Coupled with the right call-to-action, a lead magnet grabs the attention of your ideal customers and drops them into your sales funnel — ripe for nurturing. Whether your business is B2B or B2C, a good batch of lead magnets is capable of tripling lead generation almost instantly. Why? For most, submitting an email address in exchange for free stuff is low risk, big reward.
A lead magnet is nothing without an automated platform to deliver on your promise of value. Ontraport takes all manual work out of this process, handling everything from capturing a lead to nurturing them to a sale — making it the ultimate marketing and sales automation platform. Ontraport Pages and Ontraport Forms are the perfect display window to showcase your lead magnet and capture eager leads. Automated campaigns built into Ontraport deliver those lead magnet items to your leads after which they’re automatically nurtured over time by sending further valuable content and offers. From the top of funnel downwards, Ontraport’s robust marketing automation features take a formerly labor-intensive process and scales it for any growing business.