Step one in making a sale is driving traffic to your website. Step two — an often overlooked step — is capturing leads to add to your sales funnel. The fact is, an overwhelming majority of visitors to your site won't buy anything from you the first time around and likely not the second or third. With nothing of value available to them, they leave likely never to return again. That is, unless you give them something awesome for free — well, practically free.
The key to making that sale is to instill confidence in your leads and build a relationship. That all starts with a lead magnet. A lead magnet is a free offer to get leads to give you their email addresses in exchange for value. It's a simple transaction that serves as a top-of-funnel lead generation tool for you and an actionable perk for them. Lead magnets that are proven conversion tools are: ebooks, worksheets, discounts, quizzes, surveys, webinars and even free trials on the product you’re trying to sell.
The most effective lead magnets both excite your leads and gives them something they can consume or redeem instantly; the value should be provided within five minutes. Specificity is key. There are, of course, exceptions but the simpler and more focused, the better. Not only will that accelerate lead conversion, but it will also speed up production on your lead magnets enabling you to create more and more.
Why Use Lead Magnets?
Coupled with the right call-to-action, a lead magnet grabs the attention of your ideal customers and drops them into your sales funnel — ripe for nurturing. Whether your business is B2B or B2C, a good batch of lead magnets is capable of tripling lead generation almost instantly. Why? For most, submitting an email address in exchange for free stuff is low risk, big reward.
Maximize the Number of Targeted Leads
The better your lead magnet offer, the more page visitors will opt in to your list. Good lead magnets are notorious for incentivizing even the most skeptical page visitors to opt in to your list.
Shorten the Time From Conversion to Sale
The higher the value on your lead magnet, the stronger the push down your sales funnel. By delivering high-value content that speaks to your target audience, you’ll cement your authority on your niche and be a go-to source for anyone looking to make further inquiries — particularly a purchase.
Where Does ONTRAPORT Fit in With Lead Magnets?
A lead magnet is nothing without an automated platform to deliver on your promise of value. ONTRAPORT takes all manual work out of this process, handling everything from capturing a lead to nurturing them to a sale — making it the ultimate marketing and sales automation platform. ONTRApages and ONTRAforms are the perfect display window to showcase your lead magnet and capture eager leads. Automated campaigns built into ONTRAPORT deliver those lead magnet items to your leads after which they’re automatically nurtured over time by sending further valuable content and offers. From the top of funnel downwards, ONTRAPORT’s robust marketing automation features take a formerly labor-intensive process and scales it for any growing business.
" Having an attractive lead magnet will accelerate your email list-building like it’s on steroids.
Peep Laja, Founder
Examples of Lead Magnets Using ONTRAPORT
Learn How ONTRAPORT and Lead Magnets Can Grow Your Business.