Giving your leads and customers discounts with coupon codes is a great way to boost engagement. You can increase sales, gain new leads and help move surplus inventory.

With Ontraport you can create two types of coupons:

Group coupons: These are codes groups of people can use, such as “BF2022” for a Black Friday discount. These are fantastic for targeting a specific market or channel, such as adding your coupon code to a Facebook ad. Or you can reward your existing members by adding a coupon code on your membership site homepage.

Group coupon promotion example

Personal coupons: Personal coupons are only meant for one person, and they can only be used once. They are unique codes that Ontraport generates for your contacts, such as “F07DL.” These codes are ideal for people who visit your sales page but don’t buy or for offering customers a discount on an item similar to one they purchased.

Personal coupon code email example

With Ontraport you can create coupon codes that:

  1. Offer a percentage or dollar value discount
  2. Offer a free trial of a subscription product
  3. Apply to all or specific products
  4. Have a valid start and end date

The coupon code feature is available to those with Ontraport Pro accounts and above.

Table of contents

Create coupon codes
Deliver coupon codes
Enable coupon codes on order forms

Create coupon codes

In order to give your leads and customers coupons, you need to first create the coupon codes. Here’s how:

  • Go to the sales tab → settings button → Coupon Codes.
  • Select the new coupon button, then select “Group Coupon” or “Personal Coupon.”

    • group and personal coupon example

  • Name your coupon.
    1. We recommend that you preface your coupon’s name with the type of coupon it is, such as “Group: Holiday coupon.” Your customers can’t see this label, so you can use a naming convention that helps you stay organized. When you use your merge fields to send your coupon codes, those labels make it easy to tell your coupons apart.
  • Fill in the coupon fields as prompted.
    1. Most of the settings are the same, but there are a few unique settings for each type:

      2. group coupon settings example

      1. Group coupons let you type in the code you want to use in the “Coupon Code” field. You also have the option to choose how many coupons are available.

        2. personal coupon settings example

      2. Personal coupons’ codes are automatically generated, so your “Coupon Code” field is greyed out. With these codes, you can choose how long the coupons you send will be valid.
  • Click the save button.

Deliver coupon codes

You can easily add your coupon codes to your assets using merge fields. This allows you to generate personal coupon codes in emails. Merge fields are also useful for group coupons because you can ensure you add the correct code — no typos.

  1. From a text section, click the merge field icon and scroll to the coupon section. You’ll find your coupon merge fields under the label “Coupon: [your coupon’s name].”

coupon merge field examples

Enable coupon codes on order forms

In order for your customers to use their coupon codes, they need somewhere to enter them on your order forms. By default, your order forms don’t display a coupon code field, but it only takes a click to add it. And in order to add a coupon code field, your form requires an order summary element.

  • Choose an existing or create a new landing page with an order form block on it.
    1. Hover over your order summary element and click the add/edit product button.
  • Locate the Coupon Code toggle above “Today’s total” and toggle it on toggle on.
    1. Click the done button.
    2. Check your order summary settings to make sure the coupon code display setting is toggled on .
  • Save and publish your page.

enabling coupon codes example

When your customers add a valid coupon code, they’ll see the discount on your form’s order summary.

valid coupon example

If someone enters an invalid coupon, they’ll see an error.

invalid coupon example

Pro tips
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Tip #1: You can add the “Coupon Name” and “Coupon Code” columns to the “Purchase History” section of your records. This lets you see which coupons your customers used.

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Tip #2: Coupons do not apply to products sold on order bumps. If your customer adds an order bump to their transaction and applies a coupon, the discount will only apply to the main product(s) sold on your order form.