What to consider when launching a new product in a crowded marketplace
How to launch a product that sells
What to consider when launching a new product in a crowded marketplace
How to launch a product that sells
What to consider when launching a new product in a crowded marketplace
What are the steps involved in launching a new product?
A product launch is a lot more than just releasing a new product on your website. It involves a precisely scheduled series of events leading up to the date your product becomes available for sale. These events consist of correspondences with your email list, the release of free pre-launch content, promotional webinars, or anything that builds buzz leading up to the date your shopping cart opens. The goal is to make as many sales within a brief window of time as possible.
What are the steps involved in launching a new product?
A product launch is a lot more than just releasing a new product on your website. It involves a precisely scheduled series of events leading up to the date your product becomes available for sale. These events consist of correspondences with your email list, the release of free pre-launch content, promotional webinars, or anything that builds buzz leading up to the date your shopping cart opens. The goal is to make as many sales within a brief window of time as possible.
Maximize your sales potential
With on-target messaging aimed at the right audience over the right distribution channels, you’ll hype up your audience and nail your launch every time.
Make lifelong customers
Customers never forget. By over-delivering on your promise to your customers in the form of a fantastic product and authenticity during your launch cycle, you’re guaranteed to create loyal customers.
Maximize your sales potential
With on-target messaging aimed at the right audience over the right distribution channels, you’ll hype up your audience and nail your launch every time.
Make lifelong customers
Customers never forget. By over-delivering on your promise to your customers in the form of a fantastic product and authenticity during your launch cycle, you’re guaranteed to create loyal customers.
How to launch a product using Ontraport
“What’s cool about this foundational way of marketing is that even with the changes in technology, it stands the test of time.”
- John Gallagher, Founder, Learning Herbs
Examples of product launches using Ontraport
Grassroots product launch
Referral contest
Mini-course
Webinar
Live event
Joint Venture Webinar
Master the steps involved in launching a new product with Ontraport.
“With Ontraport, you can automate the whole customer purchase experience. You can charge them, give them access to something, send them an email now and three more a week later, and you can tag them based on what they bought — all with the click of a button.”
— John Gallagher, Learning Herbs
Master the steps involved in launching a new product with Ontraport.
“With Ontraport, you can automate the whole customer purchase experience. You can charge them, give them access to something, send them an email now and three more a week later, and you can tag them based on what they bought — all with the click of a button.”
— John Gallagher, Learning Herbs
Frequently Asked Questions
What is marketing automation and why is it so important?
What is a digital marketing funnel?
What steps should I take for a profitable, successful product launch?
Is Ontraport a good choice for B2B marketing automation?
How do I know what to consider when launching a new product?
How do I know if Ontraport is the best marketing automation software for me?