The entrepreneurs
Cecilia and Jason Hilkey created their successful parent coaching website, Happily Family, after realizing that their feelings of "parenting overwhelm" weren't unique to just them.
Located in the charming small town of Corvallis, Oregon, Cecilia and Jason Hilkey are parents of two energetic daughters and describe themselves as one big “happily family.” That’s not a typo — rather it’s a play on words to express the feeling of connection they have towards every member of the family. It’s also the philosophy that inspired the name of their successful online business.
Two heads are better than one, and that’s definitely the case with this couple. Like two peas in a pod, this inseparable power duo not only teach online parenting classes together but also have taught in the same preschool classroom together. Before launching Happily Family, they also owned a private practice that provided therapy services to children and adults with disabilities.
Parents themselves, the pair know firsthand how difficult it can be for moms and dads to find the time to read the latest parenting books and studies. With years of experience and academic study behind them, Cecilia and Jason share their knowledge to help families across the globe.
The entrepreneurs
Cecilia and Jason Hilkey created their successful parent coaching website, Happily Family, after realizing that their feelings of "parenting overwhelm" weren't unique to just them.
Located in the charming small town of Corvallis, Oregon, Cecilia and Jason Hilkey are parents of two energetic daughters and describe themselves as one big “happily family.” That’s not a typo — rather it’s a play on words to express the feeling of connection they have towards every member of the family. It’s also the philosophy that inspired the name of their successful online business.
Two heads are better than one, and that’s definitely the case with this couple. Like two peas in a pod, this inseparable power duo not only teach online parenting classes together but also have taught in the same preschool classroom together. Before launching Happily Family, they also owned a private practice that provided therapy services to children and adults with disabilities.
Parents themselves, the pair know firsthand how difficult it can be for moms and dads to find the time to read the latest parenting books and studies. With years of experience and academic study behind them, Cecilia and Jason share their knowledge to help families across the globe.
The backstory
The backstory
Ready to learn exactly how to start your online coaching business?
"We used to use four different systems to run our online business and we had to constantly check and fix things. Now we use Ontraport, and it all just works. Our customers can click, make a purchase, and get their product every time. Getting paid and serving our customers is critical, and we are happy to entrust it to Ontraport."
— Cecilia & Jason Hilkey, Happily Family
Ready to learn exactly how to start your online coaching business?
"We used to use four different systems to run our online business and we had to constantly check and fix things. Now we use Ontraport, and it all just works. Our customers can click, make a purchase, and get their product every time. Getting paid and serving our customers is critical, and we are happy to entrust it to Ontraport."
— Cecilia & Jason Hilkey, Happily Family
Grown their email list from 1,091 to over 40,000
Completed five partner launches with 99 affiliates
Delivered over 3,000 information products to parents around the world
Sent 800,000 emails in one month (their current record)
Automated every aspect of their marketing, sales and fulfillment
Achieved a level of financial freedom that allowed them to quit their teaching jobs
Gone viral in the parenting community, reaching people in 216 countries who otherwise don’t have access to this type of parenting advice
Expanded their business so successfully that they were able to buy their dream house in their dream location
Lead generation with gated content
Building your list of potential customers is a critical initial step in business building. The Hilkeys offer valuable content for free in exchange for prospects’ email addresses, which they then use to stay in touch with those prospects. On their site, a call-to-action button, followed by a pop-up light box, encourages leads to enter their email address to receive a free “Calming Plan” PDF worksheet.
After the visitor fills out the form, Ontraport’s email automation sends a welcome email to his or her inbox along with a download link. The new lead’s contact information is saved in the Hilkeys’ contact database inside Ontraport and tagged (depending on what content is downloaded). From there, the new lead receives additional emails over the next several weeks featuring more content specific to their needs and interests.
Tip: To start generating more leads for your business, use our prebuilt Free Download Lead Magnet Funnel.
Trigger-based email marketing automation
The Hilkeys use email automation to do much more than stay in touch with their new leads. Using Ontraport’s conditions and settings in their marketing campaigns, they’re able to follow up in more personalized and granular ways depending on whether or not a desired action is completed. For example, if someone opts in for the “Calming Plan” worksheet but doesn’t download it in the initial email, after a few hours a second email goes out with another download link and the subject line: “Did you get it? (So we can sleep).”
Tip: To add follow-up to your business, use our prebuilt Stay-in Touch Drip Email Campaign.
Trigger-based email marketing automation
The Hilkeys use the email marketing automation to do much more than stay in touch with their new leads. Using Ontraport’s conditions and settings in their marketing campaigns, they’re able to follow up in more personalized and granular ways depending on whether or not a desired action is completed. For example, if someone opts in for the “Calming Plan” worksheet but doesn’t download it in the initial email, after a few hours a second email goes out with another download link and the subject line: “Did you get it? (So we can sleep).”
Tip: To add follow-up to your business, use our prebuilt Stay-in Touch Drip Email Campaign.
Membership site functionality
“We couldn't do our business without Ontraport.”
Online conferences
Ready to learn exactly how to start your online coaching business?
"We used to use four different systems to run our online business and we had to constantly check and fix things. Now we use Ontraport, and it all just works. Our customers can click, make a purchase, and get their product every time. Getting paid and serving our customers is critical, and we are happy to entrust it to Ontraport."
— Cecilia & Jason Hilkey, Happily Family
Ready to learn exactly how to start your online coaching business?
"We used to use four different systems to run our online business and we had to constantly check and fix things. Now we use Ontraport, and it all just works. Our customers can click, make a purchase, and get their product every time. Getting paid and serving our customers is critical, and we are happy to entrust it to Ontraport."
— Cecilia & Jason Hilkey, Happily Family
Frequently Asked Questions
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