For any business that sell B2C products — whether physical or digital — birthdays and holidays are prime opportunities to drive sales and see a significant spike in revenue.
Automated birthday and holiday promotions are the ideal way for you to streamline high-volume promotional mailing to contacts on your list — a one-to-many solution that spares you an otherwise incredibly tedious and time-consuming process, even with a low volume of leads. Birthday promotions are unique product offers that fire automatically each year as a lead or customer’s birthday rolls around. The only prerequisite is that you’ve collected the birthdates of the leads and added them to your mailing list. Whereas birthday promotions fire around a variable date, holiday autoresponders send out promotional content around a fixed date holiday of your choice.