Run webinars as part of your broader marketing and sales system — not as a standalone tool.
Webinar management that fits into your existing systems
Webinar management that fits into your existing systems
Use webinar activity alongside your existing CRM data
With many webinar platforms, attendee data lives separately from your core contact data. Teams rely on manual exports and checks to understand how a webinar fits into someone’s broader journey.
In Ontraport, webinar activity lives directly alongside your other lead activity tracking. Registrations, attendance and follow-up actions are recorded in the same system your team already uses, making it easier to ensure the correct marketing and sales follow-up takes place.
In Ontraport, webinar activity lives directly alongside your other lead activity tracking. Registrations, attendance and follow-up actions are recorded in the same system your team already uses, making it easier to ensure the correct marketing and sales follow-up takes place.
Let webinar outcomes drive real automation
Standalone webinar tools are typically limited to webinar-specific actions, like tagging attendees or sending follow-ups.
With Ontraport, webinar outcomes can trigger automation across your entire account. Attendance, no-shows and engagement can update contact records, move contacts to targeted campaigns, or notify teams to follow up — all within the same automation framework you use everywhere else.
With Ontraport, webinar outcomes can trigger automation across your entire account. Attendance, no-shows and engagement can update contact records, move contacts to targeted campaigns, or notify teams to follow up — all within the same automation framework you use everywhere else.
Adapt webinars to how your team works — not the other way around
Most webinar platforms lock you into predefined flows and structures. That becomes limiting as you extend to new audiences, change offers, launch internal events, introduce evergreen formats or want to customize your flow.
Ontraport gives you control over how webinars are structured and how they evolve. You can adjust signup and replay pages, follow-up logic, timing and more as your needs change, without switching platforms or rebuilding from scratch.
Ontraport gives you control over how webinars are structured and how they evolve. You can adjust signup and replay pages, follow-up logic, timing and more as your needs change, without switching platforms or rebuilding from scratch.
Webinar management that fits into your existing systems
Webinar management that fits into your existing systems
Run webinars as part of your broader marketing and sales system — not as a standalone tool.
Use webinar activity alongside your existing CRM data
With many webinar platforms, attendee data lives separately from your core contact data. Teams rely on manual exports and checks to understand how a webinar fits into someone’s broader journey.
In Ontraport, webinar activity lives directly alongside your other lead activity tracking. Registrations, attendance and follow-up actions are recorded in the same system your team already uses, making it easier to ensure the correct marketing and sales follow-up takes place.
In Ontraport, webinar activity lives directly alongside your other lead activity tracking. Registrations, attendance and follow-up actions are recorded in the same system your team already uses, making it easier to ensure the correct marketing and sales follow-up takes place.
Let webinar outcomes drive real automation
Standalone webinar tools are typically limited to webinar-specific actions, like tagging attendees or sending follow-ups.
With Ontraport, webinar outcomes can trigger automation across your entire account. Attendance, no-shows and engagement can update contact records, move contacts to targeted campaigns, or notify teams to follow up — all within the same automation framework you use everywhere else.
With Ontraport, webinar outcomes can trigger automation across your entire account. Attendance, no-shows and engagement can update contact records, move contacts to targeted campaigns, or notify teams to follow up — all within the same automation framework you use everywhere else.
Adapt webinars to how your team works — not the other way around
Most webinar platforms lock you into predefined flows and structures. That becomes limiting as you extend to new audiences, change offers, launch internal events, introduce evergreen formats or want to customize your flow.
Ontraport gives you control over how webinars are structured and how they evolve. You can adjust signup and replay pages, follow-up logic, timing and more as your needs change, without switching platforms or rebuilding from scratch.
Ontraport gives you control over how webinars are structured and how they evolve. You can adjust signup and replay pages, follow-up logic, timing and more as your needs change, without switching platforms or rebuilding from scratch.
Promoting and running your webinars
Promoting and running your webinars
What it really takes to launch — with and without Ontraport
Without Ontraport’s all-in-one platform
Platforms like GoTo Webinar, WebinarJam, Demio and Eventbrite
1. Set up your event in the platform
2. Customize the registration page and email messages
3. Connect your platform to a CRM to capture registrant data
4. Move attendee and no-show data into your CRM after the event
5. Manually segment attendees and no-shows for post-event messaging
6. Send targeted follow-ups using a separate email platform
7. Create and send a survey using another tool
8. Publish
2. Customize the registration page and email messages
3. Connect your platform to a CRM to capture registrant data
4. Move attendee and no-show data into your CRM after the event
5. Manually segment attendees and no-shows for post-event messaging
6. Send targeted follow-ups using a separate email platform
7. Create and send a survey using another tool
8. Publish
With Ontraport’s all-in-one platform
Using the prebuilt Virtual events app
1. Toggle on the Virtual Events app in Ontraport
2. Use the setup wizard to customize your registration, reminders and follow-ups
3. Publish
2. Use the setup wizard to customize your registration, reminders and follow-ups
3. Publish
6 ways to personalize your webinars with Ontraport
6 ways to personalize your webinars with Ontraport
With Ontraport, webinars live inside the same platform as your CRM — so invites, reminders, and follow-up can be tailored using your contact data.
