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Client management and business operations
Client reactivation campaign

Get repeat business by sending special offers to clients who haven’t engaged with you for a while. Whether you want clients to log back in to your membership site, buy another product or book their next appointment, these automated reminders are designed to get the ball rolling. 

  You can:   
  • Show clients you care by checking in when you notice they haven’t come around for a while.
  • Remind past clients how you can support them by asking them about their challenges and offering solutions. 
  • Avoid losing valuable clients by sending them a special offer they can’t refuse.
Client management and business operations
Client reactivation campaign

Get repeat business by sending special offers to clients who haven’t engaged with you for a while. Whether you want clients to log back in to your membership site, buy another product or book their next appointment, these automated reminders are designed to get the ball rolling. 

  You can:   
  • Show clients you care by checking in when you notice they haven’t come around for a while.
  • Remind past clients how you can support them by asking them about their challenges and offering solutions. 
  • Avoid losing valuable clients by sending them a special offer they can’t refuse.
How it works

This system is designed to re-engage customers who have made a purchase but haven't been active for 90 days. 

You'll send them a series of five emails – one every three days – with each email containing a link to your order page where they can make a purchase. The two key pages involved are your order page, where customers can buy products, and a thank you page.

The automation manages the whole re-engagement process. In addition to the manual “Add to automation” trigger that allows you to add contacts as needed, there are also two automatic triggers – one when any product is purchased and the second when a contact cancels an open order. 

Once a contact is added to the automation, there is a 90-day wait (which can be adjusted to suit your needs) before they receive any emails. If they make a purchase at any point, the 90-day wait will restart. At the end of the path is a goal that tracks the product purchase conversions.

How to use and customize your system

You can start using this system right away – no setup required – as long as your marketing site is up and running. If you want to customize any of the copy on the pages or in the email, follow the steps below.

Step 1: Click here to go to your client reactivation system. This is where you will find all the automations, emails, landing pages, and products included in this system.

Step 2: Customize the drip emails.

  • Click on each of the emails (Client Reactivation: Email #1 - Client Reactivation: Email #5) to edit the existing content.
  • When you finish editing each email, click SAVE.
  • Click the back arrow to return to the system page.

Step 3: Edit the copy on the order page to align with your brand.

  • From the system page, click on the order page to edit the content. Hover over any block of text, and click the gear icon to edit its contents. Click the checkmark when you are finished.
  • If you want to remove images or text elements, hover over the element and click on the trash icon.
  • Click SAVE to save your edits to pages.
  • Click PUBLISH when you are ready to make your pages live.

Step 4: Navigate to SalesSettingsGateways, then click +New Gateway.

  • Follow the instructions here for your specific integration.
  • Add your payment gateway to Ontraport.

Step 5: Click on “Marketing Website: Order” to customize the order form.

  • Edit the example product with your own product’s information.
    • Edit the Public Name to something you want your page visitors to see, and edit the price to align with your product.
    • Internal Name and SKU are optional fields. 
  • Add a payment gateway by clicking +ADD and selecting your gateway.
  • Optional: Collect sales tax on your form by following these instructions.
  • Optional: Create a coupon code that you can provide to your leads.

Step 6: Open the automation and click EDIT in the top right.

Step 7: Click on the WAIT element to edit the number of days the system should wait before sending the contacts the first reactivation email.

  • In the Wait settings, adjust the “How much time?” field to your preferred days and hours.
  • Click Done to return to your automation.

Step 8: Click on the PRODUCT IS PURCHASED trigger at the top of the path.

  • In the Purchases dropdown, select +NEW PRODUCT. Or select it from the dropdown if your product is already saved.
    • Enter your product’s public name, then click Save & Edit.
    • Enter your product data and click SAVE.
    • Click the back arrow to return to your automation.
  • Repeat the steps above for the goal at the end of the path.
  • Click SAVE and PUBLISH to update your automation.

You’re ready to launch!

Tips
  • Open any of the system assets in a new tab so you can easily return to the system page.
  • There is a dummy gateway set up already so you can test your order forms. Check out our pro tip at the end of this article for instructions on how to use it.
  • Charge location-based taxes automatically by setting up an integration with TaxJar.
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