How This Couple Quit Their Job and Doubled Their Income by Launching a Parent Coaching Website

Cecilia and Jason Hilkey of Happily Family

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The Hilkeys Quit Their Job But Doubled Their Income by Launching a Parent Coaching Website

Cecilia & Jason Hilkey of Happily Family

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The Hilkeys Quit Their Job But Doubled Their Income by Launching a Parent Coaching Website

Cecilia & Jason Hilkey of Happily Family

The Entrepreneurs

Cecilia and Jason Hilkey created their successful parent coaching website, Happily Family, after realizing that their feelings of "parenting overwhelm" weren't unique to just them.

Located in the charming small town of Corvallis, Oregon, Cecilia and Jason Hilkey are parents of two energetic daughters and describe themselves as one big “happily family.” That’s not a typo — rather it’s a play on words to express the feeling of connection they have towards every member of the family. It’s also the philosophy that inspired the name of their successful online business.

Two heads are better than one, and that’s definitely the case with this couple. Like two peas in a pod, this inseparable power duo not only teach online parenting classes together but also have taught in the same preschool classroom together. Before launching Happily Family, they also owned a private practice that provided therapy services to children and adults with disabilities.

Parents themselves, the pair know firsthand how difficult it can be for moms and dads to find the time to read the latest parenting books and studies. With years of experience and academic study behind them, Cecilia and Jason share their knowledge to help families across the globe.

The Entrepreneurs

Cecilia and Jason Hilkey created their successful parent coaching website, Happily Family, after realizing that their feelings of "parenting overwhelm" weren't unique to just them.

Located in the charming small town of Corvallis, Oregon, Cecilia and Jason Hilkey are parents of two energetic daughters and describe themselves as one big “happily family.” That’s not a typo — rather it’s a play on words to express the feeling of connection they have towards every member of the family. It’s also the philosophy that inspired the name of their successful online business.

Two heads are better than one, and that’s definitely the case with this couple. Like two peas in a pod, this inseparable power duo not only teach online parenting classes together but also have taught in the same preschool classroom together. Before launching Happily Family, they also owned a private practice that provided therapy services to children and adults with disabilities.

Parents themselves, the pair know firsthand how difficult it can be for moms and dads to find the time to read the latest parenting books and studies. With years of experience and academic study behind them, Cecilia and Jason share their knowledge to help families across the globe.

The Backstory

When parents started showing up at their preschool classroom simply to be “flies on the wall,” teachers Cecilia and Jason Hilkey knew they had something unique on their hands. “The parents would come and file papers or dust shelves just to see how we were interacting with the kids,” said Cecilia. The couple were teachers at a progressive school that didn’t use punishments or rewards.
“We got really good at helping kids do what they wanted to do intrinsically and also learn how to work in groups, so they understand things such as, if you hit this other child, it’s going to affect them.”

The demand for their advice quickly grew, so in 2012 they launched their business, Happily Family, along with their first online parenting conference, Education: Next Generation, which featured interviews with 25 experts in brain science, child development and psychology who also believed in the same non-authoritative parenting philosophy.

Cecilia and Jason knew they were meeting a deep need for a lot of people and have since launched a parent coaching membership website with recorded videos and online coaching sessions. Since then, the couple left teaching and committed their full-time focus on the business. Luckily with Ontraport, they weren’t on their own when learning how to start an online coaching business.

The Backstory

When parents started showing up at their preschool classroom simply to be “flies on the wall,” teachers Cecilia and Jason Hilkey knew they had something unique on their hands. “The parents would come and file papers or dust shelves just to see how we were interacting with the kids,” said Cecilia. The couple were teachers at a progressive school that didn’t use punishments or rewards.
“We got really good at helping kids do what they wanted to do intrinsically and also learn how to work in groups, so they understand things such as, if you hit this other child, it’s going to affect them.”

The demand for their advice quickly grew, so in 2012 they launched their business, Happily Family, along with their first online parenting conference, Education: Next Generation, which featured interviews with 25 experts in brain science, child development and psychology who also believed in the same non-authoritative parenting philosophy.

Cecilia and Jason knew they were meeting a deep need for a lot of people and have since launched a parent coaching membership website with recorded videos and online coaching sessions. Since then, the couple left teaching and committed their full-time focus on the business. Luckily with Ontraport, they weren’t on their own when learning how to start an online coaching business.

Ready to learn exactly how to start your online coaching business?

“We’re not looking to make tons of money; we’re looking to spend time with our family and to have the freedom to go and travel and live where we want to live.” 

— Cecilia & Jason Hilkey, Happily Family

Ready to learn exactly how to start your online coaching business?

“We’re not looking to make tons of money; we’re looking to spend time with our family and to have the freedom to go and travel and live where we want to live.” 

