Ontraport vs. WordPress comparison

Ontraport manages all your core business functions — your website, marketing and sales lead management, online payments, customer support and more — in one platform. That means your website can easily incorporate functionality such as appointment scheduling, forms for lead capture, payment processing and more.

With WordPress, you need a plugin for everything you want to include beyond basic content. In fact, the average WordPress site uses 20-30 plugins. With every plugin comes new security risks, lags in page load speed, updates to keep up with and price tags — and that maintenance adds up.

Ontraport lets you create dynamic web experiences without code

Ontraport makes it drag-and-drop easy to create personalized, interactive web experiences. You can design a dynamic blog, courses and lessons, client portal, community forum, partner center or even a full-on web app just as easily as you would create any web page. You won’t need a single line of code. With WordPress, that’s impossible.

Screenshot examples of Membership Sites created with the Ontraport app

Ontraport lets you create a full LMS and membership site

With Ontraport, you can not only build your LMS site and store all your course content, but you can also connect it to all your member email automations, your member subscription payments, your member self-service portal, your member events and appointments, and more. Ontraport’s CMS is seamlessly connected to its comprehensive feature set that manages your business. With WordPress, you’d need to integrate numerous software tools and plugins to get all the functionality you need.

Two smiling Ontraport users, and a screenshot of a membership site login form

Ontraport protects you from security breaches

More than 13,000 WordPress sites get hacked per day, according to 2024 research by Colorlib. While there are ways to keep your WordPress site secure, it often takes a skilled and experienced developer — plus a lot of regular maintenance — to reliably prevent security breaches on the platform.

With Ontraport, your site will always be protected — and it won’t require your manual intervention. We take an active role in protecting your site and data with multiple layers of backups, PCI-DSS Level 1 Certification, free SSL certificates for every page, 24/7 systems monitoring and more, so you don’t have to stress about keeping your site secure.

An Ontraport Support representative assisting a client via live chat.

Ontraport has dedicated, one-to-one customer support

When something goes wrong with your website, you have to stop what you’re doing to fix it — so it’s essential that support is available when you need it. WordPress has a great community of users to help you learn how to use WordPress, but its personal support services are reserved for top-tier accounts (which are pricey). As a result, business owners and developers end up spending hours trying to troubleshoot on their own — instead of having a team that knows all the ins and outs of the software doing the work for them.

Every Ontraport account comes with personal support, and we’ll solve your problems quickly without charging you for it. With options for live chat, email and screen share support — plus VIP support and done-for-you builds for enterprise companies — you’ll never be left hanging.

An Ontraport user and a depiction of Ontraport's drag-and-drop Card View feature

Ontraport is built to drive traffic and conversions

With your website, CRM, sales and marketing under the same roof, you can make your web experience much more personal across your whole funnel. Ontraport makes it easy to get detailed tracking across your site, save your visitors’ contact info with opt-in forms, and seamlessly follow up with them via email or SMS. When they come back, you can recommend products and special offers based on what you know they’re interested in. And you can do it all without any plugins, integrations or extra subscriptions.

Ontraport vs. WordPress
feature-by-feature comparison

With a platform like Ontraport or WordPress, there are a lot of features to consider. We did all the research and broke it down so you can see at a glance what you’ll get out-of-the-box with each platform — before plugins, integrations or code.

Since WordPress is an open source project, an experienced engineer can make additions and changes to the code and potentially add many of these features. In cases where a plugin or professional coding is required to create or manage a feature, we have marked the feature ‘Custom code and/or plugin required.’

Key Features

Ontraport

WordPress