Webhooks are a way to send information from Ontraport to a third party application, script, or website. They essentially allow your online accounts and integrated platforms to “speak” to each other.

If you’ve integrated other applications with Ontraport, you can use elements in campaigns or rules within forms to trigger information to be sent to the other application.

You can also set up API subscriptions, which send information when an event, such as a form fill-out, occurs; typically, this is set up by app developers for purposes of creating an integration.

Steps for setting up webhooks

Here are the ways that you can add webhooks in Ontraport:

Add a webhook from any of these methods:

In campaigns: 

Adding webhook elements to campaigns is useful because you are able to see how many contacts on a map have had a webhook send their data to your integrated platform.

  1. On your campaign map, add the webhook element from the Advanced tab into the spot in the journey where you’d like information to be shared.


Through global rules (Pro accounts and above):

This is the same functionality that’s available in campaigns, but using the legacy feature called Global Rules. While this will work fine, campaigns are recommended. This is a good option if you want any contact in your account who performs an action to trigger a webhook.

  1. Go to   → Administration → Advanced Features →  Global Rules.
  2. Go to Contacts → Rules (Rules can be found under all objects; if you want to make a rule for deals go to Deals > Rules).
  3. Create new rule.
  4. Select any trigger for the rule.
  5. Choose the Send to a Webhook action (note, this was formerly called “Ping URL”).


On form submissions:

If you know that you want a webhook to pass information every time that a form is submitted, and you don’t need a full campaign, another option you have is to create a rule on the form submissions.

  1. Toggle on rules on form submissions (Pro level accounts and above) by going to

→ Administration → Legacy Features →  Rules for Form Submissions.

  1. Go to your Form Settings.
  2. Add a rule to the Always-On Rules section (for an Order Form this can be in the rules section for Successful Payment or Failed Payment).
  3. Choose the Send to a Webhook action (note, this was formerly called “Ping URL”).
  • Enter the destination URL to designate where to send your data.
  • Select the HTTP request method for your webhook (GET, PATCH, PUT, POST, or DELETE).
  • Add the data you would like to send.If you would like to add multiple Ontraport merge fields to your data, add an ampersand (&) at the end of a merge field before the next label (e.g. First_Name=[First Name]&Email=[Email]).
    1. If you would like to combine the merge fields, you can add in the merge fields with a space between them (e.g. Name=[First Name] [Last Name]).
    2. You can send your data in a variety of different content types: form-encoded, JSON, and XML. If the payload is none of those, then the data will be sent as plain text. Webhooks will automatically send the appropriate content type header along with the request; however, if a user adds a different content type header to the headers dialog, then it will override the automatic detection.
  • Choose the number of requests you would like to send per minute (up to 180) and the number of retries (up to 180).

API Webhook Subscriptions

Ontraport provides endpoints for applications to subscribe to a webhook via the API so that, when the subscribed event occurs (e.g. someone fills out a form associated with the subscription), Ontraport will send that information to the subscribed URL. This reduces traffic on both the developer’s server and Ontraport’s API servers by eliminating frequent requests checking for new information.

The application will need to subscribe to the API endpoint with a valid API Key and Application ID generated by the associated Ontraport account. The subscription request must include a valid URL which will receive and process the data payload in the webhook.

The available webhook subscriptions available are:

  1. Object is created (Contact or Custom Object record)
  2. Form is submitted
  3. Tag is added
  4. Tag is removed
  5. Product is purchased
  6. Transaction is added

Further webhook documentation can be found in the API doc, and you can use the API Live Doc Webhooks section to check if there are existing webhook subscriptions for your account and to create subscriptions to webhook testing services such as Request.bin.

To use the API Live Doc:

  • You need an API Key and Application ID from an active Ontraport account.
  • Enter the API Key and Application ID in the fields in the top right corner of the screen.
  • Scroll down and expand the section for Get /Webhooks.
  • You can click the button to “Try it out!” near the bottom of the API Live Doc (it is not necessary to enter any parameters), and the response body will list the active webhook subscriptions for this account, if there are any.