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Invite a targeted list
Promote the right webinars to the right people by segmenting your list by interest, lifecycle stage, past attendance, or any custom field in your CRM.
Pre-fill registration forms
Make it easier to register by auto-filling forms for known contacts, reducing friction and keeping records clean.
Send different reminders based on who’s registered
Use automation to tailor reminders for registrants, VIPs, internal attendees, or different audience segments.
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Trigger follow-up based on attendance or no-shows
Automatically follow up with attendees, re-engage no-shows, or move contacts into the right next step once the webinar ends.
Show personalized follow-up pages and content
Share tailored recap pages, replays, or next steps based on the webinar someone attended or their role in it.
Track webinar history inside the CRM
See who registered, attended, or missed each webinar — all alongside their existing contact history for smarter follow-up.
6 ways to personalize your webinars with Ontraport
6 ways to personalize your webinars with Ontraport
With Ontraport, webinars live inside the same platform as your CRM — so invites, reminders, and follow-up can be tailored using your contact data.
lock_open
Invite a targeted list
Promote the right webinars to the right people by segmenting your list by interest, lifecycle stage, past attendance, or any custom field in your CRM.
create
Pre-fill registration forms
Make it easier to register by auto-filling forms for known contacts, reducing friction and keeping records clean.
library_books
Send different reminders based on who’s registered
Use automation to tailor reminders for registrants, VIPs, internal attendees, or different audience segments.
person
Trigger follow-up based on attendance or no-shows
Automatically follow up with attendees, re-engage no-shows, or move contacts into the right next step once the webinar ends.
highlight
Show personalized follow-up pages and content
Share tailored recap pages, replays, or next steps based on the webinar someone attended or their role in it.
timeline
Track webinar history inside the CRM
See who registered, attended, or missed each webinar — all alongside their existing contact history for smarter follow-up.
Managing your webinars with duct-taped tools vs. an integrated system
Managing your webinars with duct-taped tools vs. an integrated system
The difference in how teams actually run webinars
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Building and running your webinar system with other platforms
You’ll need to:
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Combine a webinar tool, registration pages, email platform, CRM, and spreadsheets to run a single webinar
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Manually sync registration, attendance, and no-show data back into your CRM
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Set up reminders and follow-up separately from the rest of your marketing automation
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Struggle to connect webinar engagement to lead scoring, sales follow-up, or lifecycle stages
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Rebuild workflows for each new webinar, series, or evergreen version
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Patch together branding and messaging across disconnected tools
Building and running your webinar system with Ontraport
You’ll have:
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A single system to manage registration, reminders, attendance, and follow-up
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Webinar activity recorded directly inside your CRM alongside contact history
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Automated follow-up based on registration, attendance, or no-shows
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Webinars that plug into your existing marketing and sales automation
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Reusable webinar setups for live, recurring, or evergreen webinars
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Consistent branding and messaging across the entire webinar experience
Proud of what I've been able to accomplish with this system in Ontraport — featuring beautiful multimedia storytelling, full event admin management, registration, communication, etc… Huge thanks to everyone at Ontraport that makes building meaningful systems possible.
- Adam S.
Proud of what I've been able to accomplish with this system in Ontraport — featuring beautiful multimedia storytelling, full event admin management, registration, communication, etc… Huge thanks to everyone at Ontraport that makes building meaningful systems possible.
- Adam S.
See real webinar examples built in Ontraport
See real webinar examples built in Ontraport
See how this events-based networking organization has streamlined webinars with Ontraport.
See how Unity Minneapolis built a system that allows visitors to browse and register for upcoming webinars and live events.
Get an automation that will automatically send follow-up emails to prospects after they attend a webinar.
Run your webinars the smarter way
Run your webinars the smarter way
With Ontraport, webinar management is ✅ faster, ✅easier and ✅ fully customizable. Ready to get started?
Launch fast with a prebuilt webinar system
Simply toggle on our Virtual Events app and follow the prompts to customize your webinar registration, reminders and follow-ups.
Coming soon
Advanced events
Frequently Asked Questions
Frequently Asked Questions
Webinars are one of the most effective ways to educate your audience, demonstrate expertise, and move people closer to action. Whether live or evergreen, they give your team a direct channel to engage prospects and customers at scale — while capturing rich intent and engagement data along the way.
From lead-generation webinars to customer education sessions and product walkthroughs, webinars help teams build trust, qualify interest, and create meaningful follow-up opportunities.
One-off webinar tools work well for single sessions. But as teams run more webinars — recurring series, evergreen programs, internal training, customer education — the limitations start to show. Follow-up becomes inconsistent. Webinar data sits outside the rest of your marketing and sales activity. And each new webinar requires rebuilding workflows instead of improving what already exists.
Teams outgrow basic tools when webinars stop being isolated events and start becoming a core part of how they generate leads, educate customers, and drive action.
Attendees expect a smooth, relevant experience from the moment they’re invited through the follow-up after the webinar ends.
With a connected platform, invitations are more relevant, registration is faster, reminders arrive at the right time, and follow-up reflects what actually happened — whether someone attended live, watched a replay, or missed the session entirely.
The result is a webinar experience that feels intentional and personalized, rather than generic or disconnected.
Features