPress to organize contacts, marketing automation to get people to your site, sales tools to keep your pipeline moving, and scheduling software to book appointments. You can get that functionality with plugins, but each one comes with its own maintenance and security risks.

Plus, all the plugins, themes, security and maintenance costs that come with WordPress will add up over time.

It’s ultimately cheaper and more scalable to use a platform that comes with all the functionality and customization you’ll need, out-of-the-box.
 WordPress appears to be the cheaper (free) option…  
 …But once you consider everything needed to actually run a business with WordPress, it’s just not free. You’d also have to pay for: 
  • A website theme: up to $200
  • Plugins: $0 to $1,000 each
  • Security features: $50+
  • Software integrations for sales, marketing, operations and more: $1,000+
 You’d need a MAX plan to get all that — which starts at $999.

If you need a CRM, sales tools, calendar or content management system, you'll have to buy and integrate additional tools.

Here's what our customers are saying
Google Review Trustpilot Review G2 Review Capterra Review
“I used to be a hard core ‘use WordPress for everything’ kind of guy… but the more mature I get in my marketing stack, the more I like having LESS in my marketing stack. If you can have your course, lessons, and blog all in Ontraport, why would you not? 🙂”
Patrick Allmond
Marketing agency founder
The subscription for Ontraport was a no-brainer … This eliminated the need for Wordpress, Woocommerce, Google Sheets and Active Campaign right off the bat."
Jess Bommarito
Groundswell Coworking
“I’ve watched Ontraport build out and up over the years ... I’ve always paid for managed hosting, a genesis framework and a WordPress tech for my sites. It’s saving me almost $2k per year moving it all to Ontraport, and the feature integrations with Dynamic CMS are just plain awesome!!!”
Christina Ethridge
Marketing strategist
“We’ve been moving clients from Wordpress to Ontraport over the last two years … Every single one of them has had a jaw-dropping moment when they realized how easy it was to add a new banner for a promo, change a photo, or create new pages."
Dr. Ernesto Gutierrez
Practice Growth Formula
“Ontraport eliminated my need for 12 other systems, and simplified my business in an incredible way. I'm still in the process of migrating every single Wordpress website I own to [Ontraport’s] drag-and-drop pages … I already feel this is the best business move I've ever made.”
Nick Pineault
The EMF Guy
This software comparison was last updated on May 15, 2024. If you have any suggested changes or notes, please email them to us.
I used to be a hard core ‘use WordPress for everything’ kind of guy… but the more mature I get in my marketing stack, the more I like having LESS in my marketing stack. If you can have your course, lessons, and blog all in Ontraport, why would you not? 🙂”
Patrick Allmond
Marketing agency founder
“The subscription for Ontraport was a no-brainer … This eliminated the need for Wordpress, Woocommerce, Google Sheets and Active Campaign right off the bat."
Jess Bommarito
Groundswell Coworking
“I’ve watched Ontraport build out and up over the years ... I’ve always paid for managed hosting, a genesis framework and a WordPress tech for my sites. It’s saving me almost $2k per year moving it all to Ontraport, and the feature integrations with Dynamic CMS are just plain awesome!!!”
Christina Ethridge
Marketing strategist
"We’ve been moving clients from Wordpress to Ontraport over the last two years … Every single one of them has had a jaw-dropping moment when they realized how easy it was to add a new banner for a promo, change a photo, or create new pages."
Dr. Ernesto Gutierrez
Practice Growth Formula
“Ontraport eliminated my need for 12 other systems, and simplified my business in an incredible way. I'm still in the process of migrating every single Wordpress website I own to [Ontraport’s] drag-and-drop pages … I already feel this is the best business move I've ever made.”
Nick Pineault
The EMF Guy
This software comparison was last updated on May 15, 2024. If you have any suggested changes or notes, please email them to us.
Ready to see if Ontraport is right for you?
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Frequently Asked Questions
I’ve already invested time and money into my WordPress site. Why should I start over in a new platform?
Instead of thinking about how much time and money you’ve already spent with WordPress, think about how much you’ll save in the long run with a platform that demands a fraction of your time and budget.

For example, when you migrate a WordPress website to Ontraport you’ll be able to…


  • Avoid the costs and complications of plugins
  • Eliminate the need for several other tools
  • Design and update your site more quickly and easily
  • Spend less time handling updates and security issues
  • Reduce your monthly software bill by hundreds or thousands of dollars
  • Create new website content in a matter of clicks
  • Offer more interactive, personalized experiences that drive real results

Plus, we offer migration support when you’re ready to take the leap.

I love the WordPress community and knowledge base. Does Ontraport have something similar?

Yes! We have a thriving community of entrepreneurs, developers, marketers and more who love sharing their ideas. You also have access to a wide range of free resources to help you get the most from the platform. Here are just a few:

Our support team is known for being quick, friendly and over-the-top helpful.

Is Ontraport suitable for larger businesses?

Absolutely. Our team is experienced with larger business needs like high traffic volume, large-scale product launches and custom website needs. We offer all kinds of perks and services for enterprise clients, including:
 

  • Dedicated VIP support
  • High-volume email services
  • Done-for-you services and builds
  • Dedicated infrastructure for large databases
  • And much more
Can Ontraport handle integrations, webhooks and API customization like WordPress can?
Yes. One of the perks of using a platform like Ontraport is that you aren’t required to get fancy with integrations, webhooks and API tricks — because your core functionality is already built into the platform. But if you’re a developer who wants total flexibility, you’ve got it!

We offer an open API, webhooks, and a wide range of integration partners, so you can customize your site and business as much or as little as you’d like.
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