There are also special merge fields and formatting available.
Adding merge fields to messages and pages
When you’re creating an Ontraport Page or an Ontraport Email, you’ll find merge fields in the dropdown menu .
For the most part, merge fields appear as the name of the field you’re merging surrounded by brackets. For example, when you select the First Name field, it’ll appear in your content as [First Name].
Find details on formatting merge field dates and text stylization here.
Setting up default merge fields
In cases where you’re sending a message with merge fields to your contact list and some of the contacts don’t have a value in those particular fields, you can use default merge fields to populate the merge field with a specific value of your choosing. For example, if your email message begins “Welcome, [First Name]!” and you send it to contacts who do not have a value in their first name field, you can set the default merge field for [First Name] to be “friend” so the message will read “Welcome, friend!” instead of “Welcome,!”
All default merge fields are blank until you customize them. This means that if you send contacts an email with a merge field that isn’t yet populated in their contact record, that area will show up blank in the email they receive. Here’s how to set up the text you’ll want the merge field to default to instead:
- Go to → Settings → .
- Type a default value into the fields of your choice.
- Click .