What is a Lead Magnet?
Step one in making a sale is driving traffic to your website. Step two — an often overlooked step — is capturing leads to add to your sales funnel. The fact is, an overwhelming majority of visitors to your site won't buy anything from you the first time around and likely not the second or third. With nothing of value available to them, they leave likely never to return again. That is, unless you give them something awesome for free — well, practically free.
The key to making that sale is to instill confidence in your leads and build a relationship. That all starts with a lead magnet. A lead magnet is a free offer to get leads to give you their email addresses in exchange for value. It's a simple transaction that serves as a top-of-funnel lead generation tool for you and an actionable perk for them. Lead magnets that are proven conversion tools are: ebooks, worksheets, discounts, quizzes, surveys, webinars and even free trials on the product you’re trying to sell.
The most effective lead magnets both excite your leads and gives them something they can consume or redeem instantly; the value should be provided within five minutes. Specificity is key. There are, of course, exceptions but the simpler and more focused, the better. Not only will that accelerate lead conversion, but it will also speed up production on your lead magnets enabling you to create more and more.