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HomeOntraport for paymentsFulfilling digital orders > Fulfilling digital orders
Home > Fulfilling digital orders  >  Fulfilling digital orders
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Fulfilling digital orders
With Ontraport, you can create time-saving automations that deliver digital product orders to your customers, right when they make the purchase. Watch this lesson to learn how.
You'll learn:
  • Delivery methods based on the type of digital product you sell
  • How to set up an order form so customers can buy your product
  • How to put your digital product fulfillment on autopilot
Instructor
Jason Howell
Fulfilling digital orders
With Ontraport, you can create time-saving automations that deliver digital product orders to your customers, right when they make the purchase. Watch this lesson to learn how.
You'll learn:
  • Delivery methods based on the type of digital product you sell
  • How to set up an order form so customers can buy your product
  • How to put your digital product fulfillment on autopilot
Course Instructor
Jason Howell
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Transcript
Digital products are the easiest to sell online, because you also deliver them online. In Ontraport, you can create systems that automatically deliver these kinds of products to customers, right when they make a purchase. 

If your product is a PDF file, access to a membership site, a video lesson, or something else you can deliver virtually, you’re selling a digital product.

You can deliver a digital product via email or SMS using download links. Or if you’re selling access to a membership site, you’ll use a registration email. Either way, you won’t have to manually deliver your product to customers when they buy — which is a huge time-saver.

Delivering digital products on autopilot is a prime example of how automated systems save you time and effort. It’s like those old “set it and forget it” infomercials; once you set up order forms and delivery automation, your system simply runs. You can “forget it” while still making a profit.

In this video, I’ll focus on digital products and give you a big-picture overview of how to fulfill digital orders. 

Digital product delivery is really just a system that automatically fires off an email with your product to the people who buy it. Simple.

To deliver a digital product, you’ll do two things:

First, you’ll set up an order form so people can buy your product in the first place.

Then, you’ll set up your delivery automation.

But before we get too into the details, there are a couple more things to understand about how digital product delivery works.

First, there are two different types of digital products you’re most likely to sell, and they’ll change the way you set up your automation.

The most basic type of digital product is a digital download. Think PDF ebooks or guides. This kind of product is typically delivered via email. When your customer clicks the download link or button in that email, they get access to your product.

Let’s say you sell a PDF ebook titled, “From Slurpees to Burpees: The Definitive Fitness Guide.”

Someone reads your sales page. They get pumped. So they place an order for your ebook.

After the purchase, your new customer checks their inbox for your email — boom! There it is. They click the link you provided and download your ebook. They love it.

The other common type of digital product is access to a membership site. You might use that site to offer a bunch of videos, or downloads, or maybe some sort of community. 

In this case, you can’t provide access using a download link in an email. So things will look a little different.

Let’s say instead of a PDF ebook, you’re selling access to your “Ultimate Bodybuilding Course.”

When someone uses your order form to purchase access to the course, they still get an email from you. But instead of a download link, they’ll get new login details and a welcome message explaining how to get the most from your course.

If this applies to your business, we’ve got a video called “Giving users access” in our Memberships course — so definitely check that out.

Ok, That’s it for this video...  Now that you get the big picture of what digital products are and how they’re delivered, you can jump into the details of creating systems that deliver your products to customers automatically.

Next I’ll show you step-by-step how to create an automation that delivers downloads.

See you there!
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