An order bump is a simple way to sell an add-on product during checkout. Right on your order form, customers click a checkbox to add the extra item to their order. It's like the small extras by the register at a store. The goal is to raise your average order value. For example, a fitness coach selling a training program might offer a set of resistance bands. In this lesson, you'll add an order bump, set up the offer, and get it looking right.
Open the Ontraport Page that holds your order form. The Order Bump is one of the Form and Sales elements, which are available on Pages only. Drag it onto your order form.
Here's an example of an order bump on an order form.
A bump offers an extra product, so make sure that product is set up first under Sales, then Products. The last lesson showed you how.
Click the order bump to open its settings. That's where you set up your bump offer and customize its content. Every bump has a checkbox label, the text next to the checkbox. Make it a clear yes, like "Yes, add resistance bands to my order." Then you can add a headline, supporting text, an image, or any mix of them. Use the supporting text for a quick pitch or a few benefits, and the image to show the product.
Like every element, the order bump has a Position tab, for padding, margins, alignment and sizing.
Once it looks the way you want, click the heart icon near it to save it as a Favorite. Then you can reuse it on your next order form.
One thing to know: coupons don't apply to products sold on order bumps. If a customer adds a bump and enters a coupon code, the discount only applies to the main products on your order form. Price your bump with that in mind.
So: drag the Order Bump element onto your order form, set up the offer with a clear checkbox label and any extras you like, and remember that coupons won't discount it. Next up: testing your order form, so you know everything works before real customers check out.