— Cecilia & Jason Hilkey, Happily Family

“It was the only way to make a big impact. It made us play big, and playing big can be scary.”
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Grown their email list from 1,091 to over 40,000

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Completed five partner launches with 99 affiliates

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Delivered over 3,000 information products to parents around the world

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Sent 800,000 emails in one month (their current record) 

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Automated every aspect of their marketing, sales and fulfillment

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Achieved a level of financial freedom that allowed them to quit their teaching jobs 

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Gone viral in the parenting community, reaching people in 216 countries who otherwise don’t have access to this type of parenting advice

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Expanded their business so successfully that they were able to buy their dream house in their dream location 

How to start an online coaching business with Ontraport

Lead Generation with Gated Content

Building your list of potential customers is a critical initial step in business building. The Hilkeys offer valuable content for free in exchange for prospects’ email addresses, which they then use to stay in touch with those prospects. On their site, a call-to-action button, followed by a pop-up light box, encourages leads to enter their email address to receive a free “Calming Plan” PDF worksheet.

After the visitor fills out the form, Ontraport’s email automation sends a welcome email to his or her inbox along with a download link. The new lead’s contact information is saved in the Hilkeys’ contact database inside Ontraport and tagged (depending on what content is downloaded). From there, the new lead receives additional emails over the next several weeks featuring more content specific to their needs and interests.

Tip: To start generating more leads for your business, use our prebuilt Free Download Lead Magnet Funnel.

Trigger-Based Email Marketing Automation

The Hilkeys use email automation to do much more than stay in touch with their new leads. Using Ontraport’s conditions and settings in their marketing campaigns, they’re able to follow up in more personalized and granular ways depending on whether or not a desired action is completed. For example, if someone opts in for the “Calming Plan” worksheet but doesn’t download it in the initial email, after a few hours a second email goes out with another download link and the subject line: “Did you get it? (So we can sleep).”
 

Tip: To add follow-up to your business, use our prebuilt Stay-in Touch Drip Email Campaign.

Trigger-Based Email Marketing Automation

The Hilkeys use the email marketing automation to do much more than stay in touch with their new leads. Using Ontraport’s conditions and settings in their marketing campaigns, they’re able to follow up in more personalized and granular ways depending on whether or not a desired action is completed. For example, if someone opts in for the “Calming Plan” worksheet but doesn’t download it in the initial email, after a few hours a second email goes out with another download link and the subject line: “Did you get it? (So we can sleep).”

Tip: To add follow-up to your business, use our prebuilt Stay-in Touch Drip Email Campaign.

Membership Site Functionality

Through their parenting membership site, the Hilkeys package their exclusive advice for busy moms and dads to access anytime, anywhere. Once new members “Join the Tribe,” they’re granted exclusive access to content dripped through self-paced modules, 12 group coaching sessions, an exclusive membership community form, workshops and more.

The Hilkeys focus on providing the best experience for their members, and that means spending time on what really matters. Ontraport’s automation takes care of all the tedious tasks that used to eat up their time, including processing subscription payments, delivering membership login credentials, upgrading membership access levels, showing/hiding content to members based on their access level or stage, and removing access for those whose payment is declined or who canceled.

Tip: To set up a membership site for your business, use our Membership Starter Kit system

“We couldn't do our business without Ontraport.

Online Conferences

Conferences are the bread and butter of the networking world but, for many busy parents, the time and travel needed to attend isn’t a possibility. Jason and Cecilia use their extensive network to host online conferences with a panel of speakers and experts to discuss the latest insights in childhood development, psychology, empathy and more.

There’s something exciting about attending a conference — from first buying the tickets to getting gradually teased with new bits of information as the date of the event nears, and the Hilkeys are able to recreate that experience.

When hosting an online conference, they use a product launch campaign to build that excitement for weeks or months before the release. The event announcement, the series of emails promoting the speakers, a landing page with details selling the tickets, and order page and delivery of tickets are all orchestrated through Ontraport.

Ready to learn exactly how to start your online coaching business?

“We’re not looking to make tons of money; we’re looking to spend time with our family and to have the freedom to go and travel and live where we want to live.” 

— Cecilia & Jason Hilkey, Happily Family

Ready to learn exactly how to start your online coaching business?

“We’re not looking to make tons of money; we’re looking to spend time with our family and to have the freedom to go and travel and live where we want to live.” 

— Cecilia & Jason Hilkey, Happily Family

Frequently Asked Questions

I’m wondering how to start an online coaching business from scratch. Can Ontraport help with that?

Ontraport’s prebuilt sales, marketing and membership systems make it easy to get started quickly without hiring an expert. With a feature set that covers everything you need to manage your coaching business, you won’t have to migrate to other tools or add on integrations.

I’m not a coach, is Ontraport right for my type of business?

You don’t have to be a coach to thrive with Ontraport.  We’re the platform of choice for all types of business, including personal and professional service providers, agencies, consultants, teachers, coaches and more.

I’ve been in business for a long time — is Ontraport for scaling?

Ontraport is the place to go when you’re ready to take your business to the next level. Whether your growth has stagnated or you’re simply ready to push the gas, Ontraport will get you systemized and scaled in no time. You can start with our done-for-you systems or build anything you can dream up with our highly customizable platform.

Turn your business on with Ontraport.

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